'Taboola To Sell Ads For Apple' - Axios
'Taboola To Sell Ads For Apple' - Axios
'Taboola將爲蘋果賣廣告' - Axios
Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.
廣告技術巨頭Taboola已經與Apple達成一項協議，爲Apple News和Apple Stocks應用程序提供本地廣告服務，Taboola創始人兼首席執行官Adam Singolda向Axios透露。
Why it matters: The deal provides new validation for Taboola's business, which has ballooned to over $1.4 billion in annual revenue as of 2023.
爲什麼很重要：此項協議爲Taboola的業務提供了新的認可，截至2023年，其年收入已經達到14億美元。
Taboola's effort to build trust with Apple across its various teams and stakeholders was "a multiyear process,'" Singolda said.
Singolda表示，Taboola在Apple各團隊和利益相關者中建立信任的努力是“一個多年的過程”。
Between the lines: The deal is also a recognition from Apple that growing its ad business will require a serious sales operation — one that, if Apple doesn...
實際情況是：該協議還表明，Apple意識到發展廣告業務...
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