Amazon Shares Are Trading Higher: What You Need To Know
Amazon Shares Are Trading Higher: What You Need To Know
Shares of Amazon.com Inc. (NASDAQ:AMZN) are on watch Tuesday amidst reports of significant changes in its Echo devices business strategy and broader company initiatives.
在更改Echo設備業務策略和更廣泛的公司計劃的報告中,亞馬遜公司股票(NASDAQ:AMZN)的表現受到關注。
Amazon's Echo devices, featuring the Alexa voice assistant, have not met financial expectations, leading to billions in losses. According to a Wall Street Journal report, Amazon's strategy of selling Echo devices at low prices to drive sales on its e-commerce platform has resulted in over $25 billion in losses from 2017 to 2021. Customers primarily used Echo devices for free applications, such as setting alarms and checking the weather, rather than engaging in more profitable activities.
亞馬遜的Echo設備配備了語音助手Alexa,但並未達到財務預期,導致數十億美元的虧損。據華爾街日報報道,亞馬遜以較低的價格銷售Echo設備以促進其電子商務平台的銷售策略,2017年至2021年造成的虧損超過250億美元。顧客主要使用Echo設備進行免費應用,例如設置鬧鐘和查看天氣,而非進行更有利可圖的活動。
In response, Amazon's CEO Andy Jassy is rethinking the business model and plans to introduce a paid tier for Alexa, aiming to turn around the losses. This change comes amidst skepticism from some engineers working on the project.
爲應對這種虧損,亞馬遜的首席執行官安迪·賈西正重新考慮商業模式,並計劃推出可訂閱付費版Alexa,旨在扭轉虧損。在這個正在進行的項目中,一些工程師持懷疑態度。
Despite these losses, an Amazon spokesperson highlighted the success of other ventures within the devices division, stating, "Hundreds of millions of Amazon devices are used by customers around the world and to us, there is no greater measure of success."
儘管存在這些虧損,亞馬遜的一位發言人強調了設備部門內其他企業的成功,並稱:“數億個亞馬遜設備由全球客戶使用,對我們來說,沒有比這更有價值的成功衡量標準。”
What Else: Alongside this strategy shift, Amazon is integrating conversational generative AI into Alexa. The internal project, "Banyan," aims to introduce a premium version of Alexa with a subscription model, potentially costing around $5 monthly. This move is designed to better compete with new generative AI-powered chatbots from companies like Google and OpenAI.
此外,在這一策略轉變的同時,亞馬遜正在將會話式生成人工智能納入到Alexa中。這個內部項目名爲“榕樹”,旨在推出高級版本的Alexa,並採用訂閱模式,潛在每月費用爲5美元左右。此舉旨在與谷歌和OpenAI等公司的新生成的人工智能驅動的聊天機器人展開更好的競爭。
Additionally, Amazon's book business has experienced a resurgence, generating $16.9 billion in gross merchandise sales in the first ten months of 2022, showcasing varied performance across different sectors of the company.
此外,亞馬遜的圖書業務經歷了復甦,在2022年前十個月中實現了169億美元的毛收入,展示了公司不同部門之間的不同表現。
Analyst Commentary: Analysts at JMP view Amazon's 2024 Prime Day favorably and expect the event to drive durability in e-commerce sales and potentially improve margins through increased volume and fulfillment network utilization. JMP maintained a Market Outperform rating on Amazon with a $225 price target. Moreover, Morgan Stanley's Research Analyst Brian Nowak remains optimistic about Amazon, citing AWS growth and the potential for improved North America profits. Nowak aligns with street estimates on total revenue for third-quarter and has set a new price target of $240, indicating a 30% upside.
分析師評論:JMP分析師認爲,2024年的Prime Day將有利於亞馬遜的業務增長,並有望通過增加銷售量和履行網絡利用率來改善利潤率。JMP維持對亞馬遜的市場表現評級並設定225美元的價格目標。此外,摩根士丹利的研究分析師布萊恩·諾瓦克對亞馬遜持樂觀態度,稱讚亞馬遜的AWS業務增長及其對北美利潤的潛力。諾瓦克認同第三季度總營業收入街頭預期,並設立了240美元的新價格目標,標誌着30%的上漲。
AMZN Price Action: Amazon shares were trading 2.35% higher at $186.84 according to Benzinga Pro.
AMZN的股票價格變動:根據Benzinga Pro的數據,亞馬遜的股價在$186.84左右。
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Image Via Shutterstock.
圖片來自Shutterstock。