Integral Ad Science And Microsoft Extend Advertising Collaboration To Provide Third-Party Measurement For Advertisers
Integral Ad Science And Microsoft Extend Advertising Collaboration To Provide Third-Party Measurement For Advertisers
Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem
全球品牌現在從Microsoft廣告生態系統中獨立分析品牌安全性和適宜性、可視性以及無效流量受益。
NEW YORK, June 25, 2024 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft's advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means for the first time, advertisers can benefit from verification reporting on Microsoft's proprietary audience data, including in-market audiences.
2024年6月25日，納斯達克（NASDAQ：IAS）領先的全球媒體測量和優化平台Integral Ad Science宣佈，它將擴大與微軟廣告的合作，爲微軟的廣告解決方案提供發盤後的第三方品牌安全和適宜性、可視性和無效流量測量，包括微軟廣告平台和Microsoft Invest，這意味着廣告客戶首次可以受益於微軟專有的受衆數據的驗證報告，包括市場中的受衆。