What's Going On With Google's Parent Alphabet Stock On Thursday?
What's Going On With Google's Parent Alphabet Stock On Thursday?
Google's Parent Alphabet (NASDAQ:GOOGL) stock is trading lower today. The Italian Competition Authority has launched an investigation into Google and its parent company Alphabet (NASDAQ:GOOG), regarding their methods for obtaining user consent for linking data across various services.
谷歌的母公司Alphabet（納斯達克：GOOGL）的股票今天下跌。意大利競爭管理局已經對谷歌及其母公司Alphabet（納斯達克：GOOG）展開調查，涉及它們獲取用戶同意跨多種服務鏈接數據的方法。
The probe focuses on how Google requests consent from users to link data across its services, such as Google Search, YouTube, Chrome, and Maps.
該調查重點關注谷歌如何要求用戶同意在其服務間鏈接數據，例如Google搜索、YouTube、Chrome和Maps。
The Italian regulator suspects that Google may provide inadequate or misleading information about the effects of this consent.
意大利監管機構懷疑谷歌可能提供不充分或誤導性的信息有關同意的影響。
The Authority alleges that Google's consent requests might lack transparency about the scope and implications of combining user data across multiple services. This could lead users to unknowingly consent to broader data use than intended.
該機構指控谷歌的同意請求可能缺乏透明度，涉及跨多個服務組合用戶數據的範圍和影響。這可能會導致用戶無意中同意比預期更廣泛的數據使用。
The investigation also examines whether Google employs techniques that could influence consumer decisions.
這項調查還檢查了谷歌是否採用可能影響消費者決策的技術。
The Authority is concerned that these methods might pressure users into consenting to data practices they might otherwise reject.
該機構擔心這些方法可能會讓用戶被迫同意他們本來可能拒絕的數據處理方式。
In response to the investigation, a Google spokesperson stated, "We will analyze the details of this case and will work cooperatively with the Authority," TechCrunch reports.
谷歌發言人回應調查表示：“我們將分析該案件的細節，並與該機構合作，” TechCrunch 報道。
Also Read: Google And Microsoft Provide Nvidia Chip Access To Chinese Firms Despite U.S. Restrictions: Report
還讀：報告稱，谷歌和微軟爲中國企業提供英偉達芯片訪問權，儘管美國限制。
Google has been subject to the EU's Digital Markets Act (DMA) since early March, which mandates that companies obtain explicit consent before processing users' personal data for advertising or combining data from different services.
自三月初以來，谷歌一直受到歐盟數字市場法案（DMA）的監管，該法規定公司在處理用戶個人數據用於廣告或合併來自不同服務的數據之前必須獲得明確同意。
The DMA, which includes regulations that align with the General Data Protection Regulation (GDPR), requires consent to be "freely given, specific, informed, and unambiguous."
包括通用數據保護條例（GDPR）在內的 DMA 要求同意必須是“自由、明確、知情且明確的”。
This investigation could have significant implications for how Google manages user data within the European Union.
這項調查對於谷歌如何管理歐洲聯盟內用戶數據可能具有重大影響。
However, Google has announced some of the changes including a new search page layout for European users, with dedicated aggregator units with links to aggregator sites from across the web to comply with the DMA.
然而，谷歌已經宣佈一些更改，包括面向歐洲用戶的新的搜索頁面佈局，其中有專門的聚合器單元，鏈接到網絡上的聚合器站點，以遵守 DMA。
Italy's investigation also touches on the broader issue of "dark patterns" in online consent flows, where design techniques can manipulate users into making choices they might not otherwise make.
意大利的調查還涉及在線同意流程中更廣泛的“暗模式”問題，其中設計技術可以操縱用戶做出他們可能不會做出的選擇。
The EU's Digital Services Act (DSA) bans such deceptive designs, aiming to protect users' ability to make free and informed decisions.
歐盟的數字服務法案（DSA）禁止此類欺騙性設計，旨在保護用戶做出自由和知情決策的能力。
Alphabet stock has gained about 43% in the last 12 months. Investors can gain exposure to the stock via the Communication Services Select Sector SPDR Fund (NYSE:XLC) and Vanguard Communication Services ETF (NYSE:VOX).
Alphabet股票在過去12個月中上漲了約43％。投資者可以通過通訊服務行業精選指數etf-spdr（紐交所：XLC）和通訊服務etf-vanguard（紐交所：VOX）獲得該股票的收益。
Price Action: GOOGL shares are trading lower by 1.62% at $179.65 at the last check on Thursday.
GOOGL股票在週四的最後一次查詢時以179.65美元的下跌1.62％交易。
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Photo by Pawel Czerwinski on Unsplash.
作者：Pawel Czerwinski，Unsplash。