Apple TV+ Takes on Netflix With New Hollywood Licensing Deals
Apple TV+ Takes on Netflix With New Hollywood Licensing Deals
Apple Inc (NASDAQ:AAPL) is in talks with major Hollywood studios to license more films for its Apple TV+ streaming service.
蘋果公司 (NASDAQ:AAPL) 正在與好萊塢主要工作室洽談，爲其 Apple TV+ 流媒體服務許可更多電影。
This move aims to expand its library and attract a larger audience by offering a mix of new and classic content.
此舉旨在擴大其庫存量，並通過提供新舊內容的組合來吸引更多觀衆。
Apple has approached several top studios to acquire more programming for its customers in the US and internationally, Bloomberg reports.
據彭博報道，蘋果已經接觸了幾家最高級的工作室，爲其在美國和國際市場的客戶獲取更多的節目。
Also Read: Apple Innovates with AI Ads, Reportedly Tests Automated Placements in App Store and Beyond
此外還有本文：蘋果開創人工智能廣告榮華，據報道在 App Store 和 Beyond 中測試自動放置廣告。
Apple TV+ has primarily focused on original productions. Despite successes like "Ted Lasso" and "The Morning Show," the platform has struggled to compete with giants like Netflix Inc (NASDAQ:NFLX).
儘管在如《泰德·拉索》和《早間新聞》等方面取得了成功，Apple TV+ 主要專注於原創制作，但該平台仍難以與奈飛等巨頭競爭。
To address this, Apple recently licensed about 50 movies, including classics like "Mean Girls" and "Titanic," and is now looking to expand this effort.
爲了解決這個問題，蘋果最近許可了大約 50 部電影，其中包括《校園女王》和《泰坦尼克號》等經典作品，並且現在正在努力擴大這一努力。
With its extensive library, Netflix has one of the lowest cancellation rates, while Apple TV+ experiences higher churn. In addition to licensing more films, Apple aims to enhance its service by exploring new strategic partnerships.
Netflix 有着廣泛的庫存，因此取消率是最低的之一，而 Apple TV+ 的流失率較高。除了許可更多的電影外，蘋果還希望通過探索新的戰略合作來增強其服務。
Recent reports indicated that Walt Disney Co (NYSE:DIS) is focusing on increasing "hours per subscriber" to enhance viewer engagement and compete with Netflix. Disney is working on personalized algorithms to recommend content.
最近的報告表明，華特迪士尼公司 (NYSE:DIS) 正專注於提高“每位訂戶的觀看時間”，以增強觀衆的參與度，並與 Netflix 競爭。Disney 正在開發個性化算法來推薦內容。
Netflix had a market share of 22% in the second quarter of 2024, followed by Disney+ at 11% and Apple TV+ at 9%, as per Statista.
根據 Statista 的數據，2024 年第二季度，奈飛的市場份額爲 22％，迪士尼+P11個百分點，而 Apple TV+ 爲 9％。
In May 2023, analyst Tim Long estimated that Apple TV+ contributed only 2% to Apple's services revenue, Barron's reports. He projected that the streaming service would generate $1.5 billion in revenue in 2022, which would grow to $2.2 billion in 2023.
2013年5月，分析師 Tim Long 估計 Apple TV+ 只爲 Apple 的服務業營收貢獻了 2%，根據 Barron's 的報道，他預計流媒體服務將在2022年創造 15億美元營收，在 2023 年將增長到 22 億美元。
Needham analyst Laura Martin recently stated that selling CTV ads exclusively on AppleTV+ could boost Apple's revenue growth by 140 basis points, potentially doubling the current consensus growth rate of 1% for fiscal 2024.
Needham 分析師 Laura Martin 最近指出，如果在 AppleTV+ 上專門出售 CTV 廣告，可以將蘋果的營收增長率提高 140 個點子，可能將當前 2024 財年的一致增長率翻倍。
Price Action: AAPL shares traded lower by 1.90% at $224.52 at the last check on Thursday.
股票價格：AAPL 股價週四收盤時下跌 1.90％，至 224.52 美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Image via Shutterstock
圖片來自shutterstock。