Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test
Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test
Cookieless Activation Achieved through the Viant DSP
通過 Viant DSP 實現無餅乾激活
Viant Technology Inc. (NASDAQ:DSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world's largest global communications networks, powered by data from PurpleLab, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US. The test, conducted for a major US-based pharmaceutical advertiser, achieved 100% scale and a 93% unique reach across premium publishers when utilizing the Viant Household ID to target consumers instead of traditional cookies.
領先的廣告技術公司Viant Technology Inc.（納斯達克股票代碼：DSP）今天宣佈，成功執行了與全球最大的全球通信網絡之一哈瓦斯媒體網絡合作進行的無餅乾廣告測試，該測試由擁有美國最大的醫療和藥品索賠數據庫之一的醫療分析公司PurpleLab的數據提供支持。該測試是針對一家總部位於美國的主要藥品廣告商進行的，使用Viant Housealy ID而不是傳統的餅乾來定位消費者，在優質出版商中實現了100％的規模和93％的獨特覆蓋面。