Disney and Warner Bros Offer Discounted Bundle To Reduce Churn Rate: Report
Disney and Warner Bros Offer Discounted Bundle To Reduce Churn Rate: Report
Walt Disney Co (NYSE:DIS), Disney Entertainment, and Warner Bros. Discovery Inc (NASDAQ:WBD) have launched a new streaming bundle in the U.S., combining Disney+, Hulu, and Max.
Walt Disney Co(紐交所: 迪士尼)，Disney Entertainment和Warner Bros.Discovery Inc(納斯達克: WBD) 在美國推出了新的流媒體套餐，將Disney+，Hulu和Max結合在一起。
The bundle is available for purchase on any of the three streaming platforms' websites.
這個套餐可以在任何三個流媒體平台的網站上購買。
The bundle costs $16.99/month with ads and $29.99/month without ads, offering up to 38% savings compared to purchasing the services separately, Variety reports.
據 Variety 報道，該套餐的費用爲每月16.99美元（帶廣告）和每月29.99美元（無廣告），相對於單獨購買服務可節省高達38%的費用，並提供來自頂級娛樂品牌（包括ABC，CNN，DC，Discovery，Disney，食品網絡，外匯期貨，HBO，HGTV，Hulu，Marvel，Pixar，Searchlight，星球大戰和華納兄弟）的廣泛內容。
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The new offering combines three popular streaming services into one monthly subscription, providing a broad range of content from top entertainment brands, including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Star Wars, and Warner Bros.
這一新的套餐將三個受歡迎的流媒體服務合併爲一個月度訂閱，提供來自頂級娛樂品牌（包括ABC，CNN，DC，Discovery，Disney，食品網絡，外匯期貨，HBO，HGTV，Hulu，Marvel，Pixar，Searchlight，星球大戰和華納兄弟）的廣泛內容。
This bundle gives subscribers access to franchises like Family Guy, Bob's Burgers, Disney's Frozen, The Avengers, Star Wars, Toy Story, Batman, Game of Thrones, Lord of the Rings, and Harry Potter.
這個套餐爲訂閱用戶提供了許多系列內容，例如《惡棍天使》，《餐桌上的謀殺案》，迪士尼的《冰雪奇緣》，漫威的《復仇者聯盟》，星球大戰，玩具總動員，蝙蝠俠，權力的遊戲，指環王和哈利波特。
This ad-supported bundle offers savings of up to 38.8% compared to purchasing the services separately.
此套餐不含廣告，相較於單獨購買服務，可節省高達38.8%的費用。
The individual prices are Disney+ Basic at $7.99, Hulu with ads at $7.99, and Max With Ads at $9.99. The no-ads bundle saves nearly 35% compared to the standalone prices, with Disney+ Premium at $13.99, Hulu no-ads at $17.99, and Max Ad-Free at $16.99.
單個服務的價格爲：Disney + 基礎版 7.99美元，Hulu 廣告版 7.99美元和 Max 廣告版 9.99美元。不帶廣告的套餐相較於單獨購買，可節省近35%的費用，費用分別爲：Disney+ 高級版 13.99美元，Hulu 廣告版 17.99美元和 Max 無廣告版 16.99美元。
The strategy behind this partnership aims to increase engagement and reduce churn rates. Additionally, bundles can lower customer acquisition costs.
這個合作的策略旨在提高用戶滿意度和降低流失率。此外，套餐能夠降低用戶獲客成本。
The partnership is crucial for Warner Bros. Discovery, which just lost its long-standing NBA broadcasting rights to Disney, Comcast Corp (NASDAQ:CMCSA), and Amazon.Com Inc (NASDAQ:AMZN).
這個合作對於華納兄弟發現公司來說至關重要，因爲他們剛剛失去了長期 NBA 廣播權，這個權利被迪士尼、康卡斯特公司和亞馬遜公司獲得了。
Warner Bros Discovery stock has lost over 37% in the last 12 months. Disney gained 4% in the last 12 months.
華納兄弟發現公司的股價在過去12個月中已經下跌了超過37%，而迪士尼在過去12個月中上漲了4%。
On July 25, Macquarie downgraded Warner Bros. Discovery from Outperform to Neutral with a $9 price target.
7月25日，麥格理將華納兄弟發現公司的評級從Outperform降至Neutral，並將價格目標設定爲9美元。
Price Actions: WBD shares traded higher by 4.13% at $8.12 at the last check on Friday. DIS is up 0.66% at $89.80.
價格操作：上週五，WBD股票在上漲4.13%至8.12美元。Disney股票上漲了0.66%至89.80美元。