Will Amazon Repeat Last Year's $12 Billion Prime Day Sales Bonanza And Propel Its Stock To New Heights Amidst Fierce Retail Competition And Market Volatility
Will Amazon Repeat Last Year's $12 Billion Prime Day Sales Bonanza And Propel Its Stock To New Heights Amidst Fierce Retail Competition And Market Volatility
- Amazon Prime Day is projected to generate over $12 billion globally.
- Amazon's stock has seen considerable fluctuations, with a significant rise followed by a slight downturn in July, but there is potential for recovery based on historical trends.
- 亞馬遜主板日預計在全球創造超過120億的收入。
- 亞馬遜的股票價格出現了相當大的波動，7月份有顯着的上漲和輕微的下跌，但根據歷史趨勢存在復甦的潛力。
Amazon.com Inc' (NASDAQ:AMZN) Prime Day, which launched in 2015, has become a major mid-year sales event that resonates with consumers, especially when prices are high. This event, exclusive to Amazon Prime members, uses perks like free shipping to attract shoppers.
亞馬遜股份有限公司（納斯達克證券交易所：AMZN）的主板日，由於價格較高，在消費者中引起了廣泛的反響，而成爲一個主要的年中銷售活動。這個活動僅適用於亞馬遜會員，利用像免費配送之類的福利來吸引購物者。
The membership requirement adds an element of exclusivity and encourages more consumers to sign up for Amazon Prime, not just for the event but for long-term benefits.
會員資格要求增加了排他性因素，並鼓勵更多的消費者註冊亞馬遜會員，不僅可以參加活動，還可以獲得長期受益。
Meanwhile, major retailers like Walmart, Target, and Macy's, as well as online platforms like TikTok Shop and Temu, have noticed Prime Day's appeal. These competitors organize their own sales events around the same time to attract bargain-hunting consumers, creating a ripple effect across the retail sector.
與此同時，像沃爾瑪、塔吉特、梅西百貨等主要零售商，以及像TikTok Shop和Temu這樣的在線平台也注意到了主板日的吸引力。這些競爭對手在同一時間組織自己的促銷活動，以吸引尋找優惠的消費者，進而在零售業產生連鎖反應。
Despite the boosted sales, potentially exceeding $12 billion globally, Prime Day has its critics. Some argue that the event can lead to misleading promotions and encourage impulse buying.
儘管銷售額有所提高，潛在全球銷售額甚至可能超過120億，但主板日也面臨着批評。一些人認爲，這個事件可能導致誤導性促銷和鼓勵衝動購買。
They contend that the deals may not always be as good as they seem, causing buyers to spend on items they don't necessarily need.
他們認爲，促銷可能並不總是像它們看起來的那樣好，導致購買者花費在他們不一定需要的物品上。
Amazon's stock has experienced significant fluctuations. After a 28% rise earlier this year, prices increased by 4% in early July. However, a subsequent downturn reduced July's growth to just 0.73%. This decline occurred after the stock reached the $200 mark, a key psychological resistance level.
亞馬遜的股票經歷了重大的波動。在今年早些時候上漲了28%之後，價格在7月初上漲了4％。然而，隨後的下滑使7月份的增長僅爲0.73％。這次下滑發生在該股票達到200美元的關鍵心理支撐位之後。
Despite these changes, the stock might find support around $188, which is the high of July 2021. A rebound from this support level could push the stock past $200, potentially reaching new record highs if buying momentum continues, following Amazon's historical bullish trends but patience is required to get through this period.
儘管有這些變化，股票可能會在188美元左右得到支撐，這是2021年7月的高點。從這個支撐位反彈可能會推動股票超過200美元，如果購買力繼續增強，有可能創造新的歷史高點，遵循亞馬遜的歷史看好趨勢，但需要耐心度過這段時期。
After the closing bell on Friday, June 12, the stock closed at $194.49, trading down by 0.54%.
在6月12日星期五收盤後，亞馬遜的股票收於194.49美元，下跌了0.54％。
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.
本文來自非報酬的外部投稿人。它不代表Benzinga的報道，並且沒有因爲內容或準確性而被編輯。