Special flag-themed episode to air July 23 in celebration of NFL Flag Championship presented by Toyota

LOS ANGELES, July 11, 2024 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. ("Enthusiast Gaming" or the "Company") (TSX: EGLX), a leading gaming and media company, today announced the continued partnership with the National Football League (the "NFL") for a third season of the popular video gaming series, NFL Tuesday Night Gaming ("NFL TNG"), debuting in Q3 of 2024.

NFL Tuesday Night Gaming's second season generated major growth, totaling over 111 million total impressions across all platforms, a 53% growth compared to the inaugural 2022 season. NFL TNG also worked with twice as many media sponsors, growing from 11 in the inaugural season to over 24 throughout Season Two. Media sponsors were integrated through a variety of custom immersive content experiences such as Netflix's 'One Piece' activation where creators debuted and played the 'One Piece'-themed custom Fortnite map while wearing straw hats as a nod to the show, and NFL Family Game Night's custom Lego Technic-themed episode that featured a live Lego Master Builder on set with gaming creators, NFL Athletes, and their families.

Season 3 of NFL Tuesday Night Gaming will release a special episode on July 23, featuring content from the upcoming NFL Flag Championships presented by Toyota, the world's premiere youth flag football tournament, in Canton, Ohio. The special flag-themed episode will air on July 23 on NFL TNG's YouTube channel.

"The sports and gaming communities have become even more interconnected since NFL TNG premiered two years ago," said Adrian Montgomery, Chairman and Interim CEO of Enthusiast Gaming. "Our collaboration with the NFL showcases how two leaders can come together to create the template for highly engaging user experiences in a brand-safe environment, and we are thrilled to do it again with the NFL for a third successful season. Having a forward-thinking partner in the NFL opens up significant opportunities to further enhance the fan experience and bring additional operational efficiency."

About NFL Tuesday Night Gaming
NFL Tuesday Night Gaming is a one-of-a-kind gaming and lifestyle program bringing a new form of entertainment to gaming and sports fans year-round. Uniting the most exciting personalities from gaming and the NFL to play popular video games, NFL TNG allows fans to connect more with their favorite content creators and players.

About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

Contacts

Enthusiast Gaming: Felicia DellaFortuna, CFO
Investors: investor@enthusiastgaming.com
Media: press@enthusiastgaming.com

Forward Looking Information
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company's strategic plans, and details pertaining to the distribution and composition of the NFL TNG programming.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company's growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at . Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.