L'ORÉAL PARIS' NEW HAIR COLOR INNOVATION, COLORSONIC, NOW EXCLUSIVELY AVAILABLE AT TARGET
L'ORÉAL PARIS' NEW HAIR COLOR INNOVATION, COLORSONIC, NOW EXCLUSIVELY AVAILABLE AT TARGET
NEW YORK, July 25, 2024 /PRNewswire/ -- L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target stores nationwide. Developed and incubated by L'Oreal for ten years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths, and textures, it makes hair coloring easier by automatically mixing dye and developer in a perfect 1:1 ratio with the press of the button.
L'Oreal Paris是永久染髮領域的先驅者，今天自豪地宣佈其屢獲殊榮的新款染髮設備Colorsonic在Target.com和全美Target門店獨家上市。由L'Oreal公司開發和孵化了十年的Colorsonic，是首款家用染髮設備，擁有29個專利。它適用於所有髮質、長度和質地的頭髮，通過按下按鈕自動以完美的1:1比例混合染料和氧化劑，使染髮變得更加輕鬆。
Target is known for its wide range of product offerings that draw consumers to spend time exploring in-store. The retailer has been adding even more diverse, innovative, sustainable and affordable brands to discover, making Colorsonic a seamless fit into the retailers' current innovation strategy.
Target以其廣泛的產品選擇而聞名，吸引消費者在店內花費時間進行探索。該零售商一直在增加更多不同、創新、可持續和經濟實惠的品牌，使Colorsonic與其當前的創新戰略完美結合。
This synergy makes Target the perfect partner for L'Oréal Paris on the roll out of this next generation of hair color. The introduction of Colorsonic brings tech to an arena that has seen little disruption over the past 115 years, making it fitting that L'Oréal Paris, the inventors of permanent hair color, once again revolutionize the category.
這種協同工作使Target成爲L'Oreal Paris在推出這一頭髮染色下一代產品上的完美合作伙伴。Colorsonic的推出將科技帶到了一個在過去115年中看到很少顛覆的領域，因此這一發明永久頭髮染色的L'Oreal Paris再次顛覆了該領域。
Ali Goldstein, President of L'Oréal Paris USA notes "L'Oréal Paris has remained steadfast in its dedication to pushing the envelope and innovating to better serve our consumers, which is now more evident than ever with the introduction of Colorsonic." She continues, "exclusively launching the product online and in-stores at Target was the natural next step as Target is known for its game-changing offerings that make lasting impacts on their shoppers."
L'Oreal Paris USA總裁Ali Goldstein表示：“L'Oreal Paris一直致力於推動超越極限和創新，以更好地服務我們的消費者，而Colorsonic的推出更是如此。”她繼續說：“在Target網店和門店獨家推出產品是順理成章的，因爲Target以其改變遊戲規則的產品而聞名，這對他們的購物者產生了深遠影響。”
In line with the Target motto to 'Expect More, Pay Less', Target guests will now have access to modern, salon-inspired hair color at a fraction of the time it takes them to currently apply at-home color. The in-store experience will also shake up the hair color aisle with a new and disruptive shelf structure that L'Oréal Paris developed hand-in-hand with the Target store merchandising team. Consumers will be driven to Pick, Pop, Press: they'll pick a device from shelf, pop in their shade selection from one of 20 brilliant shades, and run home to press for color.
符合Target“期待更多，花費更少”的座右銘，Target的顧客將可以在家中花費不到目前自己染髮所需時間的零頭獲得現代的理髮店靈感頭髮染色。店內體驗也將通過L'Oreal Paris與Target店內商品團隊共同開發的新穎、有衝擊力的貨架結構來顛覆頭髮染色通道。消費者將被引導選擇、彈出、按下：他們將從貨架上選擇一個設備，從20個明亮的色調中選擇自己的顏色，然後回家按下按鈕染髮。
"We know consumers look to Target to find what's new and what's next and that's exactly what L'Oreal Paris is delivering with Colorsonic," said Rick Gomez, Target's chief commercial officer. "I'm proud of this exclusive partnership, because this represents another big step forward for our beauty business as Target invests in the kind of products and services to help consumers engage, discover, play, learn, and shop."
“我們知道消費者期待在Target找到新的、未來的產品，這正是L'Oreal Paris通過Colorsonic交付的，”Target首席商業官Rick Gomez說道。他繼續說：“我爲這個獨家合作感到自豪，因爲這代表着Target的美容生意再次邁出了一大步，Target正在投資於那些可以幫助消費者參與、發現、玩耍、學習和購物的產品和服務。”
Colorsonic is available now at Target.com and in 1,000 Target stores nationwide. It is available for a suggested retail price of $124.99 for the device and $29.99 for the color cartridges.
Colorsonic現在可在Target.com和全美1000家Target門店購買。它的建議零售價爲124.99美元（設備）和29.99美元（染髮墨盒）。
About L'Oreal Paris USA
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please LOrealParisUSA.com or follow on Instagram (@LOrealParis), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA) TikTok (@LOrealParisUSA) and Pinterest (@LOrealParisUSA).
關於L'Oreal Paris USA
L'Oreal Paris是L'Oreal USA，Inc.的全面美容品牌，致力於通過大衆市場提供豪華和創新的產品和服務，以賦予女性權力。該品牌的標誌性口號“因爲我值得”，始於1973年的美國，旨在慶祝女性的美麗和內在自我價值。100多年來，L'Oreal Paris已經爲世界各地的女性提供四大類美容產品：染髮、護髮、護膚和化妝品。隨着L'Oreal在1909年發明了染髮劑，該品牌繼續以其優秀的品質，在染髮、護理和造型領域擔當領頭羊，旗下品牌包括：優質偏好、法雅、Colorista、Elvive、常在顏色、以及Elnett Satin Hairspray等。L'Oreal Paris通過其知名品牌Revitalift、Pure-Sugar、Pure-Clay、Age Perfect和Sublime Bronze提供經過科學驗證的護膚產品，旨在解決個體的皮膚問題。L'Oreal Paris的標誌性化妝品包括暢銷款Voluminous Lash Paradise，以及Infallible、True Match、Colour Riche、Voluminous和Visible Lift系列。有關L'Oreal Paris的更多信息以及個性化建議、專業技巧和獨家內容，請登錄LOrealParisUSA.com，或在Instagram（@LOrealParis）、Twitter（@LOrealParisUSA）、Facebook（@LOrealParisUSA）TikTok（@LOrealParisUSA）和Pinterest（@LOrealParisUSA）上關注。
SOURCE L'Oreal Paris
來源：歐萊雅巴黎