EMPIRE Partners With León Y Sol Tequila
EMPIRE Partners With León Y Sol Tequila
León Y Sol was Partnership Debuts at the Star-Studded Annual EMPIRE BET Awards Brunch
合作伙伴關係在明星雲集的EMPIRE BEt年度午餐上首次亮相
SAN FRANCISCO, July 12, 2024 /PRNewswire/ -- EMPIRE, the largest privately held vertically integrated independent record label, publisher, and distributor in the U.S., has entered a multi-year strategic partnership and taken an equity stake in León Y Sol Tequila to bring music and the spirit of innovation together. The partnership debuted at EMPIRE's annual brunch in celebration of the 2024 BET Awards and together the powerhouse label and rich tequila brand aim to amplify the creative community and cultural initiatives.
2024年7月12日，舊金山，/美通社/-- EMPIRE是美國最大的私人控股垂直整合獨立唱片公司、出版商和分銷商，已經進入了多年戰略合作伙伴關係，並持有León Y Sol Tequila的股份，以將音樂和創新精神融合在一起。這個合作關係是在EMPIRE每年舉辦的BEt頒獎典禮上首次亮相，兩個強大的品牌旨在加強創意社區和文化倡議。
EMPIRE was founded in San Francisco by Ghazi in 2010 as an alternative to the major label ecosystem and was quickly regarded as a tastemaker in the industry. Today the label is a global force leading the charge across music, creative, a forward-thinking business model, and technological advancements based on consumer behavior.
EMPIRE是由Ghazi於2010年在舊金山創立的，作爲主流唱片公司生態系統的一種替代選擇，它迅速被業界認爲是一個口味製造者。今天，這個品牌是全球領先的，帶領音樂、創意、前瞻性的商業模式和基於消費者行爲的技術進步的先鋒。
León Y Sol was also founded in San Francisco making this collaboration seamless. It is a premium tequila brand crafted with traditional Mexican techniques and a modern twist, appealing to sophisticated consumers who appreciate quality spirits. With its smooth taste and elegant packaging, León Y Sol represents the new wave of luxury tequila brands, where a progressive liquor is born of ancient technique and the extraordinary influence of terroir. The product is available in 3,500 US outlets and online at leonysol.com.
León Y Sol也是在舊金山創立的，使這次合作再順暢不過了。它是一個採用傳統墨西哥工藝和現代風格的優質龍舌蘭品牌，吸引了喜歡品質烈酒的 sophisticated 消費者。León Y Sol以其光滑的口感和優雅的包裝代表了豪華龍舌蘭品牌的新風潮，這裏是一個由古老技術和土壤的非凡影響所誕生的前瞻性酒類。該產品在美國的3,500家門店和leonysol.com網站上都有銷售。
EMPIRE Founder / CEO, Ghazi, says: "EMPIRE and León Y Sol share a passion for creativity and community. Together we aim to celebrate our city's vibrant culture and spirit by blending together the best of music and tequila for an unforgettable experience that brings people around the world together."
EMPIRE創始人/首席執行官Ghazi說:“EMPIRE和León Y Sol分享創意和社區的熱情。我們共同的目標是通過將音樂和龍舌蘭的優點融合在一起來慶祝我們城市充滿活力的文化和精神，讓全世界走到一起。”
Alexandra Moore, EMPIRE's Chief Business Officer, says "This partnership represents an exciting opportunity to build a distinguished brand in the tequila industry. Together, we are poised to redefine the market and deliver an unparalleled experience to our customers." Moore will also be joining León Y Sol's Board of Directors as part of the transaction.
EMPIRE的首席商務官Alexandra Moore說:“這個合作關係代表了在龍舌蘭行業建立一種傑出品牌的令人興奮的機會。我們將一起重新定義市場，併爲我們的客戶提供前所未有的體驗。” Moore還將作爲該交易的一部分加入León Y Sol的董事會。
The Mahamat's, founders of León Y Sol, say, "Tequila and music are about pushing boundaries and creating unforgettable moments. Our partnership with EMPIRE is a game-changer. Together, we're not just blending spirits; we're blending cultures and smashing expectations. We're set to ignite a revolution in the tequila world, as we take bold steps to deliver unique, exhilarating experiences from the San Francisco Bay Area to beyond. This is just the beginning."
