Disney Leverages Marvel Avengers Franchise for New Cruise Line Experience
Disney Leverages Marvel Avengers Franchise for New Cruise Line Experience
Walt Disney Co (NYSE:DIS) wants to use Marvel's success for its cruise line.
迪士尼公司（NYSE:DIS）希望利用漫威的成功來推廣其郵輪業務。
Disney Cruise Line is set to unveil its latest ship, the Disney Destiny, which promises an immersive experience for Marvel heroes and villains fans. When the Disney Destiny embarks on its maiden voyage, it will introduce families to new interactive spaces and experiences inspired by the Marvel Universe.
迪士尼郵輪公司即將推出其最新船舶迪士尼命運號（Disney Destiny），爲漫威英雄和反派的粉絲帶來全新的身臨其境的體驗。當迪士尼命運號開始其女神航行時，它將向家庭介紹受漫威宇宙啓發的新的互動空間和體驗。
Also Read: Disney Plans More Layoffs in TV Unit, Focuses on Streaming Investments: Report
此外還有報道稱，迪士尼計劃在電視部門進行更多裁員，專注於流媒體投資。
The Grand Hall will be the ship's most prominent gathering space, modeled after the visuals of Marvel Studios' "Black Panther" films.
大廳將是這艘船最顯著的聚會場所，其外觀設計模仿了漫威影業的“黑豹”電影。
This space will serve as a living theater with immersive shows and interactions with Disney and Marvel characters.
這個空間將是一個活生生的劇場，具有身臨其境的表演和迪士尼、漫威角色互動的體驗。
Themed venues will include a Grand Hall inspired by "Black Panther," an entertainment parlor based on "Doctor Strange," and a luxurious tower suite honoring Iron Man's legacy.
主題場館將包括受“黑豹”啓發的大廳，以“奇異博士”爲基礎的娛樂遊戲場所，以及向“鋼鐵俠”致敬的豪華塔樓套房。
The ship will feature interactive programming with characters like Black Panther, Spider-Man, and the Avengers.
該船將擁有與黑豹、蜘蛛俠和復仇者等角色互動的互動節目。
The Disney Destiny will begin its inaugural season in November 2025 with four—and five-night cruises to the Bahamas and Western Caribbean from Port Everglades in Fort Lauderdale, Florida.
迪士尼命運號將於2025年11月開始其首航季，從佛羅里達州勞德代爾堡港前往巴哈馬和西加勒比海，提供四晚和五晚的巡航服務。
The Sanctum, a lounge inspired by "Doctor Strange, "will offer a magical array of cocktails, spirits, and coffees. Marvel Superhero Spider-Man will be the signature stern character on a Disney Cruise Line ship.
“奇異博士”靈感的休息室-聖所（The Sanctum）將提供神奇的雞尾酒、烈酒和咖啡。漫威超級英雄蜘蛛俠將是迪士尼郵輪船上的標誌性組成部分。
Inspired by Iron Man, the Destiny Tower Suite will feature sleek, industrial designs balanced with luxurious finishes.
受鋼鐵俠啓發的命運塔樓套房將擁有時尚的工業設計和奢華的裝修。
Disney has reported substantial returns on investment from its acquisitions of Lucasfilm and Marvel Studios.
迪士尼從盧卡斯影業和漫威電影工作室的收購中獲得了豐厚的回報。
The company acquired Lucasfilm for $4 billion in 2012, gaining ownership of the Star Wars and Indiana Jones franchises. Disney states that Lucasfilm has since generated nearly $12 billion in value, as per the Hollywood Reporter in March 2024.
該公司以40億美元的價格於2012年收購了盧卡斯影業，獲得了《星球大戰》和《印第安納瓊斯》系列的所有權。據好萊塢報道者在2024年3月的報道，盧卡斯影業至此已產生近120億美元的價值。
Disney purchased Marvel for $4 billion in 2009. The four Avengers films rank among the top 15 highest-grossing movies ever. According to the Hollywood Reporter, Marvel has added approximately $13.2 billion in value to the company.
迪士尼於2009年以40億美元的價格購買了漫威。四部復仇者聯盟電影在有史以來最高票房的15部電影中排名第一。根據好萊塢報道者的報道，漫威已爲該公司增加了約132億美元的價值。
In May, Disney reported revenue growth of 1% year-on-year to $22.08 billion, marginally missing the consensus of $22.11 billion. Revenue from US parks and experiences increased 7% year over year to $5.96 billion.
今年5月，迪士尼的營業收入同比增長1%，達到220.8億美元，略低於市場預期的221.1億美元。美國遊樂園和度假區的收入同比增長7%，達到59.6億美元。
Price Actions: DIS shares are trading lower by 0.90% at $92.21 premarket at the last check Friday.
截至上週五，DIS股票預盤交易下跌0.90%，報92.21美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Photo via Disney
附圖：迪士尼