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The Sweet Side of Nespresso: Nespresso Launches New Products as a Result of Sustainable Coffee Farming

The Sweet Side of Nespresso: Nespresso Launches New Products as a Result of Sustainable Coffee Farming

咖啡的甜蜜面:Nespresso推出新產品,這是可持續咖啡養殖的結果。
PR Newswire ·  08/07 08:00

For the first time, the brand goes beyond coffee, machines and accessories to introduce an all-new range of honey-based products that unite its coffees with nectar from its coffee blossoms.

品牌首次跨足咖啡、機器和配件以外,推出一系列新品,將其咖啡和咖啡花蜜混合成基於蜂蜜的產品。

NEW YORK, Aug. 7, 2024 /PRNewswire/ -- Today, Nespresso USA is introducing Nespresso Bloom, the brand's first range of honey products, harvested from the same coffee plants as some of your favorite Nespresso coffee. The new honey-based offerings are a testament to Nespresso's commitment to transitioning to regenerative agriculture practices.

紐約,2024年8月7日/美通社/-今天,Nespresso美國推出了Nespresso Bloom,這是這個品牌的第一批蜂蜜產品,由原本盛產您最喜愛的Nespresso咖啡的植物所採摘。這是Nespresso承諾轉向再生農業實踐的體現。

Nespresso Bloom is a range of honey-based products, inclusive of Coffee Blossom Honey (left) and Coffee Blossom Honey Syrup (center), that are harvested from the same coffee plants as some of your favorite Nespresso coffee.
Nespresso Bloom是一系列基於蜂蜜的產品,包括咖啡花蜜(左)和咖啡花蜜糖漿(中),採自一些您最喜歡的Nespresso咖啡相同的咖啡植物。
Coffee Blossom Honey Syrup is the golden blend of the exclusive Coffee Blossom Honey infused with Nespresso coffee, designed to elevate coffee moments and beyond.
咖啡花蜜糖漿是由專屬咖啡花蜜和Nespresso咖啡混合而成的金色混合物,旨在提升咖啡時刻及更多美食的口感。
A byproduct of the Nespresso AAA Sustainable Quality Program, the new honey-based offerings are a testament to Nespresso's commitment to supporting farmers in transitioning to regenerative agriculture practices.
新的基於蜂蜜的產品是Nespresso AAA可持續高品質計劃的副產品,這證明了Nespresso致力於支持農民轉向再生農業實踐的承諾。

"Supporting responsible practices in coffee farming has always been part of Nespresso's DNA, and this pilot is a result of how sustainability is fueling our innovation strategy," said Alfonso Gonzalez Loeschen, CEO, Nespresso North America. "Our job is to protect the future of coffee while delivering a differentiated and superior coffee experience, which is what we know our customers are excited by. Nespresso Bloom is just that, as a first-of-its-kind offering for us."

"支持咖啡種植的負責任實踐一直是Nespresso的一部分,這個試點是可持續性如何推動我們的創新策略的結果," Nespresso北美首席執行官阿方索·岡薩雷斯·洛什恩(Alfonso Gonzalez Loeschen)說。"我們的工作是保護咖啡的未來,同時提供不同於衆所周知的卓越咖啡體驗,這也是我們知道我們的客戶所熱衷的。Nespresso Bloom正是這樣一個產品,是我們首次推出的全新產品"。

As honey continues to pop up on #coffeetok and in coffee shops nationwide as a deliciously refined way to sweeten your morning cup, the Nespresso Bloom range offers coffee drinkers a new way to elevate the flavor of their coffee and meals.

隨着蜂蜜逐漸在 #coffeetok之上和全國各地的咖啡店中作爲一種美味優雅的晨間甜點出現,Nespresso Bloom系列爲咖啡愛好者提供了一個新的提升咖啡和美食口感的方式。 #咖啡短視頻 從咖啡大師源自哥倫比亞咖啡膠囊的花兒中採摘的花蜜爲Nespresso Bloom系列的前兩個產品提供了無限可能性,可以與咖啡、糕點、早餐小點等搭配食用。

Harvested from the same flowers as the coffee of Nespresso Master Origins Colombia capsule, the first two products from the Nespresso Bloom range offer endless possibilities for pairing with coffee, pastries, breakfast bites and more:

咖啡花蜜是一種帶有精緻花香、柔滑、焦糖和香草味的原汁蜂蜜,非常適合搭配Nespresso咖啡來食用。除了飲料,咖啡花蜜也非常適合淋上北冰洋咖啡、酸奶、攪拌乳酪等食品。

  • Coffee Blossom Honey is a raw honey with delicate floral flavor and velvety, smooth, caramel and vanilla notes that perfectly complements Nespresso coffee. Beyond beverages, the Coffee Blossom Honey is perfect for drizzling on affogato, yogurt, whipped ricotta and more.
  • Coffee Blossom Honey Syrup is the golden blend of the exclusive Coffee Blossom Honey infused with Nespresso coffee, designed to easily enhance customers' favorite recipes. It adds a refined coffee flavor with velvety, smooth, caramel and vanilla notes to macchiatos, espresso martinis and even waffles.
  • 咖啡花蜜糖漿是獨家咖啡花蜜與Nespresso咖啡混合而成的金色混合物,旨在輕鬆提升客戶最喜愛的美食食譜口感。它能爲瑪奇朵、濃縮馬提尼等美食提供精緻的咖啡味,還能爲華夫餅等小甜點提供柔滑、焦糖和香草的風味。
  • Coffee Blossom Honey Syrup 是 Nespresso 咖啡農場獨家推出的混合蜂蜜和咖啡的黃金比例,用於幫助顧客輕鬆提升最愛的食譜。它爲瑪奇朵、濃縮馬提尼甚至華夫餅增添了精緻的咖啡風味,帶有柔和、光滑、焦糖和香草的味道。

