Harris, Trump's $122M August Ad Blitz Targets 5 Swing States: Which Companies Will Benefit?
Harris, Trump's $122M August Ad Blitz Targets 5 Swing States: Which Companies Will Benefit?
As polling and betting markets peg the 2024 presidential race between Kamala Harris and Donald Trump as a dead heat, billions will likely be spent on advertising.
隨着民意調查和投注市場將2024年總統競選視爲賀錦麗和特朗普之間的膠着狀態，預計將會花費大量資金進行廣告投放。
According to Bloomberg, Harris and Trump have collectively booked $122 million in advertising time through the end of August, with 98% of the spending focused on just five swing states:
據彭博報道，賀錦麗和特朗普共計預訂了1220萬美元的廣告時間，截至8月底，其中98%的支出集中在僅有的五個搖擺州:
- Pennsylvania — 19 electoral votes.
- Michigan — 15 electoral votes.
- Wisconsin — 10 electoral votes.
- Georgia — 16 electoral votes.
- Arizona — 11 electoral votes.
- 賓夕法尼亞 - 19選舉人票。
- 密歇根 - 15選舉人票。
- 威斯康星 - 10選舉人票。
- 喬治亞 - 16選舉人票。
- 亞利桑那 - 11選舉人票。
New swing state polling shows Harris gaining major ground on Trump; the election is very much up in the air with just over three months to go.
最新的搖擺州民調顯示賀錦麗在特朗普身後迅速趕上，但三個月的時間裏選舉結果仍然懸而未決。
Most of the $122 million in advertising will likely go to television commercials, the most popular networks include:
1220萬美元中的大部分廣告預計將用於電視廣告，最受歡迎的網絡包括:
- CBS, owned by Paramount Global (NASDAQ:PARA) (NASDAQ:PARAA).
- Fox and Fox News, owned by Fox Corporation (NASDAQ:FOX) (NASDAQ:FOXA).
- ABC and ESPN, owned by Walt Disney Co (NYSE:DIS).
- NBC and MSNBC, owned by Comcast Corporation (NASDAQ:CMCSA).
- CNN and TBS, owned by Warner Bros Discovery Inc (NASDAQ:WBD).
- 由Paramount Global（納斯達克股票代碼：PARA）（納斯達克股票代碼：PARAA）擁有的CBS。
- 由福克斯公司（納斯達克股票代碼：FOX）（納斯達克股票代碼：FOXA）擁有的Fox和Fox News。
- 由華特迪士尼公司（紐約證交所股票代碼：DIS）擁有的ABC和ESPN。
- 由康卡斯特公司（納斯達克股票代碼：CMCSA）擁有的NBC和MSNBC。
- 由華納兄弟發現公司（納斯達克股票代碼：WBD）擁有的CNN和TBS。
The following are the largest publicly traded local TV conglomerates:
以下是最大的公開交易電視集團:
- Gray Television, Inc. (NYSE:GTN)
- Sinclair Inc (NASDAQ:SBGI)
- Nexstar Media Group Inc (NASDAQ:NXST)
- 格雷電視公司，Inc.(紐約證交所股票代碼：GTN)
- 辛克萊公司（納斯達克股票代碼：SBGI）
- Nexstar Media Group Inc（納斯達克股票代碼：NXST)
The 2024 election is projected to eclipse $10 billion in advertising, with $2.7 billion dedicated to the presidential race.
預計到2024年大選將超過100億美元的廣告投入中，其中27億美元專門用於總統競選。
Social media advertising has also become more popular in recent years — according to a post on X, the Harris campaign spent $28.6 million on Facebook and Instagram, owned by Meta Platforms Inc (NASDAQ:META), along with Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and YouTube. Meanwhile, Trump spent $1.4 million.
近年來，社交媒體廣告也變得越來越流行 - 根據X上的帖子，賀錦麗的競選團隊在Facebook和Instagram上花費了2860萬美元，並擁有Meta Platforms Inc（納斯達克股票代碼：META）和Alphabet Inc（紐約證交所股票代碼：GOOG）（納斯達克股票代碼：GOOGL）的Google和YouTube。同時，特朗普的競選團隊花費了140萬美元。
Trump's campaign has possibly instead turned digital advertising efforts to Elon Musk's X. Musk endorsed Trump for president on July 13.
特朗普的競選可能已經把數字廣告的努力轉向埃隆•馬斯克的X公司。馬斯克於7月13日爲總統候選人特朗普背書。
According to the FEC, the Biden (now Harris) campaign had over $95 million in cash on hand at the end of June. Trump had $128 million. Harris reportedly raised $200 million shortly after entering the race in late July.
根據聯邦選舉委員會的數據，拜登（現在是賀錦麗）的競選團隊在6月底手頭有超過9500萬美元，而特朗普則有12800萬美元。賀錦麗據報道在7月底進入競選後不久籌集了20000萬美元。
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Photo: Shutterstock
Photo: shutterstock