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Uxin Fiscal Year Ended March 31, 2024, Annual Letter to Shareholders

Uxin Fiscal Year Ended March 31, 2024, Annual Letter to Shareholders

優信截至2024年3月31日的財政年度,致股東的年度信函。
優信 ·  07/31 00:00

Dear Shareholders,

親愛的股東們,

First and foremost, on behalf of Uxin, I would like to extend our heartfelt gratitude for your unwavering support and trust. It is my pleasure to share with you the remarkable business progress we have made over the past fiscal year, as well as our strategic outlook for the future through this shareholder letter.

首先,我謹代表Uxin對你們堅定不移的支持和信任表示衷心的感謝。我很高興通過這封股東信與您分享我們在上一財年取得的顯著業務進展以及我們對未來的戰略展望。

The current economic landscape in China is entering a new phase of development, bringing numerous challenges to various industries, including the used car sector. Notably, the competitive pricing strategies initiated by car manufacturers early last year have severely disrupted the price structure of the used car market, leading to a substantial decline in profitability across the industry.

中國當前的經濟格局正在進入一個新的發展階段,給包括二手車行業在內的各個行業帶來了許多挑戰。值得注意的是,汽車製造商去年年初啓動的競爭性定價策略嚴重擾亂了二手車市場的價格結構,導致整個行業的盈利能力大幅下降。

However, we are pleased to see opportunities amidst these challenges. Over the past year, China's used car market has continued its rapid growth trajectory, with national used car transactions surpassing 18 million units in 2023, reflecting a near 15% year-over-year increase. The government's series of favorable policies to encourage the development of the used car industry, coupled with substantial incentives for trading in old cars for new ones, have spurred consumption growth in the sector. In an increasingly complex and dynamic operating environment, resources are beginning to concentrate towards leading used car dealers, providing long-term sustainable growth and profitability opportunities for companies that excel in scale, branding, and efficiency.

但是,我們很高興在這些挑戰中看到機遇。在過去的一年中,中國二手車市場繼續保持快速增長勢頭,2023年全國二手車交易量超過1800萬輛,同比增長近15%。政府鼓勵二手車行業發展的一系列優惠政策,加上用舊車換新車的大量激勵措施,刺激了該行業的消費增長。在日益複雜和動態的運營環境中,資源開始集中在領先的二手車經銷商身上,這爲在規模、品牌和效率方面表現出色的公司提供了長期的可持續增長和盈利機會。

Uxin's unique business model, characterized by our flagship used car superstores, has demonstrated strong competitive advantages across various dimensions, becoming increasingly prominent in the cities where our superstores are located. In the four quarters of fiscal year 2024, our retail sales continued to grow, with a total of 10,179 units sold throughout the year. From January to March 2024, even during the traditional slow season of the Spring Festival, we achieved retail sales of 3,124 units, a 38% increase compared to the same period last year. Our superstores have become the leading brand in their respective regions, with a Net Promoter Score (NPS) consistently around 60 points for 10 consecutive quarters, the highest level in the industry, and a regional market share of 10% and growing. Our overall vehicle inventory turnover days are around 30 days, and our standardized, streamlined, and digitalized operating system has matured over the past year, significantly surpassing the industry average in operational capability and efficiency.

優信獨特的商業模式,以我們的旗艦二手車超市爲特色,在各個維度上都表現出了強大的競爭優勢,在我們的超市所在城市中變得越來越突出。在2024財年的四個季度中,我們的零售額持續增長,全年共售出10,179套。從2024年1月到3月,即使在傳統的春節淡季,我們也實現了3,124輛的零售額,與去年同期相比增長了38%。我們的超市已成爲各自地區的領先品牌,淨推薦值(NPS)連續10個季度持續在60分左右,爲業內最高水平,區域市場份額爲10%並且還在增長。我們的整體車輛庫存週轉天數約爲30天,我們的標準化、簡化和數字化操作系統在過去一年中已經成熟,在運營能力和效率方面大大超過了行業平均水平。

Reflecting on the past year, we have made substantial progress in numerous areas of our business, positioning us well for scalable profitability. I will highlight three key achievements:

回顧過去的一年,我們在許多業務領域都取得了實質性進展,爲我們實現可擴展的盈利能力做好了準備。我將重點介紹三項關鍵成就:

First, our branding and sales capabilities have generated a positive flywheel effect, further enhancing sales efficiency. By connecting with customers through superior products and services, we have built a stronger network effect in regional markets as customer trust and reputation have grown, further boosting sales conversion rates. As a result, our in-store customer conversion rate has reached approximately 40%. Despite intense industry competition, our retail vehicle inventory turnover rate has improved by over 60% compared to the previous fiscal year, allowing us to achieve higher retail sales with the same inventory size.

