Southwest Bids Farewell To Open Seating After Customer Feedback, Poor Earnings
Southwest Bids Farewell To Open Seating After Customer Feedback, Poor Earnings
Southwest Airlines Co (NYSE:LUV) has stubbornly held on to its first-come-first-serve seating policy for over 50 years.
南西航空股份有限公司（NYSE:LUV）堅持了50多年的先來先選座位政策。
The air carrier will now shed its famous open seating policy after a change in consumer preferences and poor second-quarter earnings.
在消費者喜好的變化和第二季度收益不佳之後，這家航空公司現在將放棄其著名的開放式座位政策。
The Dallas, Texas-based company cited how 80% of its customers and 86% of potential customers prefer assigned seats to open seating.
這家總部位於德克薩斯州達拉斯的公司表示，80%的客戶和86%的潛在客戶更喜歡指定座位而不是開放式座位。
Southwest also found that when customers switch to competitors, open seating is the most commonly cited reason.
南西航空還發現，當客戶轉向競爭對手時，開放式座位是最常被提及的原因。
The change in seating policy will also allow Southwest to offer premium seating for the first time. Customers prefer having the option to pay more for additional legroom, feedback shows.
調整座位政策將使南西航空首次提供高級座位。反饋顯示，消費者更喜歡有選擇地支付更多的費用以獲得更多的腿部空間。
The company expects that one-third of seating will be designated premium.
該公司預計三分之一的座位將被指定爲高級座位。
"Moving to assigned seating and offering premium legroom options will be a transformational change that cuts across almost all aspects of the Company," Southwest CEO Bob Jordan said.
南西航空公司首席執行官鮑勃·喬丹表示：“轉向指定座位和提供高級腿部空間選項將是一項跨越公司幾乎所有方面的變革。”
Delta Air Lines Inc, a competitor of Southwest, has performed better than most industry peers in recent years. Experts have pointed to Delta's premium identity as a means of insulation against unfavorable economic trends. Southwest's introduction of premium seating could help the company regain customers seeking a premium experience.
南西航空的一項競爭對手達美航空公司近年來表現優於大多數行業同行。專家指出，達美的高級身份是對不利經濟趨勢的一種保護措施。南西航空推出高級座位，有助於該公司重新獲得尋求高級體驗的客戶。
Price Action: Southwest's share price has fallen over 20% in the past year.
股價行動：南西航空股價在過去一年中下跌了20%以上。
At the time of writing, the company's stock is worth $27.45, up 3.16%.
截至撰寫本文時，公司股票價值爲27.45美元，上漲3.16%。
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