What's Going On With Fast-Food Giant McDonald's Shares Today?
What's Going On With Fast-Food Giant McDonald's Shares Today?
McDonald's Corp. (NYSE:MCD) reportedly plans to extend its $5 meal deal across most U.S. locations to attract cost-conscious diners.
據報道，麥當勞公司（紐約證券交易所代碼：MCD）計劃將其5美元的膳食優惠擴展到美國大多數地點，以吸引注重成本的食客。
Launched on June 25, this initiative aims to entice customers who have cut back on fast food due to inflation.
該計劃於6月25日啓動，旨在吸引因通貨膨脹而減少快餐消費的顧客。
Approximately 93% of McDonald's restaurants have committed to offering the bundle beyond the initial four-week window, with some locations planning to continue through August, reported Bloomberg.
彭博社報道，大約93％的麥當勞餐廳承諾在最初的四周期限之後提供該套餐，其中一些分店計劃持續到8月。
Early results show the meal deal is successfully drawing customers back to the restaurants, per the report.
報告稱，早期的結果顯示，這筆餐費成功地吸引了顧客重返餐廳。
McDonald's Chief Marketing Officer Tariq Hassan and National Field President Myra Doria noted in a memo that increasing guest counts is crucial for sustained growth.
麥當勞首席營銷官塔裏克·哈桑和國家球場總裁邁拉·多里亞在一份備忘錄中指出，增加賓客數量對於持續增長至關重要。
The company is also considering extending the meal deal further and extending hours of operation to meet demand during off-peak times.
該公司還在考慮進一步延長膳食協議並延長營業時間以滿足非高峰時段的需求。
The company aims to enhance its affordability strategies for the rest of the year, addressing consumer spending limitations due to shrinking disposable incomes.
該公司的目標是在今年餘下的時間裏加強其可負擔性戰略，解決可支配收入減少導致的消費者支出限制。
Also Read: McDonald's Customers Prefer Chicken Over Plant-Based Options: Report
另請閱讀：麥當勞的顧客更喜歡雞肉而不是植物性食品：報告
The company's $5 meal deal includes a McDouble cheeseburger, small fries, four-piece chicken nuggets, and a small soft drink. The fast-food chain's menu has seen historic price hikes of more than 200% in some cases in the past decade.
該公司的5美元套餐包括McDouble芝士漢堡、小薯條、四塊雞塊和一杯小軟飲料。在過去的十年中，這家快餐連鎖店的菜單在某些情況下出現了歷史性的價格上漲超過200％。
McDonald's is set to announce its second-quarter earnings on July 29. The extended meal deal and other affordability measures are part of the company's efforts to maintain customer traffic amid economic pressures.
麥當勞定於7月29日公佈其第二季度業績。延長膳食協議和其他可負擔性措施是該公司在經濟壓力下維持客戶流量的努力的一部分。
In April, the company reported first-quarter FY24 sales growth of 4.6% year-on-year to $6.17 billion and an adjusted EPS of $2.70.
4月，該公司報告稱，24財年第一季度銷售額同比增長4.6％，達到61.7億美元，調整後的每股收益爲2.70美元。
McDonald's stock has lost more than 12% in the last 12 months. Investors can gain exposure to the stock via Consumer Discretionary Select Sector SPDR Fund (NYSE:XLY) and Vanguard Consumer Discretionary ETF (NYSE:VCR).
麥當勞的股票在過去12個月中下跌了12％以上。投資者可以通過非必需消費品精選板塊SPDR基金（紐約證券交易所代碼：XLY）和Vanguard非必需消費品ETF（紐約證券交易所代碼：VCR）獲得股票敞口。
Price Action: MCD shares are trading higher by 0.33% at $258.13 at last check Monday.
價格走勢：週一最後一次檢查時，MCD股價上漲0.33％，至258.13美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：此內容部分是在人工智能工具的幫助下製作的，並由Benzinga的編輯審閱和發佈。
Photo by nlinnlin on Shutterstock
照片由 nlinnlin 在 Shutterstock 上拍攝