Apple Adjusts Hollywood Approach, Cuts Costs on Original Shows: Report
Apple Adjusts Hollywood Approach, Cuts Costs on Original Shows: Report
Apple Inc (NASDAQ:AAPL) is refining its strategy in Hollywood after spending over $20 billion on original TV shows and movies that have yet to attract large audiences.
在在花費超過200億美元製作還未吸引大量觀衆的原創電視節目和電影后，蘋果公司（NASDAQ:AAPL）正在改進其在好萊塢的策略。
The company aims to control project spending by holding regular budget meetings with studio chiefs Zack Van Amburg and Jamie Erlicht, Bloomberg reports.
據彭博社報道，蘋果公司旨在通過與工作室負責人扎克·範·安伯格和傑米·厄利希特定期召開預算會議來控制項目支出。
The studio invested over $500 million in movies from directors Martin Scorsese, Ridley Scott, and Matthew Vaughn and over $250 million in the World War II miniseries "Masters of the Air."
該工作室投資了來自導演馬丁·斯科塞斯、雷德利·斯科特和馬修·沃恩的電影超過5000萬美元，也投資了二戰迷你劇《空中大師》超過2500萬美元。
Also Read: Apple TV+ Takes on Netflix with New Hollywood Licensing Deals
還閱讀：Apple TV+通過新的好萊塢授權交易迎戰Netflix。
Despite these investments, many projects, except "Killers of the Flower Moon," failed to perform well, with "Masters of the Air" attracting fewer viewers than a Japanese show on Netflix Inc (NASDAQ:NFLX).
儘管進行了這些投資，除了《花月殺手》之外，許多項目表現不佳，《空中大師》的觀衆少於Netflix公司（NASDAQ:NFLX）上的一部日本節目。
Apple's streaming service captures only 0.2% of TV viewing in the U.S. This is significantly lower than competitors like Netflix, which sees more monthly views than Apple does in a day.
在美國，蘋果的流媒體服務僅佔電視收視量的0.2%，明顯低於Netflix的競爭對手，後者的月平均觀看量比蘋果在一天內多。
Apple plans to make its streaming business more sustainable by paying less upfront for shows and canceling underperforming series faster.
蘋果計劃通過減少節目的前期成本並更快地取消表現低下的系列節目來使其流媒體業務更具可持續性。
Netflix commanded a market share of 22% in the second quarter of 2024, with Disney+ at 11% and Apple TV+ at 9%, as per Statista.
根據Statista的數據，在2024年第二季度，Netflix佔有22%的市場份額，Disney+佔11%，Apple TV+佔9%。
AAPL Stock Prediction For 2024
2024年AAPL股票預測
Equity research can be a valuable source of information for learning about a company's fundamentals. Analysts create financial models based on the fundamentals and expected future earnings of a company to arrive at a price target and recommendation for the stock.
股權研究是了解公司基本面的寶貴來源。分析師們基於公司的基本面和預期的未來收益創建財務模型，以得出股票的價格目標和建議。
Shares of Apple have an average 1-year price target of $230.6, representing an expected upside of 1.59%.
蘋果股票的平均1年價格目標爲230.6美元，預計上漲1.59%。
Because of differences in assumptions, analysts can arrive at very different price targets and recommendations. 2 analysts have bearish recommendations on Apple, while 34 analysts have bullish ratings. The street high price target from Loop Capital is $300.0, while the street low from Barclays is $164.0.
由於假設不同，分析師可以得出非常不同的價格目標和建議。2位分析師對蘋果持看淡建議，而有34位分析師則持看好評級。 Loop Capital的目標最高價爲300.0美元，而巴克萊銀行的目標最低價爲164.0美元。
Price Action: AAPL shares traded higher by 0.77% at $226.04 at the last check on Monday.
在上週一的最後一次檢查時，AAPL股票以226.04美元的價格上漲了0.77%。
Also Read: Disney Develops Tech to Rival Netflix and Boost Streaming Profits: Report
還閱讀：迪士尼開發技術以與Netflix競爭並提高流媒體利潤。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Image via Shutterstock
圖片來自shutterstock。