Apple Rides On Heavy Discounts And Promise Of AI To Stabilize iPhone Shipments, But It's Still Losing Out To Chinese Rivals
Apple Rides On Heavy Discounts And Promise Of AI To Stabilize iPhone Shipments, But It's Still Losing Out To Chinese Rivals
In the second quarter of 2024, both Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co. (OTC:SSNLF) experienced a rise in smartphone shipments. However, the two tech giants saw a decrease in their overall market shares due to stiff competition from Chinese rivals.
2024年第二季度，蘋果公司（NASDAQ：AAPL）和三星電子有限公司（OTC：SSNLF）的智能手機出貨量均有所增長。然而，由於來自中國競爭者的激烈競爭，這兩個科技巨頭的整體市場份額都出現了下降。
What Happened: The quarterly shipments of iPhones by Apple increased by 1.5% from the previous year to 45.2 million units, according to an IDC report on Monday.
據IDC週一的一份報告顯示，蘋果公司的iPhone季度出貨量比去年同期增長了1.5％，達到4520萬臺。
At the same time, Samsung's shipments rose by 0.7% to 53.9 million units. Despite this growth, Apple's global market share dropped from 16.6% to 15.8%, and Samsung's share fell from 20.0% to 18.9%.
與此同時，三星的出貨量增長了0.7％至5390萬臺。儘管有這種增長，但蘋果的全球市場份額從16.6％下降到了15.8％，三星的份額從20.0％下降到了18.9％。
Chinese smartphone makers, on the other hand, saw an increase in their market shares. Xiaomi Corp. (OTC:XIACF) saw its market share rise from 12.4% to 14.8%, and Vivo saw its share increase from 7.9% to 9.1%.
另一方面，中國智能手機制造商的市場份額有所增加。小米公司（OTC：XIACF）的市場份額從12.4％上升到14.8％，Vivo的份額從7.9％上升到9.1％。
Xiaomi's global smartphone shipments rose by 27% to 42.3 million units, while Vivo's shipments increased by approximately 22% to 25.9 million units, placing them third and fourth, respectively.
小米的全球智能手機出貨量增長了27％，至4230萬臺，而Vivo的出貨量增長了約22％，至2590萬臺，它們分別排名第三和第四。
According to IDC, Apple's performance improved due to stronger sales in countries like China, while Samsung saw a boost in shipments by focusing on flagship models and integrating artificial intelligence into its products.
據IDC稱，由於在中國等國家銷售強勁，蘋果的業績得到改善，而三星則通過專注旗艦型號和將人工智能整合到其產品中而提高了出貨量。
Why It Matters: The rise of Chinese smartphone makers has been a consistent trend. In the first quarter of 2024, Apple's iPhone shipments dipped by 10%, while its Android competitors saw a rise. This led to a sales decline for Apple in China. However, the company managed to reverse this decline with an impressive March shipment growth.
爲什麼重要：中國智能手機制造商的崛起是一個持續的趨勢。在2024年第一季度，蘋果的iPhone出貨量下降了10％，而其Android競爭對手則有所增長。這導致蘋果在中國的銷售下降。但是，該公司通過出色的3月份出貨量增長扭轉了這種下降趨勢。
Moreover, in the first quarter of 2024, Huawei Technologies outpaced Samsung in global foldable smartphone shipments for the first time, marking a significant market shift. The global foldable smartphone market saw a 49% year-over-year increase in the first quarter of 2024, primarily due to significant shipment increases by Chinese OEMs.
此外，在2024年第一季度，華爲技術有限公司首次超越三星電子在全球可摺疊智能手機出貨量方面的份額，標誌着市場發生了重大變化。全球可摺疊智能手機市場在2024年第一季度同比增長了49％，主要原因是中國OEM廠商的出貨量大幅增長。
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Image Via Unsplash
圖片來自Unsplash
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
本報道使用Benzinga Neuro生成，並由Kaustubh Bagalkote