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LONDON, 5 July 2024 – Diageo, a global leader in premium drinks, today announces it has agreed the sale of Safari, a fruit flavoured liqueur brand, to Casa Redondo, a Portuguese beverage-alcohol company. This transaction is in line with Diageo's strategy of maintaining a sharp focus on effective portfolio management.
倫敦，2024年7月5日 - 全球高端飲料領導者帝亞吉歐今日宣佈，已同意將水果味道的烈酒品牌Safari出售給葡萄牙酒類公司家善控股。這一交易符合帝亞吉歐集中於有效的投資組合管理策略的要求。
Safari is predominantly sold in Benelux, Portugal and Türkiye. Given its consumer base, Diageo believes Casa Redondo is the right owner to take Safari into its next chapter of growth across Europe and beyond.
Safari主要銷售Benelux、葡萄牙和土耳其。鑑於它的消費群體，帝亞吉歐認爲家善控股是把Safari帶入歐洲及全球增長下一章的合適所有者。
John Kennedy, Diageo's President, Europe said: "The sale of Safari reflects Diageo's commitment to delivering consistent growth and value creation for shareholders. This transaction will allow us to further concentrate on our core areas of strength, including tequila and whisk(e)y, as we accelerate towards our ambition; to be one of the best performing, most trusted and respected consumer products companies in the world."
帝亞吉歐歐洲總裁約翰·肯尼迪表示：“Safari的出售反映了帝亞吉歐致力於爲股東創造持續增長和價值的承諾。這一交易將使我們進一步集中於我們的核心優勢領域，包括龍舌蘭和威士忌，以實現我們的雄心壯志，成爲世界上表現最佳、最值得信賴和最受尊敬的消費品公司之一。”
On the purchase of Safari, Daniel and Ricardo Redondo, Chief Executive and Chief Financial Officer of Casa Redondo said: "We are thrilled to announce the acquisition of Safari from Diageo. This transaction underscores our commitment to expanding our portfolio with premium offerings that resonate with consumers globally. We look forward to integrating this brand into our family, continuing to innovate for our customers, whilst ensuring exceptional quality."
關於購買Safari，家善控股的首席執行官丹尼爾和首席財務官裏卡多·雷東多表示：“我們很高興宣佈從帝亞吉歐收購Safari。這一交易強調了我們擴大我們的高端品牌組合、對全球消費者產生共鳴的承諾。我們期待將這個品牌整合到我們的家庭中，繼續爲我們的客戶創新，同時確保卓越品質。
About Casa Redondo
關於家善控股
Casa Redondo is a third-generation beverage-alcohol company started in 1940 by José Carranca Redondo. The Company's flagship brand is Licor Beirão, the best-selling spirit brand in Portugal. The Company also manages Aperitivo Per Se, Amarguinha, FoxTale Gin and has recently expanded its portfolio with the purchase of Aldeia Velha brandy.
家善控股是一家由何塞·卡蘭卡·雷東多於1940年創立的酒類公司。其旗艦品牌是葡萄牙最暢銷的烈酒品牌Licor Beirão。該公司還管理Aperitivo Per Se、Amarguinha、FoxTale Gin品牌，並最近通過收購Aldeia Velha白蘭地擴大了其產品組合。
For more information about Casa Redondo, visit or email us at welcome@casaredondo.com
有關家善控股的更多信息，請訪問 或發送電子郵件至welcome@casaredondo.com
About Diageo
帝亞吉歐公司簡介
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
帝亞吉歐是飲料酒精領域的全球領導者，擁有傑克丹尼、皇冠皇家、JεB和Buchanan's威士忌、斯米諾夫、Cîroc和凱特爾1號伏特加、卡普莫根、百利甜酒、唐朱利歐、坦克雷和健力士等品牌。
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
帝亞吉歐是一家全球性公司，我們的產品在全球近180個國家銷售。公司在倫敦證券交易所(DGE)和紐約證券交易所(DEO)上市。
For more information about Diageo, our people, our brands, and performance, visit us at . Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practice.
有關帝亞吉歐、我們的人員、品牌和業績的更多信息，請訪問 。請訪問帝亞吉歐的全球責任飲酒資源，以獲取信息、倡議和分享最佳實踐。
Celebrating life, every day, everywhere.
慶祝生命，每天、每個地方。