Brampton, ON - August 1, 2024. Today marks the end of the first six months of Loblaw's national Hit of the Month program, where customers find the best possible deals on select everyday items at participating Loblaw banner stores. With more than $45 million dollars collectively saved on the featured products, this promotion has truly made a significant impact on customers' wallets.

"The Hit of the Month campaign really has been a hit! Each month we've featured three or four products that customers want at unbeatable prices," said Mary MacIsaac, Senior Vice President, Loblaw Marketing and Brands. "This campaign was designed to bring more value to customers across all our banners and divisions. The response has been nothing short of incredible, and we can't wait to see what the next six months hold."

Since February, the Hit of the Month program has featured family favourites and pantry staples like crackers, rice, flour, cooking oil, soap, nuts, and chocolate bars. The biggest seller across the country was Kraft Dinner, with nearly eight months' worth of boxes sold in a single month.

August's Hit of the Month products were chosen to help families as they prepare for back-to-school, and include toothpaste, tortilla wraps, cookies, and candy.

For more information: Pr@loblaw.ca(Open in a new tab)

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, as well as its largest retailer and private sector employer. With over 1 billion transactions each year in its unmatched network of 2,500 stores and national e-commerce options, Loblaw brings food, pharmacy, beauty, apparel and financial services to customers through many of Canada's favourite and most-trusted brands: President's Choice, No Name, Loblaws, Shoppers Drug Mart, No Frills, Real Canadian Superstore, T&T, Joe Fresh, PC Express and PC Financial. The Company's loyalty program, PC Optimum, has more than 16 million active members and is one of Canada's largest and best-loved reward programs.

Loblaw's purpose is to help Canadians live life well. It makes good food affordable, health, beauty and wellness accessible, saving for the future possible, and essential style achievable.