Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google is enhancing its Google Play Store on Android with a suite of new features aimed at enriching the user experience.

Collections: A New Way To Organize App Content

One of the standout features is the new "Collections" section. Unlike previous app discovery methods, Collections focus on content within apps already installed on users' devices.

This feature organizes content into categories such as shop, watch, and listen. It includes a "continue watching" row for streaming services and highlights recent deals from various retailers. Google's blog notes: "With your app content in one place, it's easier to pick up right where you left off."

Enhanced Gaming Features And Play Games for PC

Gaming also receives notable attention with the introduction of versatile new functionalities. Users can now apply interest filters to refine game suggestions, enhancing personalized recommendations.

Additionally, Play Games on PC, which entered beta in 2022, now supports multitasking across multiple game windows. This improvement allows users to play multiple games simultaneously, such as juggling between Clash of Clans and other titles.

Expanded Rewards And Prizes

Google is also revamping its Play Points reward program by introducing "super weekly prizes."

These rewards, available to gold, platinum, and diamond members, now include high-end Pixel devices and Razer gaming products, with prizes rotating on a weekly basis.

Curated Comics Section In Japan

In Japan, Google is launching a dedicated comics section within the Play store. This new space will offer a range of comics-related content, including free first chapter previews, live events, trailers, editor picks, and fan reviews.

Greater Personalization Control

The update also introduces enhanced personalization controls. Users can now exclude certain apps from influencing Google Play's recommendation algorithms by navigating to the "Personalization in Play" section.

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