Thrill One Sports Partners With Monster Energy For Nitro Circus, Nitrocross, Street League Skateboarding: 'Push The Boundaries Of What's Possible In Action Sports'
Thrill One Sports Partners With Monster Energy For Nitro Circus, Nitrocross, Street League Skateboarding: 'Push The Boundaries Of What's Possible In Action Sports'
Action sports company Thrill One Sports & Entertainment announced a partnership Thursday with Monster Energy, one of the most well-known energy drink brands globally.
動作體育公司Thirill One Sports & Entertainment週四宣佈與全球最著名的能量飲料品牌之一Monster Energy達成了合作伙伴關係。
What Happened: Thrill One Sports & Entertainment is the owner of several sports brands including Nitro Circus, Nitrocross and Street League Skateboarding.
發生了什麼：Thirill One Sports & Entertainment是Nitro Circus、Nitrocross和Street League Skateboarding等幾個體育品牌的所有者。
The sports company is partnering with Monster Energy, a unit of Monster Beverage Corporation (NASDAQ:MNST). The multiyear partnership will include exclusive energy drink sponsorship, innovative event experiences, and branding opportunities for the two companies. Grassroots engagement and community-building will also be a big focus of the partnership.
這家體育公司正在與怪物飲料公司Monster Beverage Corporation (NASDAQ:MNST)合作。多年來的合作伙伴關係將包括獨家能量飲料贊助，創新的活動體驗以及爲兩個公司創造品牌機會。草根參與和社區建設也是該合作的重點。
The newly announced partnership comes after Monster Energy has already been a partner of Street League Skateboarding.
新宣佈的合作伙伴關係是在Monster Energy已經成爲Street League Skateboarding的合作伙伴之後達成的。
Monster Energy will serve as the exclusive energy drink partner of Thrill One Sports & Entertainment and be prominently featured at events, including the next Nitro Circus event on July 26 in Milwaukee, Wisconsin.
Monster Energy將成爲Thirill One Sports & Entertainment的獨家能量飲料合作伙伴，並在事件中佔據重要地位，包括7月26日在威斯康星州密爾沃基市舉行的下一次Nitro Circus賽事。
"Monster Energy has been a cornerstone of the global action sports community, and we are excited to expand our partnership across all Thrill One properties," Thrill One Sports & Entertainment CEO Matt Cohn said.
“Monster Energy一直是全球動作體育社區的基石，我們很高興將我們的合作伙伴關係擴展到所有Thirill One物業，”Thirill One Sports & Entertainment CEO Matt Cohn說。
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Why It's Important: The two companies said there are synergies across the partnership with multiple Monster Energy athletes already competing in several Thrill One events.
兩家公司表示，在多名Monster Energy運動員已經參加多個Thirill One賽事的情況下，此次合作伙伴關係具有協同效應。
The partnership will see Monster Energy play a role in local team engagements with prizes and giveaways to connect fans with athletes and the leagues.
該合作關係將使Monster Energy在當地團隊的參與中起到一定作用，提供獎品和贈品，以將粉絲與運動員和聯賽聯繫起來。
"Together, we aim to deliver genuine, authentic experiences globally and push the boundaries of what's possible in action sports," Cohn said.
Cohn表示：“我們共同致力於在全球範圍內提供真正的、真實的體驗，並推動動作體育的極限。”
For Monster Energy, the partnership could also bring more fans to the energy drink brand partially owned by The Coca-Cola Company (NYSE:KO). Thrill One has over 40 million followers across its various channels and brand pages.
對於Monster Energy而言，這種合作關係也可能爲這個部分由可口可樂公司（NYSE:KO）擁有的能量飲料品牌帶來更多的粉絲。Thirill One在其各種渠道和品牌頁面上有超過4,000萬的粉絲。
"Monster Energy's deep-rooted commitment to action sports on a global scale aligns perfects with Thrill One's vision and international presence," Monster Energy SVP of Sports Marketing Mitch Covington said.
“Monster Energy在全球範圍內對動作體育的根深蒂固的承諾與Thirill One的願景和國際化面臨完美契合，”Monster Energy體育營銷高級副總裁米奇·科文頓說。
Monster Energy is a key partner across many action sports including NASCAR, MMA and BMX.
Monster Energy是許多動作體育比賽的關鍵合作伙伴，包括NASCAR、MMA和BMX。
The company said Monster Energy is "more than a drink" and a way of life for athletes, sports, bands and fans.
該公司表示，Monster Energy不僅僅是一種飲料，而且是這樣的一種生活方式：運動員、體育、樂隊和粉絲。
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Photo via Shutterstock.
圖片來自shutterstock。