Nintendo's Q1 Sales Plummet: Could Limited Releases Be To Blame?
Nintendo's Q1 Sales Plummet: Could Limited Releases Be To Blame?
Sales across Nintendo's platforms, including hardware, software, and accessories, fell 46.4% to 229 billion yen. Mobile and IP-related sales also dropped by 53.8% to 14.7 billion yen.Nintendo ADR (OTC:NTDOY) has reported a substantial decline in sales and net profit for the first quarter of FY2025, marking a challenging period in the eighth year of the Nintendo Switch's lifecycle.
任天堂ADR（OTC:NTDOY）報告了FY2025第一季度銷售額和淨利潤的顯着下降，標誌着任天堂Switch生命週期的第八個年度出現了挑戰性時期。
The company attributes this decline to a relatively quiet release schedule compared to the same period last year, which saw the launch of blockbuster titles like The Legend of Zelda: Tears of the Kingdom, GamesIndustry.biz reported.
據GamesIndustry.biz報道，公司將這種下降歸因於相對比去年同期較爲平靜的發佈日程，去年同期發佈了《塞爾達傳說：王國之淚》等重磅遊戲。
Financial Overview
財務總覽
For the three months ending June 30, 2024, Nintendo's financial results reveal a stark year-on-year comparison:
根據任天堂公佈的財務結果，截至2024年6月30日的三個月，年率同比下降明顯:
- Net Sales: 246.6 billion yen ($1.6 billion), a 46.5% decrease
- Net Profit: 80.9 billion yen ($542.9 million), down 55.3%
- Hardware Sales: 2.1 million units, down 46.3%
- Software Sales: 30.6 million units, down 41.3%
- 營業收入：2466億日元（1.6億美元），下降46.5%
- 淨利潤：809億日元（5429萬美元），下降55.3%
- 硬件銷售：210萬台，下降46.3%
- 軟件銷售：3060萬件，下降41.3%
Sales across Nintendo's platforms, including hardware, software, and accessories, fell 46.4% to 229 billion yen. Mobile and IP-related sales also dropped by 53.8% to 14.7 billion yen.
任天堂平台（包括硬件、軟件和配件）的銷售額下降46.4%，至2290億日元。移動和知識產權銷售額也下降了53.8%，至147億日元。
Hardware Performance
硬件表現
The decline in hardware sales is notable, with the Nintendo Switch family seeing a 46.3% drop to 2.1 million units sold:
硬件銷售的下降尤其引人注目，任天堂Switch系列銷售了210萬台，下降46.3%:
- Standard Model: 530,000 units (down 18.4%)
- Switch Lite: 330,000 units (down 23.3%)
- OLED Model: 1.24 million units (down 56.1%)
- 標準型號：53萬台（下降18.4%）
- Switch Lite：33萬台（下降23.3%）
- OLED型號：124萬台（下降56.1%）
Software Sales
軟件銷售
Software sales also saw a decline, with unit sales dropping 41.3%, from 52.21 million the previous year to 30.64 million units. Key releases included:
軟件銷售也出現下降，單位銷售額從上一年的5221萬下降到3064萬，下降了41.3%。關鍵發佈包括：
- Paper Mario: The Thousand Year Door, released in May, sold 1.76 million units.
- Luigi's Mansion 2 HD, released in June, sold 1.19 million units.
- Princess Peach: Showtime, a release from the previous fiscal year, achieved over 1.3 million units in cumulative sales during this period.
- 《紙片馬里奧：千年之門》於5月發佈，售出176萬份。
- 《路易吉洋館2高清版》於6月發佈，售出119萬份。
- 上一個財政年度的發佈《桃花公主：Showtime》在此期間累計銷售超過130萬份。
Digital sales accounted for over half of the total software sales on Switch during Q1 2025 but fell 32.6% year-on-year to 80.7 billion yen compared to 119.6 billion yen the previous year. Despite this decline, Nintendo noted that sales of download-only software and Nintendo Switch Online revenue remained stable, increasing the proportion of digital sales year-on-year.
數字銷售佔Switch總軟件銷售額的一半以上，但同比下降32.6%，至807億日元，去年同期爲1196億日元。儘管出現下降，但任天堂指出，下載式軟件和Nintendo Switch Online收入保持穩定，比例同比增加了數字銷售。
Regional Sales Breakdown
區域型銷售細分
Nintendo highlighted that 74.2% of sales were made overseas, with the following regional distribution:
任天堂強調，74.2％ 的銷售額是境外的，以下是區域型分佈:
- Americas: 44.8%
- Japan: 25.8%
- Europe: 21.3%
- 美洲：44.8％
- 日本：25.8％
- 歐洲：21.3％
Looking Ahead
展望未來
Despite the downturn, Nintendo maintains its full-year expectations announced during its financial report on May 7. The company is likely banking on future releases and strategic initiatives to regain momentum.
儘管大環境不利，但任天堂堅持在 5 月 7 日業績期間公佈的全年預期。該公司可能押注未來的發行和戰略舉措以恢復動力。
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Photo: Shutterstock
Photo: shutterstock
