Pure Sunfarms Launches Exclusive Cannabis Trials in British Columbia
Pure Sunfarms Launches Exclusive Cannabis Trials in British Columbia
Pure Sunfarms Corp. ("Pure Sunfarms"), a wholly owned subsidiary of Village Farms International, Inc. (NASDAQ:VFF), announces the launch of 'Trials by Pure Sunfarms', an innovative program aimed at offering consumers limited batch, 'Trial' cultivars for the first time. This program will be launching exclusively to consumers in Pure Sunfarms' home market of British Columbia ("B.C.")
Village Farms國際旗下完全擁有的Pure Sunfarms Corp.（以下簡稱“Pure Sunfarms”）宣佈推出“Trials by Pure Sunfarms”創新計劃，旨在首次爲消費者提供有限批次的試驗品系。此計劃將僅在Pure Sunfarms所在的家鄉市場——不列顛哥倫比亞省（以下簡稱“BC”）向消費者推出。
'Trials by Pure Sunfarms' is a grower-led initiative aimed at bringing consumers exclusive access to limited-release strains. Created by its expert cultivation team as part of the company's trialing process, each cultivar featured in Pure Sunfarms' Trials series is carefully selected for its unique expressions and special characteristics—such as aromas, colour, and bud structure.
“Trials by Pure Sunfarms”是一項由種植者領導的倡議，旨在爲消費者帶來獨家使用限量版品系的機會。作爲公司試驗過程的一部分，該專家種植團隊創建了在Pure Sunfarms的試驗系列中展示每個品系獨特表現和特殊特性的每個品系——如香氣、顏色和芽構。
Twenty percent of B.C. consumers identify as 'cannabis connoisseurs', and almost 30 percent prioritize high quality in their selections1. Through this program, B.C. consumers will be offered an exclusive look at the company's hand-selected strains, grown in small batches.
不列顛哥倫比亞省的20%消費者認爲自己是“大麻股行家”，近30%的人把高品質列爲自己的首選1。通過這個計劃，不列顛哥倫比亞省的消費者將有機會獨家品嚐公司精選的小批量品系。
"We are committed to the art and science of cannabis cultivation. Our team of expert growers is constantly trialing, experimenting, and pheno-hunting to discover unique strains," said Orville Bovenschen, President and CEO at Pure Sunfarms. "With the launch of 'Trials', we're bringing B.C. consumers and budtenders closer to our process and products than ever before, with exclusive small batches that offer a one-of-a-kind experience. We hope to captivate consumers with these limited-release cultivars grown right here in their backyard."
Pure Sunfarms的總裁兼首席執行官Orville Bovenschen表示：“我們致力於大麻種植的藝術和科學。我們的專家種植者團隊不斷進行試驗、實驗和表型獵捕，以發現獨特的品系。通過“Trials”的推出，我們讓BC省的消費者和燻櫃員比以往更接近我們的過程和產品，提供獨家小批量商品，讓人們體驗獨一無二的感覺。我們希望通過這些限量版品系在他們的後花園裏種植的方式來吸引消費者。
The first small batch release is Trial No. 001 (Gas Face x Purple Kush) a heavy-hitting indica that was hand-selected by Pure Sunfarms' growers for its dank nose and chunky trichome-rich buds. Its aromas are distinct and complex with pungent gassy notes balanced by a creamy, slightly citrussy finish.
首個小批量發行的品系是試驗品系編號001（Gas Face x 紫色康普），這是一種拳頭硬的重口味品種，由Pure Sunfarms的種植者手工篩選，因其刺鼻的氣味和塊狀三萜富含的芽蕾而選出。它的香氣獨特而複雜，烈性氣味與乳脂味微妙的柑橘風味平衡。
Trial No. 001 will be available to consumers in Pure Sunfarms' home market of B.C. as of July 1, 2024, with new additional limited small batches to be released in the months to come.
試驗品系編號001將於2024年7月1日起在Pure Sunfarms所在的家鄉市場BC省面向消費者提供，未來幾個月還會發布新的限量小批量商品。