首先,我們的品牌和銷售能力產生了積極的飛輪效應,進一步提高了銷售效率。通過通過卓越的產品和服務與客戶建立聯繫,隨着客戶信任和聲譽的提高,我們在區域市場建立了更強的網絡效應,進一步提高了銷售轉化率。結果,我們的店內客戶轉化率已達到約40%。儘管行業競爭激烈,但與上一財年相比,我們的零售車輛庫存週轉率提高了60%以上,這使我們能夠在相同的庫存規模下實現更高的零售額。

Uxin's decade-long industry experience has greatly empowered our sales capabilities through digitalization. Our AI pricing model dynamically monitors six hundred thousands of used car data points across the internet, creating competitive models based on factors such as a car's model, age, condition, and mileage. This system, combined with customer viewing records and offline test drives, can generate purchase and sale prices and adjust them promptly to ensure Uxin's vehicles remain highly competitive in the market. During the new car price cuts, our pricing system responded quickly to adjust the acquisition and selling prices of similar models to accelerate the sales of impacted inventories. By adjusting our prices faster, we can accelerate vehicle sales, mitigate the effects of new car price reductions, and transition into the next regular sales cycle sooner.

Uxin長達十年的行業經驗通過數字化極大地增強了我們的銷售能力。我們的人工智能定價模型動態監控互聯網上的六十萬個二手車數據點,根據汽車的型號、年齡、狀況和里程等因素創建競爭模型。該系統結合客戶查看記錄和線下試駕,可以生成購銷價格並及時進行調整,以確保優信的車輛在市場上保持較強的競爭力。在新車降價期間,我們的定價系統迅速做出反應,調整了類似車型的收購和銷售價格,以加快受影響庫存的銷售。通過更快地調整價格,我們可以加快汽車銷售,減輕新車降價的影響,並更快地過渡到下一個常規銷售週期。

Second, while increasing sales volume, we have also boosted our gross profit per vehicle. Our gross profit margin has risen from 1.2% in fiscal year 2023 to 5.9% in fiscal year 2024. In the used car industry, prices typically decrease as inventory ages. Therefore, by accelerating our sales turnover, we have naturally enhanced our gross profit per vehicle.

其次,在增加銷量的同時,我們還提高了每輛車的毛利。我們的毛利率已從2023財年的1.2%上升到2024財年的5.9%。在二手車行業,價格通常會隨着庫存老化而下降。因此,通過加快銷售週轉率,我們自然提高了每輛車的毛利。

Meanwhile, leveraging our one-stop shopping experience at offline superstores and reconditioning factories, we have continuously expanded our high-margin value-added services. These include financing services, insurance, extended warranties, premium accessories, and maintenance. Over the past year, the penetration rate of these value-added services has rapidly increased, boosting our gross profit margin.

同時,利用我們在線下超市和工廠整修中的一站式購物經驗,我們不斷擴大我們的高利潤增值服務。其中包括融資服務、保險、延長保修、優質配件和維護。在過去的一年中,這些增值服務的滲透率迅速提高,提高了我們的毛利率。

Additionally, our per-vehicle reconditioning costs have significantly decreased. Uxin's transparent factory is now fully operational, with vehicles taking an average of only three days to move from warehousing to sales, allowing for faster sales entry. Through bulk procurement of parts, SMART repairs, and the application of 3D printing technology, our reconditioning cost per vehicle in fiscal year 2024 has decreased by 50% compared to the previous fiscal year.

此外,我們的每輛車的翻新成本已大大降低。Uxin的透明工廠現已全面投入運營,車輛從倉儲到銷售平均僅需三天,從而可以更快地進入銷售。通過批量採購零件、sMART維修和應用3D打印技術,我們在2024財年的每輛車的翻新成本與上一財年相比下降了50%。

Third, we have continued to reduce costs, improve efficiency, and optimize our operating expenses. Adjusted EBITDA[1] for fiscal year 2024 was a loss of RMB176 million, representing a nearly 40% reduction in losses compared to fiscal year 2023. This year, we implemented a series of cost-reduction and efficiency-enhancement measures. Looking forward, we expect fixed costs and expenses in fiscal year 2025 to be reduced by over RMB100 million compared to fiscal year 2024, driving faster overall Adjusted EBITDA profitability at the company level.

第三,我們繼續降低成本、提高效率並優化運營開支。2024財年調整後的息稅折舊攤銷前利潤 [1] 爲虧損人民幣17600萬元,與2023財年相比,虧損減少了近40%。今年,我們實施了一系列降低成本和提高效率的措施。展望未來,我們預計,與2024財年相比,2025財年的固定成本和支出將減少超過1萬元人民幣,從而推動公司層面調整後的整體息稅折舊攤銷前利潤率加快。

[1] This is a non-GAAP measure. We believe non-GAAP measures help investors and users of our financial information understand the effect of adjusting items on our selected reported results and provide alternate measurements of our performance, both in the current period and across periods. See our Financial Supplement, filed as Exhibit 99.1 to our Current Report on Form 6-K on July 31, 2024 with the SEC, "Unaudited Reconciliations of GAAP And Non-GAAP Results" for a reconciliation and additional information on non-GAAP measures.

