GoPro, Inc. (NASDAQ:GPRO) shares are trading higher on Tuesday.

The company announced a fresh distribution collaboration with SoftBank Group's (OTC:SFTBY) SB C&S Corporation in Japan, leveraging one of the region's largest sales networks to market GoPro products.

"Through SB C&S, we're continuing the expansion of our global retail presence, ensuring that GoPro products are more widely available to customers in Japan and improving our in-store merchandising and brand exposure," said Dean Jahnke, GoPro's Senior Vice President of Global Sales and Channel Marketing.

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Under the agreement, SB C&S can now offer its retail customers in Japan the complete lineup of GoPro cameras and accessories, expanding access to the latest innovations and products from GoPro.

SB C&S will distribute GoPro cameras and accessories across Japan, including SoftBank stores, Yodobashi, and Yamada.

They'll enhance retail displays and offer training to improve customer shopping experiences for GoPro products.

In May, the company announced a large-scale merchandising rollout and sales program at Best Buy Co., Inc. (NYSE:BBY).

Price Action: GPRO shares are trading higher by 7.39% to $1.525 at last check Tuesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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