Hikvision Digital Technology: Innovative LED Display Solutions Transform Experience and Boost Opportunities for Sports Stadiums
Hikvision Digital Technology: Innovative LED Display Solutions Transform Experience and Boost Opportunities for Sports Stadiums
HANGZHOU, China, July 25, 2024 /PRNewswire/ -- As modern sports venues evolve to become multifunctional, personalized, and tech-savvy, the expectations for a better fan experience are skyrocketing. Today's stadiums are no longer just places to watch a game—they're dynamic hubs for entertainment and community engagement. In this context, technology can play a crucial role by providing convenient, immersive, and tailored solutions. For instance, high-quality LED displays deliver crystal-clear visuals and dynamic content that keep fans engaged. However, there are still several challenges that need to be addressed first.
隨着現代體育場館向多功能、個性化和科技化的轉變,對更好的粉絲體驗的期望正在飆升。今天的體育場館不再僅是觀看比賽的場所,而是娛樂和社區參與的動態中心。在這種情況下,技術可以通過提供方便、沉浸式和量身定製的解決方案發揮至關重要的作用。例如,高品質LED顯示屏提供清晰的視覺效果和動態內容,讓粉絲保持投入。但還有一些需要解決的挑戰。
Display challenges for operations and fan experience in sports entertainment
運營和體育娛樂中的顯示挑戰
One of the biggest issues here is making sure everyone can see clearly. Old displays often don't give the clear, high-quality pictures fans need to fully enjoy the game, especially from far away seats. This not only takes away from the overall experience but also makes it harder for fans to stay engaged.
最大的問題之一是確保每個人都能清晰地看到。舊的顯示屏往往不能爲粉絲提供他們需要的清晰、高質量的圖片,尤其是遠離座位的觀衆。這不僅會削弱整體體驗,也會讓粉絲難以保持投入。
Another big hurdle is relying on static content for ads and information. Traditional advertising boards can't show dynamic content that captures fan attention effectively. Fixed-format scoreboards and side boards add to the problem because they can't adjust to different event needs, further limiting the venue's ability to provide a tailored experience. All of this reduces potential ad revenue and fails to create an engaging environment for spectators.
另一個大障礙是依靠靜態的廣告和信息。傳統的廣告牌不能顯示有效吸引粉絲關注的動態內容。固定格式的記分牌和側板加劇了這個問題,因爲它們不能適應不同的活動需求,進一步限制了場館提供定製體驗的能力。所有這些都會減少潛在的廣告收入,未能爲觀衆創造有吸引力的環境。
Complex maintenance can also cause headaches for the operations team. Keeping traditional display facilities running and updated often takes a lot of time and money, pulling resources away from other important areas.
複雜的維護也會給運營團隊帶來麻煩。保持傳統的顯示設施運行和更新通常需要大量的時間和金錢,從而分散了其他重要領域的資源。
Embracing Innovative LED display trends in modern sports stadiums
在現代體育場館中擁抱創新的LED顯示屏趨勢
To overcome these challenges mentioned above, sports stadiums need to invest in modern technologies. Transitioning to the rapidly growing LED display technology and innovative solutions seems to be a great choice.
爲了克服上述挑戰,體育場館需要投資現代技術。轉向快速增長的LED顯示屏技術和創新解決方案似乎是個不錯的選擇。
As noted in the latest report by Coherent Market Insights, large screen displays with higher resolutions like 4K and 8K are gaining adoption in various commercial settings like retail stores, sports arenas, and corporate offices for better visual experiences. Dataintelo's analysis indicated that businesses are increasingly leveraging large-scale LED displays for outdoor advertising, with their vibrant colors and dynamic content capabilities, to capture consumer attention and enhance brand visibility.
