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Lucid CEO Criticizes Rivals For 'Disservice' To Customers With 'Premature' Reservation Lists, Says Will Open Gravity Bookings At 'Appropriate Time'

Lucid CEO Criticizes Rivals For 'Disservice' To Customers With 'Premature' Reservation Lists, Says Will Open Gravity Bookings At 'Appropriate Time'

Lucid CEO批評競爭對手“以爲客戶預留名單做服務”,並稱會在“適當時間”開放重力社訂購。
Benzinga ·  08/06 08:28

Lucid Group (NASDAQ:LCID) CEO Peter Rawlinson on Monday refused to give a date for opening reservations of its upcoming Gravity SUV, while also criticizing rival auto companies for 'prematurely' opening a reservation list.

Lucid Group(納斯達克股票代碼:LCID)的CEO Peter Rawlinson在週一拒絕透露其即將推出的Gravity SUV預訂的開放日期,同時還批評了競爭對手汽車公司"過早"開放預訂名單。

What Happened: Rawlinson said that the company will open reservations for Gravity at "an appropriate time," without providing a more determinate timeline.

Rawlinson表示,公司將在"適當時間"開放Gravity的預訂,但沒有提供更具體的時間表。

"What we feel is that some companies have really done their customer base a disservice by prematurely opening a reservation list. It becomes very speculative and almost meaningless to a certain degree," Rawlinson said during the company's second-quarter earnings call.

"我們認爲,一些公司通過過早地開放預訂名單從而給其客戶群體帶來了損害。它變得非常投機,從某種程度上來說幾乎沒有意義,"Rawlinson在公司的第二季度業績會上說道。

The company is thinking of opening a pre-order list in the future when it is in a position to do so, the CEO added.

該公司的CEO補充說,該公司未來將考慮開放預訂名單。

The Gravity SUV was unveiled in November and is expected to start under $80,000, a price point close to Tesla's premium Model X SUV which now starts at about $79,990. The company is expected to start production of Gravity later this year.

Gravity SUV於去年11月首次亮相,預計售價將低於8萬美元,接近特斯拉的高端Model X SUV,後者現在的起價約爲79990美元。該公司預計將在今年晚些時候開始生產Gravity。

Why It Matters: Rawlinson was referring to companies opening reservations years before the product enters production as in the case of Tesla Inc.'s Cybertruck.

爲什麼重要:Rawlinson指的是公司在產品進入生產幾年前就開始開放預訂,比如特斯拉的Cybertruck。

Tesla accepted reservations for the stainless steel Cybertruck starting in 2019. The vehicle was originally slated to start production in late 2021 but the timeline was pushed several times. The company eventually commenced deliveries only in November 2023.

特斯拉於2019年開始接受開啓不鏽鋼Cybertruck的預訂。該車最初計劃在2021年底開始生產,但時間表一再推遲。該公司最終於2023年11月開始交付。

During Tesla's third-quarter earnings call in October, a month before the Cybertruck's delivery event, Musk had said that over a million people had already reserved the vehicle. Third-party estimates for Cybertruck reservations are almost double the official numbers.

在Cybertruck交付活動前一個月的特斯拉第三季度業績會上,Musk曾表示已有超過一百萬人已預訂Cybertruck。根據第三方估計,Cybertruck預訂量幾乎是官方數字的兩倍。

However, not all on the reservation list have gotten their truck even to date. According to Kelley Blue Book estimates, Tesla sold 8,755 Cybertrucks in the second quarter in the U.S., and just 2,803 in the first quarter.

然而,預訂名單上並不是所有人都收到了他們的卡車。根據Kelley Blue Book的估計,特斯拉在美國的第二季度銷售了8755輛Cybertruck,在第一季度僅銷售了2803輛。

Tesla also allows interested customers to reserve its next-generation Roadster. The new generation Roadster prototype was showcased at the end of the event dedicated to unveiling the Tesla Semi on November 16, 2017. The vehicle, Tesla then said, would be available starting in 2020 priced around $200,000.

特斯拉還允許有興趣的客戶預訂其下一代的Roadster。新一代Roadster原型在2017年11月16日發佈特斯拉Semi的活動中展示。特斯拉當時表示,該車將從2020年開始銷售,定價約爲20萬美元。

However, the production timeline has been pushed several times since and the company now expects to start production only in 2025.

然而,由於生產進度推遲,該公司現在預計只能在2025年開始生產。

Check out more of Benzinga's Future Of Mobility coverage by following this link.

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Photo courtesy: Lucid

圖片來源:Lucid

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