Two Months After Mark Zuckerberg Threw Shade At Vision Pro, Analyst Says Apple's VR Glasses Will Fall Short Of 500K Units In 2024, Half Of Tim Cook's Initial 1M Target
Two Months After Mark Zuckerberg Threw Shade At Vision Pro, Analyst Says Apple's VR Glasses Will Fall Short Of 500K Units In 2024, Half Of Tim Cook's Initial 1M Target
The sales of Apple Inc. (NASDAQ:AAPL)'s Vision Pro are predicted to fall short of the initial target of 1 million units by 2024, according to an analyst's forecast. Meta Platforms Inc. CEO Mark Zuckerberg, who threw shade at Apple Vision Pro, could have been right about Cupertino's mixed reality headset.
據一位分析師的預測，蘋果公司（納斯達克：AAPL）的Vision Pro的銷量將無法達到2024年100萬臺的初步目標。Meta平台公司的CEO馬克·扎克伯格曾抨擊過蘋果Vision Pro，他可能是對庫比蒂諾混合現實頭盔的看法正確的。
What Happened: Francisco Jeronimo, Vice President at IDC, said in a post on X on Friday that Apple Vision Pro is now expected to sell less than 500,000 units in 2024.
IDC副總裁弗朗西斯科·傑羅尼莫（Francisco Jeronimo）週五在X上發帖稱，預計Apple Vision Pro在2024年的銷售量將不到50萬臺。
Jeronimo's prediction is half of Apple's initial target of selling a million units of Vision Pro.
傑羅尼莫的預測是蘋果原初目標的一半，即銷售100萬臺Vision Pro。
Despite this lower-than-expected sales, Apple is projected to capture 29% of the total AR/VR market value in the same year.
儘管銷量低於預期，2024年蘋果有望佔據總AR/VR市場價值的29%。
Jeronimo suggests that the success of Vision Pro will largely depend on the content available. As Apple expands the product to international markets, the availability of local content will be crucial, he told Bloomberg.
傑羅尼莫認爲，Vision Pro的成功在很大程度上取決於內容的可用性。他告訴彭博社，隨着蘋果將該產品擴展到國際市場，本地內容的可用性將至關重要。
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Since its U.S. launch in February, the Vision Pro mixed reality headset has struggled with slow sales, selling less than 100,000 units in a quarter. IDC predicts a 75% drop in domestic sales in the current quarter, which may be offset by the product's expansion to other markets which began in June.
自2月在美國上市以來，Vision Pro混合現實頭盔銷售一直不振，在一個季度內銷售不到10萬臺。IDC預測本季度國內銷售將下降75%，但這可能會被今年6月開始的產品進軍其他市場所抵消。
A cheaper model, expected to cost roughly half as much, is anticipated to boost interest in 2025. However, IDC warns that sales may not significantly increase over the coming year.
預計在2025年推出的價格大約爲目前的一半的更便宜的型號有望在引起興趣。然而，IDC警告稱，銷售可能在未來一年中不會顯著增加。
Although Apple will not cross 500K in units sold, it will grab 29% of the total AR/VR market value in 2024, a remarkable achievement considering its first year of sales with a product priced at $3,500.
— Francisco Jeronimo (@fjeronimo) July 11, 2024
"The Vision Pro's success, regardless of its price, will ultimately depend on... pic.twitter.com/r6KhzmIGTD
雖然蘋果不會跨越50萬臺銷量，但在2024年，將以3,500美元的產品價格銷售的Vision Pro，將佔據總AR/VR市場價值的29%，這是一個令人矚目的成就。
弗朗西斯科·傑羅尼莫（@fjeronimo）於2024年7月11日
Vision Pro的成功，無論它的價格如何，最終將取決於... pic.twitter.com/r6KhzmIGTD
Earlier this year, Zuckerberg expressed his skepticism about the mainstream success of AR glasses, particularly those without "full holographic displays," in a subtle jab at Apple Vision Pro. He compared the Vision Pro to Meta's Quest 3 and said that he believed Quest to be the better product.
今年早些時候，扎克伯格對AR眼鏡的主流成功，特別是那些沒有“全息顯示”的產品持懷疑態度，這一點輕微地冒犯了蘋果Vision Pro。他將Vision Pro與Meta的Quest 3進行了比較，並表示認爲Quest是更好的產品。
Why It Matters: The Vision Pro has received mixed reviews since its launch. The device's weight and lack of tailored apps and video content have led to some customers returning the product.
爲什麼重要：自上市以來，Vision Pro的評價褒貶不一。該設備的重量和缺乏定製的應用程序和視頻內容導致一些客戶退貨。
Consequently, Apple is planning a more budget-friendly version of the device, which IDC's Jeronimo believes will more than double sales when it arrives in the latter half of next year.
因此，蘋果計劃推出設備的價格更爲友好的版本，IDC的傑羅尼莫認爲這將在明年下半年到來時將銷量翻倍。
Prominent analyst Ming-Chi Kuo has also noted that many users are buying the Vision Pro but are not using it extensively.
著名分析師郭明錤（Ming-Chi Kuo）也指出，許多用戶正在購買Vision Pro，但並沒有廣泛使用它。
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免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
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