Earnings Call Summary | Nike(NKE.US) Q4 2024 Earnings Conference
Earnings Call Summary | Nike(NKE.US) Q4 2024 Earnings Conference
The following is a summary of the NIKE, Inc. (NKE) Q4 2024 Earnings Call Transcript:
以下是耐克（NIKE, Inc.）2024財年第四季度業績會議的摘要：
Financial Performance:
金融業績：
For fiscal 2024, revenue grew approximately 1% on a currency-neutral basis, with earnings per share growing 15%.
Q4 revenue was flat due to strong gains in Performance products offset by declines in lifestyle, impacting digital results.
Gross margins expanded by 110 basis points to 44.7% due to strategic pricing, lower ocean freight rates, and supply chain efficiencies.
2024財年，營業收入以貨幣中立的方式增長約1％，每股收益增長15％。
由於性能產品強勁增長而抵消了休閒類產品下降，對數字化結果產生影響，第四季度營業收入相持不變。
毛利率擴張110個點子至44.7％，這要歸功於戰略定價、更低的海運費率和供應鏈效率提高。
Business Progress:
業務進展：
NIKE is focusing on driving innov... the competitive sport sector, seen in product innovations and changes to organizational structure to better align with sport-centered goals.
Notable growth in men's, women's, kids' basketball, and fitness categories, alongside new product launches like Pegasus 41 and strategic marketing campaigns focused on sport.
Increased investments in consumer-facing activities and demand creation planned for FY 2025.
NIKE正專注於推動創新......競技體育板塊的競爭，通過產品創新和改變組織架構以更好地與以體育爲中心的目標相匹配。
男、女、兒童籃球和健身等板塊有顯著增長，並推出新產品，如Pegasus 41，並專注於以體育爲中心的戰略營銷活動。
計劃在2025財年加強面向消費者的活動和需求創造的投資。
Opportunities:
機會：
Enhancements in innovation, particularly in Performance products, with double-digit growth in key sports categories.
New product scaling opportunities following active management of classic franchises that are underperforming, particularly in digital channels.
創新得到提升，特別是在性能產品方面，關鍵運動品類增長達兩位數。
在經過有效管理的經典系列產品中，有新的產品擴張機會，尤其是數字化渠道。
Risks:
風險：
Challenges in managing classic footwear franchises, leading to a revised down revenue outlook for fiscal 2025.
Anticipate dealing with softer traffic, high promotional levels, and continued foreign exchange headwinds.
在管理經典鞋類系列產品方面存在困難，導致2025財年營收前景下調。
預計將面臨流量下降、高促銷水平以及持續的外匯匯率期貨影響。
Tips: This article is generated by AI. The accuracy of the content can not be fully guaranteed. For more comprehensive details, please refer to the IR website. The article is only for investors' reference without any guidance or recommendation suggestions.
提示：本文由AI生成。文章內容的準確性無法完全保證。有關更全面的詳細信息，請參閱IR網站。本文只是爲投資者提供參考，沒有任何指導或推薦建議。