Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On?
Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On?
Qualcomm Inc (NASDAQ:QCOM) has signed a new sponsorship deal to become the front-of-shirt sponsor for Manchester United Ltd (NYSE:MANU) Football Club.
高通公司（納斯達克代碼：QCOM）簽署了一項新的贊助協議，成爲曼聯足球俱樂部（紐交所代碼：MANU）的球衣贊助商。
The company aims to increase awareness of its Snapdragon brand as it expands into personal computing.
該公司旨在擴大其Snapdragon品牌，在進入個人計算領域方面提高知名度。
The California-based chipmaker is leveraging its new partnership with one of the most recognized clubs in the world's most popular sport.
這家總部位於加利福尼亞的芯片製造商正在利用其與世界上最受歡迎的運動之一的最受認可的俱樂部之一的新夥伴關係。
One home game for the U.K. Premier League team provides Snapdragon with exposure comparable to a Super Bowl ad, Bloomberg reports.
彭博社報道稱，英超球隊的一場主場比賽爲Snapdragon提供了與超級碗廣告相當的曝光。
Snapdragon, known for its association with smartphone processors, is now poised to play a more prominent role as Qualcomm intensifies efforts to penetrate the PC industry.
Snapdragon以其與智能手機處理器的關聯而聞名，現在作爲高通公司進一步加強在個人計算領域的滲透力的一部分，即將扮演更重要的角色。
This endeavor positions Qualcomm against Intel Corp's (NASDAQ:INTC) long-standing 'Intel Inside' marketing campaign.
這一努力將高通公司置於英特爾公司（納斯達克代碼：INTC）長期的“英特爾內部”營銷活動的競爭之中。
While neither Qualcomm nor Manchester United disclosed the sponsorship deal's value, Bloomberg reported last year that it is worth over $76 million (60 million Pounds) annually.
雖然高通公司和曼聯並沒有披露贊助協議的價值，但彭博社去年報道稱其每年價值超過7600萬美元（6000萬英鎊）。
This figure surpasses the roughly 47 million Pounds paid by the previous sponsor, German software company TeamViewer SE.
這一數字超過了前一位贊助商德國軟件公司TeamViewer SE支付的近4700萬英鎊。
The three-year agreement, with an option for two additional years, allows the football club to utilize Qualcomm's technology to enhance fan experiences. The club boasts over 1 billion followers worldwide.
這項爲期三年的協議（可選擇延長兩年），允許足球俱樂部利用高通公司的技術來增強球迷的體驗。該俱樂部在全球擁有超過10億的粉絲。