What's Going On With Sneaker Giant Nike's Shares Today?
What's Going On With Sneaker Giant Nike's Shares Today?
Shares of Nike Inc. (NYSE:NKE) are trading slightly higher premarket today. The sneaker giant has brought back a retired senior executive to manage its retail partnerships after experiencing strained relationships with sneaker sellers and a decline in sales.
耐克公司（紐約證券交易所代碼：NKE）的股價今天盤前小幅上漲。在經歷了與運動鞋銷售商的關係緊張和銷售下降之後，這家運動鞋巨頭已帶回了一位退休的高級管理人員來管理其零售合作伙伴關係。
Tom Peddie, who spent 30 years at Nike before retiring in 2020, has returned as vice president of marketplace partners, according to an internal memo obtained by Bloomberg.
彭博社獲得的一份內部備忘錄顯示，湯姆·佩迪在耐克工作了30年，然後於2020年退休，現已重返市場合作夥伴副總裁一職。
Under the leadership of Chief Executive Officer John Donahoe, Nike has been working to restore its connections with retailers like Foot Locker Inc. (NYSE:FL).
在首席執行官約翰·多納霍的領導下，耐克一直在努力恢復與Foot Locker Inc.（紐約證券交易所代碼：FL）等零售商的聯繫。
This move follows Nike's strategy shift towards its own stores, e-commerce, and apps, which led to severed ties with many retail partners. Consequently, Nike's stock has plummeted by 31% this year.
此舉是在耐克將戰略轉向自己的門店、電子商務和應用程序之後採取的，這導致與許多零售合作伙伴斷絕了關係。因此，耐克的股票今年暴跌了31％。
"As we continue to focus and improve capabilities in our wholesale business, I am confident that Tom will bring both vision and bold leadership to accelerate the Marketplace strategy," said Craig William, Nike's president of geographies and marketplace, in the memo.
耐克地域和市場總裁克雷格·威廉在備忘錄中說：“隨着我們繼續專注於批發業務並提高能力，我相信湯姆將帶來遠見卓識和大膽的領導力來加快市場戰略。”
Peddie held various senior management roles during his tenure at Nike. His last position was vice president and general manager of North America. His return to Nike was set for June 24.
在耐克任職期間，Peddie曾擔任過各種高級管理職務。他的最後一個職位是北美副總裁兼總經理。他定於6月24日重返耐克。
Recently, the company said it expects first-quarter revenue to be down approximately 10% and a high single-digit decline in sales for the first half of the year.
最近，該公司表示，預計第一季度收入將下降約10％，上半年的銷售額將出現個位數的高速下降。
The decline in the guidance revenue is driven by aggressive management of classic footwear lines, ongoing challenges in digital sales, subdued wholesale orders, a softer outlook in Greater China and several timing-related factors.
預期收入的下降是由對經典鞋類系列的積極管理、數字銷售的持續挑戰、批發訂單疲軟、大中華區前景疲軟以及一些與時機相關的因素推動的。
Nike reported fourth-quarter revenue of $12.6 billion, down 2% year-over-year, missing the analyst consensus estimate of $12.91 billion.
耐克公佈的第四季度收入爲126億美元，同比下降2％，未達到分析師共識估計的129.1億美元。
Nike stock has lost more than 30% in the last 12 months. Investors can gain exposure to the stock via Vanguard Consumer Discretionary ETF (NYSE:VCR) and Fidelity MSCI Consumer Discretionary Index ETF (NYSE:FDIS).
在過去的12個月中，耐克的股票下跌了30％以上。投資者可以通過Vanguard非必需消費品ETF（紐約證券交易所代碼：VCR）和富達摩根士丹利資本國際非必需消費品指數ETF（紐約證券交易所代碼：FDIS）獲得股票敞口。
Price Action: NKE shares are trading higher by 0.48% at $73.40 in premarket at last check Tuesday.
價格走勢：在週二的最後一次盤前盤中，NKE股價上漲0.48％，至73.40美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：此內容部分是在人工智能工具的幫助下製作的，並由Benzinga的編輯審閱和發佈。
Image via Pexels/ Grailify
圖片來自 Pexels/Grailify