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Meta's Top Executive Reveals Three Reasons Why VR Headsets Are Failing To Take Off: 'New Technologies Don't Just Come Into The World Ready To Go'

Meta's Top Executive Reveals Three Reasons Why VR Headsets Are Failing To Take Off: 'New Technologies Don't Just Come Into The World Ready To Go'

Meta的高管透露VR頭盔未能起飛的三大原因:'新技術並非一上市即可用'。
Benzinga ·  07/10 05:15

In an interview with metaverse expert Matthew Ball, Meta Platforms, Inc.'s (NASDAQ:META) CTO Andrew Bosworth shared his thoughts on the future of VR/MR headsets and the challenges they face.

Meta Platforms公司(納斯達克股票代碼:META)的首席技術官安德魯·博斯沃思接受元宇宙專家馬修·博爾採訪,就VR / MR頭盔的未來和其面臨的挑戰發表了自己的看法。

What Happened: The in-depth interview was published on Tuesday and centered around Meta's Metaverse strategy, the potential for VR/MR headset sales to surpass 100 million annually, and Bosworth's ideal headset specifications, among other topics.

發表於週二的深度採訪以Meta的元宇宙戰略、VR / MR頭戴式顯示器銷售量每年超過1億臺的潛力以及博斯沃思對頭戴式顯示器理想規格的看法爲中心,還涉及其他話題。

During the conversation, Bosworth identified three main obstacles to achieving 100 million units a year for VR/MR headsets. The first is content, or "stuff to do" with the devices. He stressed that the devices themselves are useless without an ecosystem and activities, which has been a challenge in the past.

在對話中,博斯沃思確定實現VR/MR頭盔每年一億臺的三個主要障礙。第一個是內容,或者說使用這些設備的“事情”。他強調說,這些設備本身若沒有生態系統和活動,就沒有用處,而這一點在過去曾是一個挑戰。

The second obstacle, according to Bosworth, is price. He pointed out that the device's value is directly related to its cost. The lower the price, the less value needs to be added, but also the less people value it.

根據博斯沃思的說法,第二個障礙是價格。他指出,設備的價值與成本直接相關。價格越低,需要添加的價值就越少,但用戶對它的重視程度也越低。

The final barrier is accessibility, which Bosworth defined as everything from comfort and weight to motion sickness and accommodation for different eye widths. He also mentioned the effect of the device on hair or makeup, styling, charging frequency, and input methodology as factors that limit its use.

最後一個障礙是可使用性,儘管博斯沃思把它定義爲多方面因素,包括舒適性、重量、暈動病以及適合不同眼寬人群的設計。他還提到設備對髮型或化妝、外觀和輸入方式的影響,這些因素制約着設備的使用。

The Meta CTO concluded by stating that while progress is being made on all fronts, it requires significant investment and invention. He expressed confidence in the future of the technology but acknowledged that there is still much work to be done.

Meta Platforms首席技術官最後表示,雖然各方面都在取得進展,但需要大量投資和創新。他對技術的未來表示信心,但也承認還有很多工作要做。

"New technologies don't just come into the world ready to go. The supply chains have to be built, the manufacturing has to be built, the technology itself has to be developed, and of course, that means you have to pay for the 10 wrong paths you took before you get to the 11th one that does work," he said.

他表示:“新技術不會直接變得完美無缺,必須建立供應鏈,製造業必須發展,技術本身必須發展,當然,這意味着在走向正確道路之前,您必須爲之前走過的10條錯誤的道路付出代價。”

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Why It Matters: Bosworth's comments come at a time when the VR/MR headset market is facing mixed reactions. In February 2024, Apple Inc. released its Vision Pro headset, which received mixed reviews due to design and performance issues. Some users found the device cumbersome and uncomfortable for extended use.

意義在於:博斯沃思的評論是在VR/MR頭戴式顯示器市場面臨好壞參半的反應時發表的。2024年2月,蘋果公司推出了Vision Pro頭戴式顯示器,由於設計和性能問題而獲得了差強人意的評價。一些用戶發現這種設備因長時間使用不舒適而棘手。

Previously, a top analyst noted that Apple investors were more interested in the company's AI initiatives than its AR/VR headset. Around the same time, Matt Booty, head of Xbox Game Studios, expressed skepticism about the viability of the VR/AR market, choosing not to venture into this space.

此前,一位頂級分析師指出,蘋果公司的投資者對該公司的人工智能倡議更感興趣,而不是對其增強現實/虛擬現實頭戴式顯示器的投資。同時,Xbox Game Studios主管Matt Booty對VR/AR市場的可行性表示懷疑,選擇不進入此領域。

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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

免責聲明:本內容部分使用Benzinga Neuro製作,並由Benzinga編輯審核和發佈。

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