NORTHAMPTON, MA / ACCESSWIRE / July 10, 2024 / GoDaddy
Originally published on GoDaddy Resource Library
By: Mark McCaffrey, GoDaddy CFO
In May, I enjoyed sitting down with Jennifer Carson, the inspiring owner of Sonoma Cake Creations and Sonoma Sauces. Jennifer has turned her passion into not one but two flourishing businesses. Her story is one of resilience, family, creativity, and dedication. I'm excited to share highlights from our discussion.
A special thank you to Adam Housley for letting us meet with Jennifer in his wine-tasting room, Housley Napa Valley. Adam is a small business owner and, like Jennifer, is another GoDaddy customer who supports local businesses. (Adam sells Sonoma Sauces in his shop.)
Jennifer has been running her dessert company, Sonoma Cake Creations, for nearly 25 years, a journey that started unexpectedly. Initially, she enjoyed working on cars, but her path took a dramatic turn when she baked a cake for a relative's wedding.
This wasn't just any cake; it was for a wedding in San Francisco with 400 guests!
Despite having no formal culinary training (she had taken one four-week class on wedding cake making to meet the credits to keep her scholarship), the success of the cake sparked an idea: If she could do this for free, why not make money from it?
Her foray into sauces began almost by accident. At the Sonoma County Harvest Fair, she entered her dark cherry zinfandel sauce into the pantry category. To her surprise, it won Double Gold and Best of Show.
Encouraged by this success and advice from a renowned local chef, she decided to pursue sauce-making more seriously and Sonoma Sauces was born. Her subsequent creations, like the blackberry merlot and mango pinot grigio sauces, have all won Double Gold, proving her exceptional talent.
Her philosophy is simple yet profound: less is more. She refuses to use preservatives and focuses on a few high-quality products. Her sauces are unique and unmatched in the market and her dedication to quality and innovation is evident in every jar.
Her journey hasn't been without challenges. The 2017 Tubbs Fire, one of the most destructive wildfires in United States history that burned more than 36,000 acres in northern California, devastated her business, destroying years of contacts, financial records and supplies (including her sauces) stored at her business and at her mother's home.
The pandemic added another layer of difficulty as she balanced working over 30 hours a week at a hospital with her side hustles. Eventually, an injury forced her to leave the hospital, allowing her to focus entirely on her business.
Exciting developments are on the horizon for Sonoma Cake Creations and Sonoma Sauces. Jennifer, with the support of her family, dreams of opening a brick-and-mortar store in Sonoma, expanding her cheesecake line to ship across the U.S., and would love to introduce a line of wine-based ice creams.
My tasting session confirmed the exceptional quality of her products, and I believe they have the potential to become a well-known brand.
Jennifer has used GoDaddy products for more than 20 years, I shared with her our new advancements with GoDaddy Airo, our intelligent experience that proactively helps anyone build and grow their business with the power of AI. We discussed how it will soon allow for seamless integration with her GoDaddy site, enhancing her online presence.
Her children, for whom she has already bought domains, are also excited to try out GoDaddy Airo to create websites for their businesses. Because Jennifer sells at a lot of events, having a payment system that seamlessly integrates is also important, and she's excited to learn more about GoDaddy's payment offerings.
My chat with Jennifer was an inspiring journey through a story of passion, resilience and innovation. We are excited to support her as she takes her business to new heights, and I am eager to see her dreams become a reality.
At GoDaddy, we love our customers, and I'm thrilled to continue to share these inspiring stories. Until next time!
Cheers,
Mark
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北安普敦,馬薩諸塞州/ Accesswire / 2024年7月10日/ godaddy
首次發佈於GoDaddy資源庫。
作者: 馬克·麥卡菲,godaddy首席財務官
今年5月,我很高興與Sonoma Cake Creations和Sonoma Sauces富有啓發性的所有者Jennifer Carson坐下來。Jennifer不僅一個繁榮的生意更是兩個蓬勃發展的業務。它的故事充滿了恢復力、家族、創造力和奉獻精神。我很高興向大家介紹我們討論的要點。
特別感謝Adam Housley在他的Housley Napa Valley葡萄酒品酒室讓我們與Jennifer見面。Adam是一位小商業主,像Jennifer一樣是另一位支持當地企業的godaddy客戶。(Adam在他的店裏銷售Sonoma Sauces。)
Jennifer經營她的甜品公司Sonoma Cake Creations將近25年了,這是一個始料未及的旅程。最初,她喜歡修理汽車,但當她給一個親戚的婚禮烤了一個蛋糕時,她的人生軌跡發生了戲劇性的轉變。
這不僅僅是一個蛋糕,而是一個擁有400位嘉賓的舊金山婚禮的蛋糕!
儘管沒有接受過正式的烹飪培訓(爲了滿足學分的要求,她只參加了一次四周的婚禮蛋糕製作課程),但是蛋糕的成功激發了一個想法:如果她能免費做到這一點,爲什麼不從中賺錢呢?
她對醬料的涉足幾乎是無意的。在Sonoma County Harvest Fair,她將她的黑櫻桃扎赤霞珠醬輸入儲藏室類別。令她驚訝的是,它贏得了雙倍金牌和最佳節目。
受到這次成功和一位著名的當地廚師的建議的鼓舞,她決定更認真地探索醬料製作,於是Sonoma Sauces誕生了。她後來的作品,例如黑莓merlot和芒果Pinot Grigio醬,都贏得了雙倍金牌,證明了她的非凡才能。
她的哲學簡單而深刻:少即是多。她拒絕使用防腐劑,專注於一些高質量的產品。她的醬料在市場上獨樹一幟,無與倫比,她對質量和創新的奉獻精神在每個罐子裏都表現得淋漓盡致。
她的旅程並非沒有挑戰。2017年的Tubbs Fire是美國曆史上最具破壞性的野火之一,燒燬了加利福尼亞北部超過36,000英畝的土地,摧毀了她的企業,毀掉了多年的聯繫、財務記錄和供應品(包括她的醬料),這些都儲存在她的企業和母親家裏。
疫情給她帶來了另一層困難,她需要平衡在醫院工作超過30個小時和在兼職工作之間的時間。最終,一次傷病迫使她離開醫院,使她完全專注於自己的事業。
Sonoma Cake Creations和Sonoma Sauces的前景令人興奮。 Jennifer和她的家人夢想着在Sonoma開設實體店,將她的芝士蛋糕系列擴展到全美國,並希望推出一系列以葡萄酒爲基礎的冰淇淋。
我的品嚐會議確認了她產品的卓越品質,我相信它們有成爲一家知名品牌的潛力。
Jennifer已經使用godaddy產品超過20年了,我與她分享了我們在godaddy airo方面的新進展,這是我們的智能體驗,可以通過人工智能幫助任何人構建和發展業務。我們討論瞭如何很快能夠實現與她的godaddy網站的無縫集成,增強她的在線存在感。
她的孩子們已經買了域名,很高興嘗試godaddy airo爲他們的企業創建網站。因爲Jennifer在許多活動中銷售,擁有一個無縫集成的付款系統也很重要,她很期待了解更多關於godaddy的付款服務的信息。
我與Jennifer的聊天是一個充滿激情、恢復力和創新精神的啓示性旅程。我們很高興支持她將自己的企業帶到一個新的高度,我也渴望看到她的夢想成爲現實。
在godaddy,我們熱愛我們的客戶,我很高興繼續分享這些鼓舞人心的故事。此致敬禮!
乾杯,
馬克
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