During a career spanning over 35 years, Jones has served a variety of high-growth, startup and established firms in executive roles ranging from Founder/CEO to CFO and Consultant with successes ranging from raising over $500 million in public and private markets to growing financial assets to over $500 million. He has both strategic and functional expertise in financial controls, margin creation, and audits, as well as direct / regular interactions with various regulatory bodies. As such, the FireFly Board believes Jones is ideally positioned to enhance senior financial leadership at the firm as it enters a highly anticipated period of growth and capital formation.

SALT LAKE CITY, UT / ACCESSWIRE / July 11, 2024 / FireFly Automatix today announced it has hired Lindsay Jones as its Chief Financial Officer.

Most recently, Jones was CFO of TruGolf Holdings, a more than 30-year-old manufacturer of high-end residential and commercial golf simulator systems. He joins FireFly after the departure of former CFO, Michael Pettingill, who left the firm for family reasons.

During his time with TruGolf, Jones was the executive primarily responsible for navigating the firm through its nearly one-year-long SPAC-merger with Deep Medicine Acquisition Corp., a merger that was completed on January 31, 2024 and initially valued TruGolf (NASDAQ:TRUG) at ~$120 million.

According to FireFly Automatix CEO, Andrew Limpert, the addition of Jones to the FireFly executive team comes at a critical juncture for the company.

"As a leading provider of turf harvesting platforms throughout the United States and abroad, FireFly Automatix is at a very interesting, and intriguing, inflection point," Limpert said. "After years of rigorous, behind-the-scenes design and development work, we have recently launched initial sales of our self-mowing professional solution - the AMP - the 'Autonomous Mowing Platform' that we believe will begin to address a massive labor shortage in the golf and sports turf industries. In fact, golf course superintendents, board members, and grounds crew leaders across the country are blown away when they see for themselves the transformative, tech-driven results AMP can produce on fairways and sports turf while using self-driving, EV technology in emission reducing ways.

"What does this have to do with Lindsay Jones taking over the CFO role here at FireFly? Honestly, the answer is, 'A lot.' The AMP allows us to tackle global markets that are up to 20 times larger than the turf harvester marketplace alone, which is both exciting and daunting at the same time. Hence, having the right CFO in place to help us navigate the expansion into this AgTech, AEV marketplace (autonomous electric vehicles), while also growing our existing business, is hypercritical for us. That's why Lindsay is here: because we as a Board believe Lindsay is the perfect financial executive to help lead us forward."

In addition to his time with TruGolf, Jones has seen significant success during a career that spans over 35 years in financial and executive leadership roles, including:

• Co-founding an industrial loan corporation, a Utah-chartered ILC bank where he led efforts to grow to assets to over $500 million;

• Taking the lead role in fundraising activities for both startup and established companies in both private and public markets, responsibilities that helped his employers and clients raise more than $500 million in equity and debt; as well as

• Recently serving as Executive Vice President and CFO of a privately held, pharmacy benefits data analytics corporation and the in-house leader responsible for establishing a SaaS (Software-as-a-Service) financial model that saw annual recurring revenue catapult by over 1600 percent in a two-year-period to $29.1 million in ARR from a base of $1.7 million in ARR.

"It is rare to find a market-leading firm that is poised to break into and disrupt a significantly larger adjacent marketplace," Jones said, "but that's exactly where FireFly Automatix is today. That's why I am humbly honored in the trust the FireFly Board has placed in me, and I look forward to our accelerated success in the months and years ahead as we navigate the tremendous macro trends of autonomous vehicles and electric mobility."

About FireFly Automatix
FireFly Automatix is an emerging AgTech company, one that (with its introduction of its AMP professional mowing platform), is leading out in the application of autonomous electric vehicle (AEV) technologies to provide groundbreaking solutions that are both environmentally sound and business-friendly to innovators in the golf, sports, government, real estate maintenance, and turf harvesting industries. This effort is in addition to FireFly's role as a global leader in the turf harvesting marketplace since its founding in 2010.

FireFly Automatix, the FireFly Automatix logos, and AMP are trademarks of FireFly Automatix. All other trademarks are properties of their respective owners.

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CONTACT
David Politis, FireFly Automatix, david.politis@fireflyautomatix.com, C: 801-556-8184

SOURCE: FireFly Automatix