正如Coherent Market Insights最新報告所指出的,像0.4萬和0.8萬這樣更高分辨率的大屏幕顯示器在零售商店、體育場館和公司辦公室等各種商業場所中得到採用,以獲得更好的視覺體驗。 Dataintelo的分析表明,企業越來越多地利用大規模LED顯示屏進行戶外廣告,其充滿活力的顏色和動態內容的功能能夠吸引消費者關注,增強品牌可見度。
According to Verified Market Research, the LED stadium screens market size is projected to reach USD 2.72 Billion by 2030, growing at a CAGR of 5.64% from 2024 to 2030 globally. The advanced displays address visibility issues, provide versatile and customizable display options, and elevate operational efficiency and revenue in the evolving landscape of sports entertainment.
根據Verified Market Research的數據,到2030年,全球LED體育場館屏幕市場規模預計將達到2.72億美元,從2024年到2030年將以5.64%的年複合增長率增長。這種先進的屏幕解決了能見度問題,提供了多樣化和可定製的顯示選項,並在不斷髮展的體育娛樂環境中提高了運營效率和收入。
- Innovative display for versatile content
- 多功能的創新顯示屏
Modern sports venues are improving the fan experience with large LED displays. These high-quality screens provide clear visuals and engaging content, ensuring every fan has a great view, whether they are courtside or in the upper tiers. Instant replays, live stats, and dynamic graphics make the game more exciting. These displays can also show player interviews, promotional videos, and directions, making them useful for concerts and corporate events, too.
現代體育場館正在通過大型LED顯示屏提高粉絲體驗。這些高質量的屏幕提供清晰的視覺效果和引人入勝的內容,確保每個粉絲都有一個很好的視圖,無論他們是坐在場邊還是上層。即時重播、實時統計和動態圖形使比賽更加精彩。這些顯示屏還可以播放選手採訪、推廣視頻和指引,使它們對音樂會和企業活動也很有用。
- Increased advertising opportunities
- 增加廣告機會
LED displays offer great advertising opportunities. Eye-catching scoreboards, perimeter displays, and video walls attract top sponsors, providing valuable advertising space. Interactive LED systems engage fans with light shows and games during breaks, increasing the value of ad spots. Virtual and augmented reality add another layer of engagement, offering fans unique views and extra information through their smart devices. This increased interaction translates to higher ad revenue.
LED顯示屏提供了巨大的廣告機會。引人注目的記分牌、周邊顯示和視頻牆吸引了頂級贊助商,提供了有價值的廣告空間。交互式LED系統通過光秀和遊戲吸引粉絲在休息期間參與,增加廣告位的價值。虛擬和增強現實增加了另一層參與度,通過智能設備爲粉絲提供獨特的視角和額外信息。這種增加的互動轉化爲更高的廣告收入。
- Effortless maintenance
- 簡便的維護
LED displays in stadiums often require high maintenance convenience to avoid impacting other facilities and event schedules. Advanced LED design can overcome structural challenges while providing stable, high-quality display performance, ensuring safety and ease of installation and maintenance. It usually supports both front and rear maintenance, making the displays operate at optimal performance with minimal effort.
運動場館中的LED顯示屏通常需要高維護便利性,以避免影響其他設施和活動計劃。先進的LED設計可以克服結構上的挑戰,同時提供穩定、高質量的顯示性能,確保安全易於安裝和維護。它通常支持前後維護,使顯示器以最小的努力運行在最佳狀態。
- Enhanced aesthetic appeal
- 增強美學吸引力
LED displays also enhance the aesthetic appeal of sports venues, contributing to their modern and sleek architectural identity. The integration of LED technology into sports is not just about offering a clearer view of the game; it's about crafting a visually impressive and emotionally engaging atmosphere that captivates the audience.
LED顯示屏還增強了體育場館的美學吸引力,爲其現代和簡潔的建築特色做出了貢獻。將LED技術融入體育不僅僅是爲了提供比賽的更清晰視野;而是要打造一個視覺上令人印象深刻、情感上引人入勝的氛圍,從而吸引觀衆。
Magic LED Cube: Enhancing experience and boosting revenue at OlympiaWorld Innsbruck
Magic LED Cube:在奧林匹亞因斯布魯克增強體驗和提升收入
These trends have successfully addressed the challenges faced by sports venues, exemplified by innovations at OlympiaWorld Innsbruck, which boasts a rich legacy as the esteemed host of multiple Winter Olympics. Its hockey stadium was facing a challenge with its outdated scoreboard and struggling to keep pace with modern sports entertainment standards. This affected fans' ability to fully engage in the thrilling action on the ice.
