Taboola Introduces Taboola For Audience; Publishers See Over 10% Traffic Growth
Taboola Introduces Taboola For Audience; Publishers See Over 10% Traffic Growth
Taboola (NASDAQ:TBLA), a global leader in powering recommendations for the open web, today announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.
Taboola（納斯達克：TBLA）是推薦系統的全球領導者，今天宣佈推出 Taboola for Audience，這是一種新的基於人工智能技術的功能，可幫助發佈者驅動大量流量，這比以往任何時候都更爲關鍵。
Taboola for Audience allows publishers to future-proof their audience development goals and navigate substantial changes affecting their referral traffic from search and social media. In 2024 alone, publishers have contended with changes to search engine and social media traffic, as well as ongoing uncertainty around the impact of Generative AI advancements.
Taboola for Audience 讓發佈者未來的受衆開發目標更具預見性，並應對影響其搜索引擎和社交媒體推薦流量的重大變化。光在2024年，發佈者們就不得不應對搜索引擎和社交媒體推薦流量的變化，以及有關生成式人工智能進步影響的持續不確定性。
Publishers are making use of Taboola for Audience capabilities and with it, Taboola has driven nearly 10 percent more traffic to select publisher sites. making it a top referral source after social media and search. Among select publishers, Taboola for Audience is the single largest traffic referral source after social media and search as well.
發佈者正在利用 Taboola for Audience 的功能，Taboola已經將近10%的流量引導至選擇的發佈者網站，成爲社交媒體和搜索之後最重要的轉化來源之一。在選擇的發佈者中，Taboola for Audience 是僅次於社交媒體和搜索的最大流量轉化來源。