ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
Bridging the gap between theory and practice, the 'Global CMO Homecoming' will bring the best CMOs in the field to the brightest in the marketing classroom
彌合理論與實踐之間的鴻溝，“全球首席營銷官歸來” 將把該領域最優秀的首席營銷官帶給營銷課堂上最聰明的人
NEW YORK, July 29, 2024 /PRNewswire/ -- The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS today announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
紐約，2024年7月29日 /PRNewswire/--全球首席營銷官成長委員會、全國廣告商協會（ANA）和獅子會今天宣佈啓動 “全球首席營銷官歸來”，這是一項旨在彌合營銷行業與學術界之間差距的合作計劃。該計劃旨在將首席營銷官帶到大學校園，與市場營銷專業的學生分享他們的見解和經驗，爲下一代營銷領導者做好準備。
In collaboration with the ANA Educational Foundation (AEF), 'Global CMO Homecoming' offers students the chance to learn from the best in the marketing field. This initiative will provide students with exposure to real-world advertising cases and invaluable insights from top CMOs. CMOs participating in the program will have the opportunity to connect with their alma mater or a school of their choice, showcasing their career successes, sharing their expertise with new talent, extending brand visibility for their company, and creating a pipeline of entry-level talent.
與全日空教育基金會（AEF）合作，“全球首席營銷官返校” 爲學生提供了向營銷領域最佳人才學習的機會。該計劃將讓學生接觸現實世界的廣告案例和來自頂級首席營銷官的寶貴見解。參與該計劃的首席營銷官將有機會與母校或他們選擇的學校建立聯繫，展示自己的職業成功，與新人才分享他們的專業知識，擴大公司的品牌知名度，並建立入門級人才隊伍。
With a mission of helping prepare the next generation of marketing leaders and enriching, attracting and retaining top talent, 'Global CMO Homecoming' will enhance professors' curricula, and build a bridge between the professor community and the marketing industry.
“Global CMO Homecoming” 的使命是幫助培養下一代營銷領導者，充實、吸引和留住頂尖人才，將加強教授的課程，並在教授界和營銷行業之間架起一座橋樑。
'Global CMO Homecoming' is led by Global CMO Growth Council "Talent and Marketing Organization" Working Team Co-Chairs Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, and Elizabeth Rutledge, Chief Marketing Officer at American Express.
“全球首席營銷官歸來” 由全球首席營銷官增長委員會 “人才與營銷組織” 工作組聯席主席樂高集團首席產品和營銷官朱莉婭·戈爾丁和美國運通首席營銷官伊麗莎白·拉特利奇領導。
"It's all about getting CMOs and senior marketing leaders back to their schools and universities that they care for and love," said Rutledge. "It's such an exciting initiative for all of us because of our love of the craft, and to encourage the next generation of talent to have the same love that we do."
拉特利奇說：“這一切都是爲了讓首席營銷官和高級營銷負責人回到他們關心和喜愛的學校和大學。”“這對我們所有人來說都是一項非常激動人心的舉措，因爲我們熱愛工藝，也是爲了鼓勵下一代人才擁有和我們一樣的熱愛。”
"This has proven to be so helpful– we get so much benefit from engaging with students, whether it's small or large groups– from hearing from them, from answering their questions, from getting closer to that generation," added Goldin, "and falling a bit more in love with the work that we do."
戈爾丁補充說：“事實證明，這非常有用，與學生互動，無論是小型還是大型團體，都能從聽取他們的意見、回答他們的問題、拉近與那一代人的距離中獲得很多好處，” 戈爾丁補充說，“更多地愛上我們所做的工作。”
The ANA Educational Foundation works with more than 4,000 professors and 110 university networks. During the fall 2024 semester, Global CMO Growth Council delegates will be matched with this extensive academic community. The AEF will promote the initiative through its network and match CMOs with professors for in-person or virtual visits.
全日空教育基金會與4,000多位教授和110所大學網絡合作。在 2024 年秋季學期，全球首席營銷官增長委員會的代表將與這個廣泛的學術界配對。AEF將通過其網絡推廣該計劃，並將首席營銷官與教授配對，進行面對面或虛擬訪問。
"Business leaders in most other industries are heavily involved with universities — from career development, curriculum and in the classrooms. It's encouraging to see leaders in our industry now stepping up en masse to inject real-world insights and experiences into the classrooms," said Nick Primola, Group EVP of the ANA Global CMO Growth Council. "We hope to use this as a springboard to boost momentum that will endure over time, with global reach."
“大多數其他行業的商界領袖都積極參與大學生活，包括職業發展、課程和課堂。令人鼓舞的是，我們行業的領導者現在集體加緊努力，將現實世界的見解和經驗注入課堂。” 全日空全球首席營銷官增長委員會集團執行副總裁尼克·普里莫拉說。“我們希望以此爲跳板，增強勢頭，這種勢頭將隨着時間的推移而持續下去，並具有全球影響力。”
To learn more about the ANA's initiatives or to participate in 'Global CMO Homecoming,' please visit .
要了解有關ANA舉措的更多信息或參與 “全球首席營銷官返校活動”，請訪問。
ABOUT THE GLOBAL CMO GROWTH COUNCIL:
The Global CMO Growth Council is a partnership between ANA and Cannes LIONS and represents over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the leadership team includes 50 chief marketers from the world's top brands. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. It is a community of influential and distinguished marketing leaders addressing key issues facing CMOs, their companies, and all of the stakeholders they serve. Chief marketers hold a privileged responsibility to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers, and our global society.
關於全球首席營銷官增長委員會：
全球首席營銷官增長委員會是全日空和戛納國際電影節之間的合作伙伴關係，代表全球1,200多名首席營銷人員。該領導團隊由寶潔公司首席品牌官馬克·普里查德擔任主席，包括來自世界頂級品牌的50名首席營銷人員。自2018年成立以來，增長委員會已動員了全球成千上萬的首席營銷官和行業領導者，將營銷轉變爲經濟增長的力量和社會公益的力量。這是一個由有影響力和傑出的營銷領導者組成的社區，旨在解決首席營銷官、他們的公司以及他們所服務的所有利益相關者所面臨的關鍵問題。首席營銷人員肩負着特殊責任，要加快廣泛而大膽的舉措，爲他們的品牌、客戶和我們的全球社會帶來持久的利益。
Media contact:
Rose Levy
[email protected]
(202) 262-1635
媒體聯繫人：
羅斯·利維
[電子郵件保護]
(202) 262-1635
SOURCE Global CMO Growth Council
來源：全球首席營銷官增長委員會