Match Group's BLK Teams Up With GIPHY To Launch 'BLKmojis' On World Emoji Day
Match Group's BLK Teams Up With GIPHY To Launch 'BLKmojis' On World Emoji Day
On Wednesday, in celebration of World Emoji Day, BLK, the world's largest dating and lifestyle app for the Black community, is teaming up with GIPHY to launch 'BLKmojis'—a vibrant collection of emojis and GIFs celebrating Black culture and its influence on social media.
爲慶祝世界Emoji日，面向黑人社區的全球最大約會和生活方式應用BLk與GIPHY聯手推出“BLKmojis”——一組充滿活力的表情符號和GIF，慶祝黑人文化及其對社交媒體的影響。
Match Group's BLK Launches Culturally Representative Emojis
Match Group旗下的BLk發佈具有文化代表性的表情符號
Owned by Match Group Inc (NASDAQ:MTCH), the powerhouse behind Tinder, Hinge, and OkCupid, BLK is on a mission to fill the digital space with more diverse and culturally representative emojis.
隸屬於Match Group Inc（NASDAQ:MTCH）的BLk，是Tinder、Hinge和OkCupid背後的巨頭，旨在使數字空間中更具多樣性和文化代表性的表情符號更加普及。
"Representation in digital and social spaces is essential," said Jonathan Kirkland, Head of Brand and Marketing for BLK. "With BLKmojis, we're excited to offer emojis that truly reflect the language and expressions of Black youth."
BLk的品牌和營銷負責人Jonathan Kirkland表示：“數字和社交空間中的代表性至關重要。我們很高興能夠提供真正反映黑人青年語言和表達方式的表情符號。”
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The 'BLKmojis' Collection
“BLKmojis”集合
BLK Dating App – YouTube
BLk約會應用程式-YouTube
The 'BLKmojis' collection is designed to resonate with popular sayings, phrases, and idioms within Black culture. From fun and expressive emojis to dynamic GIFs, each icon proudly reflects the unique vibrancy and creativity of Black culture.
“BLKmojis”集合旨在共鳴黑人文化內流行的諺語、短語和成語。從有趣和富有表現力的表情符號到動態的GIF，每個圖標都自豪地展現着黑人文化的獨特活力和創意。
To bring this collection to life, BLK collaborated with Meaningful Gigs, connecting diverse designers with companies for creative projects. They selected African illustrator Wale Adeyeye, whose work beautifully encapsulates the spirit of Black culture.
爲打造這組表情符號，BLk與Meaningful Gigs合作，爲創意項目連接多樣化的設計師與公司。他們選擇了非洲插畫家Wale Adeyeye，他的作品完美地概括了黑人文化的精神。
"Wale's ability to draw inspiration from the world around him is evident in every 'BLKmoji,' celebrating the Black experience," Kirkland added.
Kirkland補充道：“Wale從身邊汲取靈感的能力在每個'BLKmoji'中得以體現，慶祝黑人的經歷。”
GIPHY Loves Love – To Amplify The BLKmojis Campaign
GIPHY熱愛愛情——推廣BLKmojis活動
GIPHY, the world's largest GIF platform, will amplify this campaign, promoting the new emojis on their platform. "At GIPHY, we love love," said Lydia Getachew, senior client lead at GIPHY. "As a Black woman, I particularly appreciate how this partnership between BLK and GIPHY has the potential to amplify Black love stories and reach a broader audience."
作爲全球最大的GIF平台，GIPHY將放大此次活動，推廣其平台上的新表情符號。GIPHY的高級客戶負責人Lydia Getachew表示：“在GIPHY，我們熱愛愛情。作爲一個黑人女性，我特別欣賞BLk和GIPHY之間的合作關係，這有潛力放大黑人的愛情故事，並觸達更廣泛的觀衆。”
This partnership not only highlights the importance of diversity and inclusivity but also aims to support historically marginalized communities. With these new emojis, BLK users can enhance their conversations, making them more engaging and representative of their culture.
此次合作不僅突出了多樣性和包容性的重要性，而且旨在支持歷史上受到邊緣化排斥的群體。BLk用戶可以通過這些新的表情符號增強他們的對話，使其更具代表性和包容性。
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Photo: Rawpixel.com/Shutterstrock.com
照片：Rawpixel.com / Shutterstrock.com