Phased Geographic Rollout to be Followed by Acceptance of Medicare

NEW YORK, June 25, 2024 (GLOBE NEWSWIRE) -- LifeMD, Inc. (Nasdaq: LFMD) today announced the launch of private health insurance acceptance for its virtual primary care services, including weight management for medically qualified patients. Initially available in select states, the company plans to continue enrollments with private payors to facilitate access to medically necessary services, ultimately having broad coverage options across all 50 states. As part of its early 2025 roadmap, LifeMD expects to begin accepting Medicare.

"We are excited to announce that LifeMD is now accepting private insurance for our primary care services in certain states, with plans for a strategic, phased expansion to additional geographies. This significant milestone broadens the reach of our differentiated virtual primary care business, including weight management services following consultation with a qualified medical professional. By contracting with private payors and government programs, we are making LifeMD's high-quality care more affordable and accessible, and in turn improving clinical outcomes and patient retention rates," said Justin Schreiber, Chairman and Chief Executive Officer of LifeMD.

The acceptance of private insurance to cover medically necessary services is being offered to patients in connection with a monthly membership for non-covered services, with an out-of-pocket cost for those services that is considerably lower than current monthly self-pay fees. Once a patient's health insurance benefits have been electronically verified, LifeMD will handle the claims submission and prior authorization processes.

Payor contracts are executed by insurance carriers in their respective licensed states, and involve the enrollment of a LifeMD-affiliated medical group entity as well as the credentialing of each LifeMD-affiliated medical provider.

About LifeMD

LifeMD is a leading provider of virtual primary care. LifeMD offers telemedicine, access to laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men's and women's health, weight management, and hormone therapy. The Company leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a U.S.-based patient care center to increase access to high-quality and affordable care. For more information, please visit LifeMD.com.

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Investor Contact
Marc Benathen, Chief Financial Officer
marc@lifemd.com

Media Contact
Jessica Friedeman, Chief Marketing Officer
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