Stocksy Welcomes New CEO Trace Cohen to Lead Visual Media Transformation
Stocksy Welcomes New CEO Trace Cohen to Lead Visual Media Transformation
Artist-owned cooperative realigns to offer evolved visual media partnerships to brands through stock visuals, custom curations and progressive representation.
藝術家擁有的合作社通過股份視覺媒體、定製策展和先進的表現形式提供進階的視覺媒體合作伙伴關係給品牌。
VICTORIA, BC, July 22, 2024 /PRNewswire/ - Stocksy – the artist-owned visual media cooperative specializing in culturally relevant and progressive imagery – today announced the hiring of Trace Cohen as their new CEO. Cohen joins with a 30-year tenured career in creative media and marketing for world-leading brands and agencies and brings a fresh service model, community design approach and technology strategy to the world of creative stock visuals.
2024年7月22日,加拿大維多利亞 – 藝術家擁有的股份視覺媒體合作社Stocksy宣佈聘任Trace Cohen爲新CEO。Cohen在創意媒體和營銷領域擁有30年的工作經驗,曾爲世界領先品牌和機構提供服務模式、社區設計方法和科技策略。
With a strong history of driving business growth for organizations through a brand-first lens, Cohen delivers proven success in community-building, artist support, and values-driven leadership to Stocksy's cooperative business model. Stocksy's highly curated stock visuals collection of over 2 million images and video, direct access to collaborative content sourced from 1,800 member-artists globally, and over 20 years combined staff curatorial experience provides the foundation for her transformed visual media partnership approach.
Cohen以品牌爲導向的鏡頭爲組織帶來業務增長的強大歷史,向Stocksy的合作社業務模式帶來了成功的社區建設、藝術家支持和價值驅動領導力。 Stocksy的高度策展的股份視覺媒體庫具有超過200萬個圖片和視頻,並直接訪問全球1,800名成員藝術家提供的協作內容,以及超過20年的工作經驗爲未來轉型的視覺媒體夥伴關係提供基礎。
"Creatives have never been so pressed as they are today to get the best and most culturally relevant visuals into their work", says Bruce Livingstone, Co-founder and Chair of the Board for Stocksy. "Trace brings an eye for creative brand building and the heart to lead our co-operative."
“今天創意工作者在獲取最佳和最具文化含義的素材方面面臨前所未有的壓力,”Stocksy的聯合創始人和董事會主席布魯斯·利文斯通說。“Trace有一雙機敏的眼睛,可以在創意品牌建設方面做到最好,也有領導我們合作社的熱誠。”
New focus on Visual Media Partnerships
媒體合作關係的新焦點
In a media landscape and technological era where authenticity is essential, digitally overwhelmed teams face established and emerging challenges. Marketers and creatives pursue ways to effectively scale their brand imagery with representative visual media - with limited time, budgets, and creative resources. Stocksy's new service model for visual media partnerships enables brands and agencies to work directly with Stocksy's professional curators and member artists to source visuals that resonate in a world where conscious visual storytelling is paramount. Images and video are curated from Stocksy's existing collection and/or sourced directly from our diverse class of 1,800 member artists worldwide.
在一個強調真實性的媒體環境和技術時代,數字團隊面臨着已經確立和新興的挑戰。市場營銷人員和創意人員需要有效地擴展他們的品牌形象,以代表有意義的視覺媒體,並且需要在有限的時間、預算和創作資源內完成這個任務。Stocksy關於視覺媒體合作伙伴關係的新服務模型使品牌和機構能夠直接與Stocksy的專業策展人員和會員藝術家合作,以在專注於有意識的視覺敘事的當下獲得共鳴的視覺呈現形式。圖像和視頻是從Stocksy現有的集合中進行策策並/或直接從我們全球範圍內1,800名成員藝術家的多樣化協作源獲取。
"Stocksy's curated collection isn't just about visuals; it's about storytelling. It's about sparking new ideas and representing the diverse perspectives of our global community," says Trace Cohen. "Supporting and collaborating with modern brands to create the authentic, insightful, and relevant content needed in today's market is our focus and design for tomorrow. Together, we're redefining what it means to create visual media in a world of conscious consumerism."
“Stocksy精心策劃的圖庫不只是呈現視覺效果;它更體現故事性。它還激發全球社區的新想法和代表多元化的視角,”Trace Cohen說。“支持並與現代品牌合作,以創造今天市場上所需的真實、精闢和相關內容,是我們的未來重點和設計。在一個身心平衡的社會中,我們正在共同重新定義創建視覺媒體的意義。”
About Trace Cohen
關於Trace Cohen
Trace is a seasoned brand-first leader within the digital space, pioneering paths for brands to convey their purpose in a constantly evolving market. Recognized for breakthrough strategy and creative work with brands such as Levi's, Cisco, T-Mobile, and eBay, she has been a driving force in digital community, social media, mobile tech, and AI.
Trace是數字領域內經驗豐富的品牌優先領導者,爲品牌在不斷變化的市場中表達其目的的道路開闢了先河。她在Levi's,思科,eBayMobile等品牌的突破性策略和創意方面得到了認可,她是數字社交媒體、移動技術和人工智能方面的推動者。
Notable past roles include: leading social media strategy at Razorfish; serving as SVP Strategy at Publicis; heading Global Digital Marketing for BlackBerry; and the CEO role of 214, a Soho-based brand design studio. She has served as a board member to Phluid Project, a non-binary fashion brand grounded in community and activism, and Defy Ventures, a non-profit providing entrepreneurial training for incarcerated populations to prepare them for post-release work.
過往着名的經歷包括:在Razorfish領導社交媒體策略;擔任Publicis高級副總裁戰略職位;領導BlackBerry的全球數字營銷;以及擔任Soho品牌設計工作室214的首席執行官。她曾擔任Phluid Project和Defy Ventures的董事會成員,前者是一個團結社區和行動主義的非二元時尚品牌,後者是一個爲服刑人員提供創業培訓,以爲他們編制發佈後的工作提供準備的非營利機構。
About Stocksy
關於Stocksy
Stocksy is an artist-owned stock media agency specializing in relevant and progressive visuals. We are a cooperative of creatives and curators committed to leveling up industry standards through an inspired collection, fair pay for artists, and a platform that elevates creative work. More than a content provider, we're a visual media partner, with decades of combined expertise. We integrate with creative teams to help turn great ideas into standout projects. Find out more at Stocksy.com.
Stocksy是一個以重要和前衛視覺爲特色的藝術家擁有的股份媒體代理。我們是由創意和策展人員組成的合作社,致力於通過啓發性的圖庫、爲藝術家提供公平報酬的方式以及提升創意作品的平台,提高行業標準。我們不僅是內容提供商,更是視覺媒體夥伴,擁有數十年的綜合經驗。我們與創意團隊合作,幫助他們將卓越的想法轉換爲傑出的項目。訪問Stocksy.com以了解更多信息。
SOURCE Stocksy United
資源:Stocksy United