Steve Jobs Once Consulted Bernard Arnault When Apple Was Opening Its First Retail Store: French Luxury Tycoon Says 'It Proved To Be A Fantastic Success. When At The Time Many Of His Competitors...Saying It Would Never Work.'
Steve Jobs Once Consulted Bernard Arnault When Apple Was Opening Its First Retail Store: French Luxury Tycoon Says 'It Proved To Be A Fantastic Success. When At The Time Many Of His Competitors...Saying It Would Never Work.'
French luxury mogul Bernard Arnault on Friday disclosed that the late Steve Jobs had once sought his counsel on the retail strategy for Apple (NASDAQ:AAPL), despite skepticism from industry rivals.
法國奢侈品大亨伯納德·阿爾諾週五透露，即使受到行業競爭對手的懷疑，已故的史蒂夫·喬布斯曾向他諮詢過蘋果（納斯達克：AAPL）的銷售策略。
What Happened: While appearing on CNBC, Arnault reminisced about a conversation with Jobs when Apple was considering the launch of its first retail store. The late Apple co-founder intrigued by Arnault's success with the luxury brand Vuitton, sought his views on the venture.
發生了什麼：Arnault在接受CNBC採訪時回顧了他與喬布斯的談話，當時蘋果正在考慮開設其第一家零售店。已故的蘋果聯合創始人對阿諾的路易威登奢侈品牌的成功感到好奇，詢問了他對這個創業公司的看法。
Arnault said that he suggested Jobs inaugurate the first Apple store at a prime location, hinting at emulating Vuitton's strategy. The first Apple store was launched in Tokyo, directly across a Vuitton outlet on Ginza, and it turned out to be a massive success.
Arnault表示，他建議喬布斯在主要位置開設第一家蘋果店，暗示效仿路易威登的策略。第一家蘋果店在東京開業，直接面對銅鑼的一家路易威登專賣店，結果證明大獲成功。
Arnault said that Michael Dell, the founder of Dell Technologies, had expressed reservations about Apple's direct retail strategy. "It proved to be a fantastic success. When, at the time, many of his competitors, I remember Dell, for instance, saying it would never work, these direct shops," he stated.
Arnault稱，Dell Technologies創始人邁克爾·戴爾曾對蘋果的直銷策略表示擔憂。他說：“這證明是一個巨大的成功。在當時，我的許多競爭對手，比如我記得戴爾，都說這不可能實現，直銷店不可行。”
During their interaction, Jobs also acknowledged the durability of Arnault's products, contrasting it with the unpredictability of the tech industry's success over time.
在他們的交流中，喬布斯還承認了阿諾的產品的耐久性，並將其與技術行業成功的不可預測性進行了對比。
"He was very smart, obviously, and very creative also. But he told me, 'You know, I like your products. And you have an advantage on me.' I said, 'Well, which one?' 'I don't know if my iPod will still be successful in 10 years. But what I know is your Dom Perignon will be sold in a century,'" Arnault said.
阿諾說：“他顯然非常聰明，也非常有創造力。但他告訴我：‘你知道，我喜歡你的產品。而你有一個優勢比我更強。’我說：‘哪一個？’他說：‘我不知道我那個iPod在10年後是否仍將成功。但我知道你的Dom Perignon將在一個世紀內銷售。’”
.@LVMH Chairman and CEO Bernard Arnault on speaking with Steve Jobs when Apple was thinking about opening its first retail store:
— Squawk Box (@SquawkCNBC) July 26, 2024
"It proved to be a fantastic success. When at the time many of his competitors, I remember [Michael] Dell for instance, saying it would never work." pic.twitter.com/Ex3ypFMmzq
@LVMH集團董事長兼首席執行官貝爾納·阿諾在與史蒂夫·喬布斯交談時，蘋果正在考慮開設其第一家零售店。
——Squawk Box (@SquawkCNBC) 2024年7月26日
“這證明是一個巨大的成功。當時我的許多競爭對手，比如邁克爾（Michael）·戴爾，都說這不可能實現。" pic.twitter.com/Ex3ypFMmzq
Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.
訂閱Benzinga Tech Trends電子報，獲取最新技術動態。
Why It Matters: Bernard Arnault's advice to Steve Jobs came from his extensive experience in the luxury retail sector. His success with Vuitton is a testament to his understanding of the retail landscape.
爲什麼重要：貝爾納·阿諾對喬布斯的建議來自他在奢侈品零售領域的廣泛經驗。他在路易威登的成功證明了他對零售環境的了解。
The French luxury mogul currently has a net worth of $188 billion, making him the third wealthiest individual in the world, according to the Bloomberg Billionaire Index. However, Arnault's fortune has seen a significant drop recently.
這位法國奢侈品巨頭目前擁有1880億美元的淨資產，是世界第三大富豪，據彭博億萬富翁指數統計。然而，阿諾的財富最近出現了顯着下跌。
Earlier this week, it was reported that nearly half of Arnault's wealth is tied to his stake in LVMH-Moët Hennessy Louis Vuitton, which saw a nearly 5% decline in over-the-counter shares after earnings fell short of expectations.
本週早些時候，有報道稱，阿諾的近一半財富與他在LVMH-Moët Hennessy Louis Vuitton的股權密切相關，此股票在業績不如預期後OTC股票下跌近5%。
Check out more of Benzinga's Consumer Tech coverage by following this link.
請點擊此鏈接查看更多有關Benzinga的消費科技報道。
- Elon Musk Says He Will Fight Mark Zuckerberg 'Any Place, Any Time, Any Rules' — 'Cage Match' Vibes Anyone?
- 伊隆•馬斯克表示他將在“任何地方、任何時間、任何規則”下與馬克•扎克伯格交手——有“籠鬥賽”氛圍，有人感興趣嗎？
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Image via Shutterstock
圖片來自shutterstock。