Toronto, ON - July 24, 2024 – Loblaw Companies Limited, Canada's leading grocery retailer, has rolled out a new Fresh Promise to Loblaws, Independent, valu-mart, and Zehrs locations. The program promises that if customers are not satisfied with produce purchased in store, it will be replaced and refunded, within seven days, no questions asked.

"We want customers to walk out of our stores every day feeling like they got the right value for them, and our stores across the province have doubled down on this commitment, with some exciting new programs," said Frank Gambioli, President, Loblaw Super Market division. "We know how much freshness and quality plays into value, and the Fresh Promise means that Canadians shopping in Loblaw grocery stores can be confident in the produce they are buying. Because if it's not fresh, it's free*."

Aimed at delivering unparalleled quality and value, the Fresh Promise means that customers can trust all produce at Loblaw grocery stores across Canada has been selected and handled with meticulous care to maintain optimal freshness from farm to store shelf. Once on shelf, store teams are committed to routinely checking stock throughout the course of the day to ensure it stays fresh for customers.

The Fresh Promise applies to any fresh produce item purchased at Loblaws, Independent, valu-mart, and Zehrs locations, both in store and online.

* Applicable to eligible fresh produce items purchased in-store or online at Loblaw grocery stores. If you are not completely satisfied with your eligible fresh produce item, we will replace it with an identical item, or in our discretion, a comparable item and provide you with a refund of the purchase price upon presentation of the item and your original receipt of purchase at the Loblaw store where purchase originated. The promise cannot be combined with any other offer. We reserve the right to cancel or change the terms of this guarantee at any time without notice.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, as well as its largest retailer and private sector employer. With over 1 billion transactions each year in its unmatched network of 2,500 stores and national e-commerce options, Loblaw brings food, pharmacy, beauty, apparel and financial services to customers through many of Canada's favourite and most-trusted brands: President's Choice, No Name, Loblaws, Shoppers Drug Mart, No Frills, Real Canadian Superstore, T&T, Joe Fresh, PC Express and PC Financial. The Company's loyalty program, PC Optimum, has more than 16 million active members and is one of Canada's largest and best-loved reward programs.

Loblaw's purpose is to help Canadians live life well. It makes good food affordable, health, beauty and wellness accessible, saving for the future possible, and essential style achievable.