E-commerce's Ascent Stalls As One Sub-Segment Grows By Over 100%: Report
E-commerce's Ascent Stalls As One Sub-Segment Grows By Over 100%: Report
The COVID-19 pandemic accelerated a trend of customers opting for online shopping rather than retail. Amid a general stagnation of online shopping growth, one small subset of e-commerce has far outperformed the broader online marketplace.
COVID-19疫情加速了顧客選擇網購而非零售的趨勢。在網購增長總體停滯的情況下，電子商務的一個小分支遠遠超過了更廣泛的網店。
Industry Trends: The overall e-commerce industry has seen mixed signals in 2024, according to a report filed by Similarweb.
行業趨勢：根據Similarweb發佈的一份報告，整個電子商務行業在2024年看到了混合信號。
Overall growth in desktop and mobile e-commerce visits grew by 1.4% year-over-year. Visits dropped previously dropped by 3% in 2022.
桌面和移動電子商務訪問的總增長同比增長了1.4％。訪問在2022年之前曾下降3％。
The effects of inflation have acted as substantial headwinds for e-commerce sales. As prices have risen, customers have cut spending in some discretionary categories. A notable exception is in luxury and jewelry, which remain popular among higher-income consumers less affected by inflation.
通貨膨脹的影響對電子商務銷售產生了實質性的阻力。隨着價格上漲，顧客在一些可自由支配類別中削減了開支。一個顯著的例外是奢侈品和珠寶，這些產品仍然受到較少受通貨膨脹影響的高收入消費者的歡迎。
Ultra-cheap online marketplace Temu, owned by PDD Holdings Inc (NASDAQ:PDD), has become immensely popular among consumers given inflationary pressures. Amazon.com Inc (NASDAQ:AMZN) recently announced an initiative to challenge Temu in the "fast fashion," "bargain site" industry.
納斯達克公司PDD控股旗下的超便宜在線市場Temu在通脹壓力下變得極爲流行。亞馬遜公司（納斯達克公司：AMZN）最近宣佈了挑戰Temu在“快時尚”和“便宜網站”行業的計劃。
Korean Cosmetic Boom: Korean beauty and cosmetics product revenues grew 127% year-over-year on Amazon, higher than the broader beauty category.
韓國化妝品熱潮：在亞馬遜上，韓國美容和化妝品產品收入同比增長127％，高於更廣泛的美容類別。
Korean culture has become increasingly popular worldwide, largely driven by musical group BTS and Korean movies and television. Additionally, Korean products have been touted by social media influencers concentrated in skincare.
韓國文化在全球範圍內變得越來越流行，主要得益於音樂組合BTS以及韓國電影和電視。此外，社交媒體影響者在護膚品領域集中推崇韓國產品。
Korean fashion retailer Musinsa, financially backed in part by KKR & Co (NYSE:KKR), grew 250% year-over-year in the U.S.
部分由KKR&Co（紐交所：KKR）支持的韓國時裝零售商Musinsa在美國同比增長250％。
Beauty brand Olive Young, owned by parent organization CJ Corp (KRX: 001040), saw 69% growth over last year.
母公司CJ Corp（KRX：001040）旗下的美容品牌Olive Young去年增長69％。
Electronics Stall: Consumers have opted to limit electronic purchases, seen as non-essential, given inflationary pressures. Year-over-year growth declined by 2.1%.
電子產品的停滯：由於通貨膨脹的壓力，消費者選擇限制購買被視爲非必要的電子產品。同比增長下降了2.1％。
Customers, especially in countries such as Vietnam, have increasingly tended to scour for low prices by searching on multiple websites rather than having loyalty at just one.
顧客，特別是在越南等國家，越來越傾向於在多個網站上搜尋低價，而不是僅對一個網站忠誠。
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Image: Pixabay
圖片：Pixabay