Nio Unveils New Mission and Vision to Cope With Changing Market Environment
Nio Unveils New Mission and Vision to Cope With Changing Market Environment
The upgrade establishes a basic framework for addressing market competition, multi-brand operations, and globalization, William Li said.
李斌表示，此次升級爲應對市場競爭、多品牌運營和全球化建立了基本框架。
Nio (NYSE: NIO) has upgraded its mission and vision to adapt to the changing market environment as well as its own current situation.
蔚來汽車（NYSE:紐交所）爲適應不斷變化的市場環境和自身現狀升級了其使命和願景。
The electric vehicle (EV) maker's founder, chairman, and CEO William Li unveiled value system 3.0 in an all-hands meeting on July 19, updating the company's mission and vision, according to a Sina Tech report today.
根據新浪科技今日的報道，這家新能源汽車（EV）製造商的創始人、董事長兼CEO李斌在7月19日的全員大會上發佈了價值體系3.0，更新了公司的使命和願景。
Nio's updated mission and vision are:
蔚來汽車的更新使命和願景是：
Mission: Blue Sky Coming
Vision: To Build a User Enterprise where Innovative Technology Meets Experience Excellence
使命：藍天來臨
願景：構建一個創新科技與卓越體驗相結合的用戶企業
For comparison, here's Nio's previous mission as mentioned in its prospectus:
供參考，以下是蔚來汽車招股告Prospectus中提到的先前使命：
Our mission is to shape a joyful lifestyle by offering premium smart electric vehicles and being the best user enterprise.
我們的使命是通過提供高端智能電動汽車和成爲最好的用戶企業來塑造愉悅的生活方式。
Nio established its mission to "create a joyful lifestyle" in 2015, and has been serving car owners with a "product + service + community" model ever since.
蔚來汽車於2015年確定了“創造愉快的生活方式”的使命，並一直採用“產品+服務+社區”模式爲車主提供服務。
With today's changing environment, those original words no longer fully reflect the company's mission, Li said, adding that with its multi-brand, globalized operations, Nio needs a new shared mission, vision, drivers and values.
隨着當今環境的改變，這些先前的話語已經不能完全反映公司的使命，李斌表示，隨着蔚來汽車多品牌、全球化運營的發展，公司需要一種新的共同使命、願景、驅動力和價值觀。
Outsiders perceive Nio mainly in terms of innovations in services, community, etc., but tend to overlook the company's efforts in technological innovation, Li said.
外界主要將蔚來汽車視爲服務、社區等方面的創新，但往往忽視了公司在技術創新方面的努力，李斌表示。
"In fact it's also becoming clearer to us that Nio is a technology innovation driven company that delivers great products, services and communities. So this is more clearly reflected in the new value system," Li said.
“事實上，我們也越來越清楚，蔚來汽車是一家以技術創新爲驅動力的公司，致力於提供出色的產品、服務和社區。因此，這更加清晰地反映在新的價值體系中，”李斌表示。
Under the new mission and vision, Nio has come up with five enablers:
在新的使命和願景下，蔚來汽車提出了五個促進因素：
Put User Interest First
Experiences Beyond Expectations
Continuous Innovation
System Efficiency
Deiven by Design
以用戶利益爲先
超越預期的體驗
持續創新
系統效率
設計驅動
Each of the five enablers is actionable, said Li. "All work must create value for users from the perspective of their interests, and behavior that harms their interests will not be tolerated," he said.
李斌表示，這五個促進因素都是可執行的。他說：“所有的工作都必須從用戶的利益角度創造價值，行爲損害他們利益的，不會被容忍。”
In addition, he mentioned four values:
此外，他提到了四個價值觀：
Honestly
Care
Vision
Action
老實說
護理
願景
行動
This value system upgrade has constructed a basic framework for the competition in the market, multi-brand operation, and globalization layout that has come and is about to come, said Li.
李先生說：“這一價值體系升級爲市場競爭、多品牌經營和全球化佈局構建了基礎框架。
"We believe that such a system can make us a better company and can make us a more successful company", he said.
他說：“我們相信，這樣的系統可以讓我們成爲一家更好的公司，也可以讓我們成爲一家更成功的公司。”
Nio to hold Nio IN 2024 tech day event on Jul 27 in Shanghai
Nio將於7月27日在上海舉辦Nio IN 2024技術日活動。