Amazon's Twitch Sees Growth Slowdown, Profitability Issues
Amazon's Twitch Sees Growth Slowdown, Profitability Issues
Amazon.com Inc (NASDAQ:AMZN) acquired live-video startup Twitch Interactive for nearly $1 billion in 2014.
2014年，亞馬遜公司（納斯達克：AMZN）斥資近10億美元收購了直播視頻創業公司Twitch Interactive。
According to current and former employees who are knowledgeable about its finances, Twitch remains unprofitable despite periods of significant popularity. the WSJ reports.
據熟悉其財務狀況的現任和前任員工透露，儘管有過顯著的人氣，Twitch仍未盈利，據華爾街日報報道。
Documents reviewed by the Wall Street Journal indicate Twitch's highest-paying users are spending less, and third-party data shows slowed growth in new users and engagement.
華爾街日報評審的文件顯示，Twitch支付最高的用戶減少了消費，第三方數據顯示，新用戶增長和用戶參與度放緩。
Following two rounds of layoffs in the past year, staffers worry about a potential third round after an annual operational review this fall.
在過去一年中進行了兩輪裁員後，員工們擔心在今年秋季的年度運營審核後可能會有第三輪裁員。
Insiders express concern that Twitch could become a "zombie brand" at Amazon, similar to other sidelined projects like Goodreads and Woot.
內部人士表達了擔心，Twitch可能會成爲亞馬遜的"殭屍品牌"，類似於其他被擱置的項目，如Goodreads和Woot。
CEO Dan Clancy admitted in January that Twitch is not profitable, shortly after laying off around 500 workers.
CEO Dan Clancy在一月份承認Twitch沒有盈利，此後裁員大約500名員工。
Recently, Twitch closed its operations in South Korea, disbanded its Safety Advisory Council, and raised subscription prices for the first time.
最近，Twitch關閉了其在韓國的運營，解散了其安全顧問委員會，同時首次提高了訂閱價格。
Internal documents reviewed by the Journal revealed that the live-streaming service generated approximately $667 million in ad revenue and $1.3 billion in commerce revenue in 2023, representing less than 0.5% of Amazon's total revenue.
《華爾街日報》評審的內部文件顯示，這家直播流媒體服務公司在2023年產生了約6.67億美元的廣告收入和13億美元的商業收入，僅佔亞馬遜總營業收入的0.5％以下。
Amazon expects second-quarter net sales of $144 billion—$149 billion, below the consensus estimate of $150.1 billion.
亞馬遜預計第二季度淨銷售額爲1440億至1490億美元，低於共識預估的1501億美元。
Price Action: AMZN shares are trading higher by 0.59% at $183.59 at the last check Monday.
價格走勢：週一最後一次交易時，AMZN股價上漲0.59％，報183.59美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
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圖片來自shutterstock。