After Mulling Tesla Catchup Plan, Nissan Slashes Production In Japanese Plant Due To Falling US Demand
After Mulling Tesla Catchup Plan, Nissan Slashes Production In Japanese Plant Due To Falling US Demand
In response to weakening demand in the U.S., Nissan Motor Co., Ltd. (OTC:NSANY) has significantly curtailed production at its main Japanese plant, insiders reveal.
據內部人士透露，爲應對美國市場需求疲軟，日產汽車（OTC:NSANY）已大幅削減其日本主要工廠的生產。
What Happened: Nissan has slashed its planned production by a third at its Kyushu plant in southwest Japan, Reuters reported on Monday. This reduction will affect the output of the Rogue crossover model, a key vehicle in the company's lineup.
據路透社週一報道，日產在其位於日本西南部的九州工廠的計劃生產已削減三分之一。這將影響到公司車型陣容中關鍵的Rogue交叉車型的產量。
Unlike its rivals Toyota Motor Corp. (NYSE:TM) and Honda Motor Co., Ltd. (NYSE:HMC), Nissan does not offer hybrid models in the U.S. This has led to Nissan missing the recent uptick in demand for hybrid vehicles as U.S. consumers' enthusiasm for electric vehicles wanes.
與競爭對手本田汽車（NYSE:HMC）和豐田汽車（NYSE:TM）不同，日產在美國不提供混合動力車型。這導致日產錯過了近期美國消費者對混合動力車的需求增加，因爲他們對新能源車的熱情正在下降。
Nissan now intends to produce just under 25,000 vehicles at its Kyushu plant this month, including about 10,000 Rogue crossovers for export, which is half of its original plan.
日產現在計劃在本月的九州工廠生產不到25,000輛汽車，包括約10,000輛用於出口的Rogue交叉車型，這隻有原計劃的一半。
Nissan's current inventory stands at 640,000 vehicles globally, the highest in over four years. The company's struggles in the U.S. market add to its existing challenges of a shrinking market share in China.
日產目前的全球庫存量爲640,000輛，是四年來最高水平。公司在美國市場的困境加劇了它在中國市場份額縮小的現有挑戰。
Why It Matters: Nissan's decision follows a near-total wipeout in its profits from April to June and a reduction in its full-year outlook. The company had to offer substantial discounts in the U.S. to clear out the 2023 model of the Rogue, which was becoming harder to sell with the introduction of the 2024 model.
爲了清理即將進入2024年的車型，日產不得不在美國提供大幅優惠，其在4月到6月份期間的利潤幾乎完全被抹去，全年業績預期也因此下調。
Earlier in July, Nissan and Honda were contemplating a collaboration to develop automotive software and EV charging infrastructure to enhance their competitiveness in the electric vehicle market.
7月初，日產和本田正在考慮合作開發汽車軟件和新能源車充電基礎設施，以提升它們在新能源汽車市場上的競爭力。
This move is intended to help the companies catch up in the EV market, where they have lagged behind competitors like Tesla Inc. (NASDAQ:TSLA) and China's BYD Co. Ltd. (OTC:BYDDY) (OTC:BYDDF).
此舉旨在幫助這兩家公司追趕特斯拉公司（NASDAQ:TSLA）和中國的比亞迪股份有限公司（OTC:BYDDY）（OTC:BYDDF）等競爭對手在新能源汽車市場上的領先地位。
Despite selling two electric vehicles, Nissan's lack of hybrid offerings in the U.S. market has been a significant setback. Goldman Sachs analysts noted a shift in demand towards hybrids in the overall U.S. market, with Nissan's hybrid launch not expected until 2026. In May, Nissan paused its plans for two electric sedans in the U.S. while expanding its EV lineup to five vehicles.
儘管日產正在銷售兩款電動汽車，但在美國市場上缺乏混合動力車型是一個重大障礙。高盛分析師指出，美國市場整體需求正在向混合動力轉移，而日產的混合動力車型發佈預計要等到2026年。今年5月，日產暫停了在美國推出兩款電動轎車的計劃，同時將其電動汽車系列擴展到5款車型。
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Image by KELENY via Shutterstock
Image by KELENY via shutterstock
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本報道使用Benzinga Neuro生成，並由Pooja Rajkumari編輯