Amazon Stock Jumps As NBA Signs Prime Video Broadcasting Deal: What You Need To Know
Amazon Stock Jumps As NBA Signs Prime Video Broadcasting Deal: What You Need To Know
Amazon.com Inc (NASDAQ:AMZN) shares are rising in Wednesday's after-hours session after the National Basketball Association (NBA) announced a deal in which Prime Video will telecast NBA games over the next decade.
亞馬遜公司（納斯達克股票代碼：AMZN）股價在週三盤後交易中上漲，此前美國國家籃球協會（NBA）宣佈了一項協議，根據該協議，Prime Video將在未來十年內直播NBA比賽。
What Happened: The NBA announced a renewal of its partnership with Walt Disney Co (NYSE:DIS), as well as new agreements with NBCUniversal and Amazon under which ABC/ESPN, NBC/Peacock and Prime Video will telecast NBA games beginning with the 2025-26 season. The deal is set to remain in place through the 2035-36 season.
發生了什麼：NBA宣佈續訂與沃爾特·迪斯尼公司（紐約證券交易所代碼：DIS）的合作伙伴關係，並與NBCUniversal和亞馬遜簽訂了新協議，根據該協議，ABC/ESPN、NBC/Peacock和Prime Video將從2025-26賽季開始直播NBA比賽。該協議將持續到2035-36賽季。
"Our new global media agreements with Disney, NBCUniversal and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world," said NBA Commissioner Adam Silver.
NBA專員亞當·西爾弗說：“我們與迪士尼、NBCUniversal和亞馬遜簽訂的新全球媒體協議將最大限度地擴大NBA比賽對美國和世界各地球迷的影響力和可及性。”
"These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade."
“這些合作伙伴將在廣泛的平台上發佈我們的內容，並在未來十年內幫助改變粉絲體驗。”
Under the new deal, Amazon will distribute 66 NBA regular-season games on Prime Video each season. In addition, Prime Video is now set to stream the Championship Game of the Emirates NBA Cup.
根據新協議，亞馬遜每個賽季將在Prime Video上分發66場NBA常規賽比賽。此外，Prime Video現在準備直播阿聯酋航空NBA杯的冠軍賽。
Amazon's Prime Video will also distribute all six NBA Play-In Tournament games and stream approximately one-third of the first and second rounds of the playoffs each year. Prime Video will also stream one of the two Conference Finals series in six of the 11 years on a rotating basis with NBCUniversal.
亞馬遜的Prime Video還將分發所有六場NBA附加錦標賽比賽，並直播季後賽第一輪和第二輪的約三分之一。Prime Video還將在11年中的六年中輪流與NBCUniversal一起直播兩個總決賽系列賽中的一個。
Amazon plans to distribute NBA games globally as part of Prime Video and offer an expanded package of games in select territories. The expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year and the NBA Finals in six of the 11 years.
亞馬遜計劃作爲Prime Video的一部分在全球分發NBA遊戲，並在特定地區提供更多的遊戲套餐。擴展後的套餐包括每年至少增加20場黃金時段常規賽，每年的總決賽系列賽以及11年中有6年的NBA總決賽。
The NBA also announced that Amazon's Prime Video will become a strategic partner of the NBA, making it the third-party global destination of NBA League Pass.
NBA還宣佈，亞馬遜的Prime Video將成爲NBA的戰略合作伙伴，使其成爲NBA聯賽通行證的第三方全球目的地。
AMZN Price Action: Amazon shares were up 0.42% after hours at $181.59 at the time of publication Wednesday, according to Benzinga Pro.
亞馬遜價格走勢：根據Benzinga Pro的數據，截至週三發佈時，亞馬遜股價盤後上漲0.42％，至181.59美元。
Photo: Shaheerrr from Shutterstock.
照片：來自 Shutterstock 的 Shaheerrr。