Gaming Industry Revenues To Hit $307 Billion By 2027: Analysis
Gaming Industry Revenues To Hit $307 Billion By 2027: Analysis
Bain & Company forecasts that global video gaming revenue will grow from $199 billion in 2022 to $307 billion by 2027.
貝恩公司預測，全球視頻遊戲收入將從2022年的1990億美元增長到2027年的3070億美元。
This represents a compound annual growth rate (CAGR) of 9%.
這表示複合年增長率（CAGR）爲9%。
What's Driving This Growth? Analysts at Bain & Company credit the heavy engagement of younger gamers, particularly those aged 13 to 17. This demographic spends about 40% more time in video game environments than on other forms of media, including social media, music, and TV.
是什麼推動了這種增長？貝恩公司的分析師歸因於年輕遊戲玩家的高度參與，特別是13至17歲的玩家。這一人群在視頻遊戲環境中花費的時間比其他形式的媒體，包括社交媒體、音樂和電視，多約40%。
Surge In Deal Activity
交易活動激增
The gaming sector is also experiencing a surge in deal activity, particularly in gaming software and financial investments. Key transactions in recent years include Microsoft Corp's (NASDAQ:MSFT) proposed acquisition of Activision for $69 billion, Take-Two Interactive Software Inc's (NASDAQ:TTWO) acquisition of Zynga for $12.7 billion, and Sony Group Corp's (NYSE:SONY) acquisition of Bungie for $3.6 billion.
遊戲行業在遊戲軟件和金融投資方面也經歷了交易活動的激增。最近幾年的關鍵交易包括微軟公司（NASDAQ: MSFT）擬收購動視暴雪，交易額690億美元，Take-Two Interactive Software Inc.（NASDAQ: TTWO）以127億美元收購Zynga，索尼集團（NYSE: SONY）收購Bungie以36億美元。
Meanwhile, the total deal value in gaming software reached $95 billion, with financial investments amounting to $49 billion, e-sports at $39 billion, and gaming hardware at $19 billion between 2019 and 2022.
與此同時，遊戲軟件的總交易價值達到950億美元，金融投資金額爲490億美元，電子競技爲390億美元，遊戲硬件爲190億美元，這些均發生在2019年至2022年之間。
The uptick in M&A activity coincides with the integration of advanced technology and the development of metaverse environments.
併購活動的增長與先進技術的整合和元宇宙環境的發展相一致。
Bain & Company (via Insider Gaming) predicts global revenues will increase by over 50% in the next five years.
貝恩公司（通過Insider Gaming）預測全球收入將在未來五年內增長50%以上。
Moreover, successful franchise management and fan engagement are becoming crucial, with companies placing these aspects at the core of their strategic decisions.
此外，成功的特許經營管理和粉絲參與正變得至關重要，公司將這些方面放在他們的戰略決策的核心地位。
Innovative monetization strategies are also revolutionizing the financial dynamics of the gaming industry. The competition is intensifying, making scale an essential factor for success.
創新的貨幣化策略正在改變遊戲產業的財務動態。競爭加劇，使規模成爲成功的重要因素。
Furthermore, leading companies are focusing on acquiring and retaining top creative and technical talent, which remains challenging as developers are often lured away by larger tech firms.
此外，主要公司正在專注於獲取和留住頂尖的創意和技術人才，開發者往往被更大的技術公司吸引而離開是一大挑戰。
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Photo by Maxim Hopman on Unsplash
Photo by Maxim Hopman on Unsplash