León Y Sol的創始人Mahamat夫婦表示:“龍舌蘭和音樂就是要突破界限，創造令人難忘的時刻。我們與EMPIRE的合作是一個重大的轉變。我們不僅要融合烈酒，更是要融合文化，打破預期。我們將點燃龍舌蘭世界的一場革命，從舊金山灣區到更遠的地方，採取大膽的步驟，推出獨特的、令人激動的體驗。這只是一個開始。”
In the spirit of celebration and commitment culture, EMPIRE and León Y Sol offer a premium experience just in time for summer. Stay tuned for more elevated experiences to come that will suit every community from The Bay to the corners of the globe.
爲了慶祝和承諾文化，EMPIRE和León Y Sol爲夏天提供了高品質的體驗。請關注更多即將到來的升級體驗，適合從海灣地區到全球各個角落的每一個社區。
ABOUT EMPIRE:
Founded in 2010 by Bay Area native Ghazi, EMPIRE is currently leading through its innovative and progressive approach to the digital music era across its label, distribution and publishing arms.
關於EMPIRE:
EMPIRE是由舊金山人Ghazi於2010年創立的，目前通過其在唱片、分銷和出版方面的創新和進步的方法，在數字音樂時代處於領先地位。
With its focus on early-stage artist development, the San Francisco based company has been instrumental in identifying future icons and launching the careers of both multi-platinum and award-winning artists such as Kendrick Lamar, Fireboy DML, Shaboozey, Asake, XXXTentacion, and Anderson Paak.
憑藉早期藝人開發的專注，這家總部位於舊金山的公司已經成爲識別未來明星和發掘白金唱片和獲獎藝術家的關鍵。這其中包括Kendrick Lamar、Fireboy DML、Shaboozey、Asake、XXXTentacion、和Anderson Paak。
More than a decade in, EMPIRE continues to grow as the largest privately held record company in the U.S. In recent years, EMPIRE has expanded its global footprint with teams and offices in Africa, Europe, Asia and South America amplifying culture worldwide.
十多年來，EMPIRE作爲美國最大的私人唱片公司不斷增長。近年來，EMPIRE在非洲、歐洲、亞洲和南美洲設立了團隊和辦事處，推動全球文化。
ABOUT LEÓN Y SOL:
關於LEÓN Y SOL:
Founded on the principles of tradition and innovation, León Y Sol Tequila brings the vibrant spirit of Mexico to the world. Each bottle encapsulates the rich history and culture of tequila-making, blending time-honored techniques with modern craftsmanship. Our premium tequila is distilled from the finest blue agave, nurtured in the sun-drenched fields of Jalisco, and meticulously crafted to deliver a smooth, distinctive flavor that is both complex and refined.
基於傳統和創新的原則，León Y Sol Tequila將墨西哥充滿活力的精神帶給了世界。每個瓶子都蘊含着龍舌蘭釀造的豐富歷史和文化，將傳統技術與現代工藝相融合。我們的優質龍舌蘭是從最好的藍色龍舌蘭中蒸餾而來，這些龍舌蘭在哈利斯科的陽光下培育，並經過細緻的製作，以提供既複雜又精緻的口感。
Our commitment to excellence is reflected in every aspect of our process, from the careful selection of agave plants to the artisanal distillation methods employed by our master distillers. The result is a range of tequilas that are perfect for any occasion, whether enjoyed neat, on the rocks, or in a classic cocktail.
我們對卓越的承諾反映在我們的每一個環節，從驕傲地選用龍舌蘭植物，到我們的大師蒸餾師採用的工藝方法。結果是一系列適合任何場合的龍舌蘭酒，無論是純飲、加冰或是用作經典雞尾酒都是完美的選擇。
Media Contact:
Lisa Perez
1 (908) 461-0560
[email protected]
媒體聯繫人：
Lisa Perez
1 (908) 461-0560
[email protected]
SOURCE León Y Sol; EMPIRE
來源：León Y Sol；EMPIRE
