Li Auto Unveils Scaled-back Car Purchase Incentives
Li Auto Unveils Scaled-back Car Purchase Incentives
Li Auto's move comes as the price war in China's auto industry eases, after some luxury brands have rolled back steep discounts.
隨着中國汽車行業的價格戰緩和，理想汽車採取了行動，此前一些豪華品牌已經撤回了大幅優惠。
Li Auto (NASDAQ: LI) has announced scaled-back purchase entitlements, amid the easing price war in the Chinese auto market.
理想汽車（納斯達克：LI）宣佈減少購車權益，因爲中國汽車市場的價格戰正在緩解。
Customers who buy Li Auto's L-series models between July 24-31 can get a limited-time offer worth up to RMB 12,300 ($1,700), the company said today on Weibo.
公司今天在微博上表示，在7月24日至31日之間購買理想汽車L系列車型，可獲得高達人民幣12300元（約合1700美元）的限時優惠。
Li Auto's current models include the L-series extended-range electric vehicles (EREVs) -- Li L6, Li L7, Li L8, Li L9 -- as well as the all-electric Li Mega MPV (multi-purpose vehicle).
目前理想汽車的車型包括L系列增程式電動汽車（EREVs）——理想L6、理想L7、理想L8、理想L9，以及全電動理想Mega MPV（多功能車輛）。
In its July 2 announcement of purchase incentives valid until July 15, the L series and the Li Mega were offered incentives of up to RMB 17,000.
7月2日公佈的購車補貼將在7月15日之前有效，當時L系列和理想Mega均可獲得高達人民幣17000元的補貼。
The latest offer announced today means that Li Auto has stopped offering official discounts on the Li Mega while scaling back the amount for the L series.
今天宣佈的最新優惠意味着，理想汽車已經停止對理想Mega的官方優惠，並削減了L系列的優惠金額。
Specifically, the latest purchase offer announced by Li Auto today retains the RMB 10,000 worth of purchase rights and 0 percent down payment financial incentives previously offered.
特別地，理想汽車今天宣佈的最新購車優惠保留了之前提供的價值人民幣10000元的購車權益和0%的首付款金融激勵。
The company has reduced the exclusive gift package from the previous maximum of RMB 7,196 to RMB 2,399.
公司將專屬禮包從之前最高的人民幣7196元減少到了人民幣2399元。
Li Auto's move comes at a time when the price war in China's auto industry is easing, after a number of luxury brands have scaled back significant discounts.
理想汽車的此舉正值中國汽車行業的價格戰正在緩和，此前一些豪華品牌已經撤回了大幅優惠。
BMW pulled out of the price war in China's auto market by increasing the price of its entire model range by at least RMB 30,000, the Securities Times said in a July 16 report.
《證券時報》7月16日的一篇報道稱，寶馬通過將其整個車型系列的售價至少提高30,000元退出了中國汽車市場的價格戰。
On July 17, local auto media outlet Auto Home reported that Nio (NYSE: NIO) would scale back its discounts on some models on July 22, with the discounts on both the ET5 and ET5 Touring reduced by RMB 3,000, and the discounts on the ES6 and EC6 reduced by RMB 5,000.
7月17日，中國本土汽車媒體機構“汽車之家”報道稱，蔚來將於7月22日削減一些車型的優惠，ET5和ET5 Touring的優惠將降低3,000元，ES6和EC6的優惠將降低5,000元。
As of now, Nio has not denied the report, but has also not publicly announced the reduced offers on its social media channels.
目前，蔚來尚未否認該報道，但也尚未公開宣佈其在社交媒體上縮減優惠的消息。
Li Auto delivered 47,774 vehicles in June, up 46.66 percent year-on-year and up 36.42 percent from May, according to data released on July 1.
根據7月1日公佈的數據，Li Auto在6月交付了47,774輛車，同比增長46.66%，環比增長36.42%。
In the second quarter, Li Auto delivered 108,581 vehicles, up 25.48 percent year-on-year and up 35.05 percent from the first quarter.
第二季度，理想汽車交付了108,581輛車，同比增長25.48%，環比增長35.05%。
So far this month, 30,200 Li Auto vehicles have been registered for insurance in China, according to CnEVPost's calculations based on its previously published weekly figures.
根據CnEVPost根據其之前公佈的每週數字計算，本月迄今爲止，理想汽車在中國的保險業務中已註冊了30,200輛汽車。
($1 = RMB 7.2389)
（1美元=7.2389人民幣）
China Jul EV sales preview: Deutsche Bank expects Nio at 21,000 units, Xpeng 10,000, BYD 300,000
德意志銀行預計，7月蔚來的銷量將達到21,000輛，小鵬汽車將達到10,000輛，比亞迪將達到300,000輛。