[1] 這是一項非公認會計准則的衡量標準。我們認爲,非公認會計准則指標可以幫助投資者和財務信息用戶了解調整項目對我們所選報告業績的影響,並提供本期和跨期業績的替代衡量標準。有關非公認會計准則指標的對賬和其他信息,請參閱我們於2024年7月31日向美國證券交易委員會提交的6-k表當前報告附錄99.1的財務補充文件 “未經審計的公認會計准則和非公認會計准則業績對賬”。

Take marketing as an example, we have developed a highly cost-effective customer acquisition strategy, reducing advertising and promotion expenses by more than 50% compared to last year. Leveraging our large venues, we actively explored community-integrated marketing strategies by organizing events such as sports meetings, anime conventions, job fairs, and vehicle test drives etc. These activities increased our regional market exposure, generating substantial organic traffic and significantly lowering customer acquisition costs.

以市場營銷爲例,我們已經制定了極具成本效益的客戶獲取策略,與去年相比,廣告和促銷費用減少了50%以上。利用我們的大型場所,我們通過組織體育會議、動漫大會、招聘會和車輛試駕等活動,積極探索社區整合的營銷策略。這些活動增加了我們的區域市場知名度,產生了可觀的自然流量,並顯著降低了獲客成本。

In the past year, our offline superstore model has proven successful, placing Uxin on a rapid growth trajectory. Looking ahead to the new fiscal year, we have set three primary business objectives, aligning with our current development plan.

在過去的一年中,我們的線下超市模式被證明是成功的,使Uxin走上了快速增長的軌道。展望新財年,我們設定了三個主要業務目標,與當前的發展計劃保持一致。

First, we aim to significantly increase sales volume, projecting a year-over-year retail sales growth of 150% for fiscal year 2025. We are confident in maintaining our current sales efficiency and will gradually ramp up inventory, expecting inventory levels to increase 2-3 times compared to the beginning of the fiscal year. This will drive continuous retail sales growth in the coming quarters, ensuring the achievement of our sales targets for the new fiscal year.

首先,我們的目標是大幅增加銷售量,預計2025財年的零售銷售同比增長150%。我們有信心保持目前的銷售效率,並將逐步增加庫存,預計庫存水平將比本財年初增長2-3倍。這將推動未來幾個季度的零售銷售持續增長,確保實現新財年的銷售目標。

Second, we plan to achieve company-wide profitability at scale. Our goal is to achieve positive Adjusted EBITDA for the entire company in the quarter between October and December 2024. With new car prices stabilizing, the profitability of used cars is beginning to recover, and our inventory scales and sales continue to climb. We are confident in meeting this profitability target.

其次,我們計劃大規模實現全公司盈利。我們的目標是在2024年10月至12月的季度中實現整個公司的調整後息稅折舊攤銷前利潤爲正。隨着新車價格的穩定,二手車的盈利能力開始恢復,我們的庫存規模和銷量繼續攀升。我們有信心實現這一盈利目標。

Third, we will finalize the location selection and operational preparations for 2-3 new superstores, enhancing our integrated online and offline superstore network. Recently, we announced a strategic partnership with the Zhengzhou Airport District government, with a joint investment of RMB170 million to establish a new Uxin used car superstore in Zhengzhou city. As a transportation hub in central China and one of the most active cities for used car transactions, Zhengzhou boasts a population of over 13 million and a car ownership of 5 million, making it an ideal location for operating a large-scale used car superstore. Besides Zhengzhou, we are also advancing implementation plans in several other cities, which will drive Uxin's national expansion and business growth in the coming years.

第三,我們將完成2-3家新超市的選址和運營準備工作,加強我們整合的線上和線下超級商店網絡。最近,我們宣佈與鄭州機場區政府建立戰略合作伙伴關係,共同投資人民幣17000萬元,在鄭州市建立新的優信二手車超市。作爲中國中部的交通樞紐和二手車交易最活躍的城市之一,鄭州人口超過1300萬,汽車擁有量爲500萬,是經營大型二手車超市的理想地點。除鄭州外,我們還在推進其他幾個城市的實施計劃,這將推動Uxin在未來幾年的全國擴張和業務增長。

Everything is in place for us to achieve our goals. We have confidence in the competitive advantage of Uxin's superstore model and the momentum driving our business growth. We remain dedicated to leading the transformation and upgrading of China's used car industry with a steadfast commitment to customer-centric value creation. Once again, we sincerely thank you for your continued trust and support. We look forward to achieving new breakthroughs together in the coming fiscal year.

我們實現目標的一切都準備就緒。我們對優信超市模式的競爭優勢和推動我們業務增長的勢頭充滿信心。我們堅定不移地致力於以客戶爲中心的價值創造,致力於引領中國二手車行業的轉型和升級。我們再次衷心感謝您一直以來的信任和支持。我們期待在下一財年共同實現新的突破。

Kun Dai

戴昆

Chairman and Chief Executive Officer of Uxin

Uxin 董事長兼首席執行官

声明:本內容僅用作提供資訊及教育之目的,不構成對任何特定投資或投資策略的推薦或認可。 更多信息
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