這些趨勢已經成功地應對了體育場館面臨的挑戰,特別是在奧林匹亞因斯布魯克,其創新得到了體現,擁有着多屆冬季奧林匹克運動會的優良歷史傳統。其曾面臨過一個挑戰,即其老舊的記分牌不能滿足現代體育娛樂標準的需求。這影響了球迷在冰上進行充分刺激性行動的能力。
In response, OlympiaWorld Innsbruck has significantly enhanced its stadium with a 96 m2 octagonal LED display cube powered by Hikvision's P3.9 Outdoor Fixed LED technology. The display cube features cabinets that support 45° bevel cut angles, enabling customized angle splicing to create the unique octagonal shape.
爲了應對這一挑戰,奧林匹亞因斯布魯克大幅提升了其體育場館,採用海康威視的P3.9戶外固定LED技術,增加了一個96平方米的八角形LED顯示屏立方體。該顯示屏立方體配備支持45度斜角切割的櫃體,可以進行定製角度接縫,以創建獨特的八角形。
The innovative design not only improves the stadium's visual appeal but also attracts more sports enthusiasts. The 20 m2 sides and 4 m2 edges of the cube provide a seamless visual experience for live streaming, replays, and scoreboard functionalities. High-resolution, dynamic LED displays ensure clear visibility and versatile content delivery, optimizing view experience, fan engagement, and also event management.
創新的設計不僅提高了體育館的視覺吸引力,還吸引了更多的體育愛好者。該立方體的20平方米的側邊和4平方米的邊緣爲直播概念、重播和記分牌功能提供了無縫的視覺體驗。高分辨率、動態LED顯示屏確保清晰可見和多樣化內容傳遞,優化觀看體驗、球迷參與度,同時也優化了事件管理。
The 4 m2 edge displays are strategically positioned to showcase sponsor advertisements, maximizing exposure and opening new advertising avenues, thereby boosting revenue for OlympiaWorld. Additionally, these displays are easy to maintain from both front and rear, ensuring stable operations and minimized costs.
4平方米的邊緣顯示屏被巧妙地放置在展示贊助商廣告的戰略位置上,增加了曝光率並開啓了新的廣告渠道,從而提高了奧林匹亞因斯布魯克的營業收入。此外,這些顯示屏可以從前面和後面輕鬆維護,確保穩定運行和降低成本。
OlympiaWorld Innsbruck's integration of Hikvision's LED technology highlights its commitment to innovation and excellence in sports entertainment. This transformation enhances the fan experience and serves as a model for other sports venues. By embracing modern LED display solutions, stadiums can stay competitive, ensuring every spectator enjoys an immersive and captivating experience.
奧林匹亞因斯布魯克整合海康威視的LED技術突顯了其在體育娛樂方面的創新和卓越承諾。這種變革提高了球迷的體驗,併爲其他體育場館樹立了榜樣。通過擁抱現代化的LED顯示解決方案,體育場館可以保持競爭力,確保每個觀衆都能享受沉浸式和引人入勝的體驗。
Find out more
了解更多
To find out how Hikvision solutions help OlympiaWorld Innsbruck elevate fan engagement and advertising opportunities, please read the case study here. If you have similar needs or interests, please check out its latest outdoor LED displays.
如何海康威視的解決方案幫助奧林匹亞因斯布魯克提高球迷參與度和廣告機會,請在此處閱讀案例研究。如果您有類似的需求或興趣,請查看其最新的戶外LED顯示屏。
SOURCE Hikvision Digital Technology
來源:海康威視數字技術