NEW PRODUCTS, SAME COMMITMENT TO SUSTAINABLE COFFEE SOURCING
For 20 years, the Nespresso AAA Sustainable Quality Program has been working directly with coffee farmers to improve the quality of their coffee and protect their land for the future through sustainable agriculture practices to help ensure they have a fair income for years to come.

新產品,同樣致力於可持續咖啡採購
20年來,Nespresso AAA可持續高品質計劃一直在與咖啡農民直接合作,改善他們的咖啡質量,並通過可持續農業實踐保護他們的土地,以確保他們未來幾年能夠獲得公平收入。

Because bees play an integral role in the production of coffee cherries, the threat of climate change and other factors like usage of pesticides are putting bees – and coffee – at risk. While climate change threatens biodiversity and the livelihoods of coffee farmers, Nespresso is committed to ensuring a quality coffee crop can survive in future generations.

由於蜜蜂在咖啡櫻桃的生產中起着重要作用,氣候變化和農藥使用等因素正在威脅蜜蜂-以及咖啡。而在氣候變化威脅物種多樣性和咖啡農民的生計的同時,Nespresso致力於確保優質咖啡作物可以在未來幾代人中存活下來。 氣候變化 由於Nespresso長期與位於哥倫比亞Caldas-Antioquia山之間的咖啡農民合作,該地區一直是試點的理想之地。哥倫比亞擁有最多的已獲得Rainforest Alliance認證的AAA農場,農民們尤其致力於探索像養蜂這樣的再生農業實踐。

Given Nespresso's long history of working with coffee farmers between the hills of the Andes Mountains in the Caldas-Antioquia region of Colombia, the region is ripe to pilot this kind of innovation. The country possesses the highest number of AAA farms that are Rainforest Alliance certified and the farmers are particularly engaged in exploring regenerative agriculture practices, like beekeeping.

鑑於 Nespresso 咖啡長期與哥倫比亞 Caldas-Antioquia 地域板塊的安第斯山脈之間的咖啡農合作歷史,該地區非常適合試點這種創新。該國擁有 Rainforest Alliance 認證的 AAA 農場數量最多,農民特別緻力於探索像養蜜蜂這樣的再生農業實踐。

Since 2020, Nespresso has been working with UBEES to integrate beehives and monitoring technology on Nespresso AAA farms in Caldas. With UBEES, Nespresso helps farmers become beekeepers to further regenerative agriculture efforts, promote natural pollination of the coffee plants and increase farmers' earning potential.

自2020年以來,Nespresso一直與UBEES合作 UBEES 爲了促進再生農業,在Caldas的Nespresso AAA農場上整合蜂箱和監測技術。通過UBEES,Nespresso幫助農民成爲養蜂人,進一步推廣自然授粉,提高咖啡植物的自然授粉率和農民的收益潛力。

HOW TO GET A TASTE OF THE SWEET STUFF
The products will first be available exclusively in Nespresso Boutiques in New York City (Madison Avenue) and San Francisco (Walnut Creek) starting August 7. On August 21, Coffee Blossom Honey and Coffee Blossom Honey Syrup will also be available nationwide on Nespresso.com. Only limited quantities of Honey Bloom products are available due to the first harvest's size. To explore the sweet side of Nespresso, including recipe inspiration and more, visit .

如何品嚐甜品
這些產品最初將僅在紐約市(麥迪遜大道)和舊金山(核桃溪)的Nespresso精品店中獨家銷售,於8月7日開始銷售。8月21日,Coffee Blossom Honey和Coffee Blossom Honey Syrup也將在Nespresso.com上全國銷售。因爲第一次收穫的規模有限,Honey Bloom產品數量也很有限。要探索Nespresso的甜蜜一面,包括食譜靈感和更多內容,請訪問。

INNOVATION WITH THE NESTLE R+D LAUSANNE ACCELERATOR
Nespresso Bloom has been developed in partnership with the Nestlé R+D Accelerator in Lausanne, Switzerland. The Accelerator program is designed to empower entrepreneurs, enabling them to shape the future of food by integrating cutting-edge scientific discoveries and technological advancements with a consumer-centric approach. This ambitious project focuses on understanding, measuring, and supporting the transition to regenerative agriculture by implementing robust scientific tracking systems on Nespresso AAA farms.

Nestle R+D Lausanne加速器的創新
Nespresso Bloom是與瑞士洛桑的Nestle® R+D加速器合作開發的。這個加速器計劃旨在賦予企業家權力,讓他們通過將先進的科學發現和技術進步與以消費者爲中心的方法相結合來塑造食品的未來。該雄心勃勃的項目側重於通過在Nespresso AAA農場上實施強大的科學跟蹤系統來了解、衡量和支持轉向再生性農業。

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 150,000 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

關於Nestlé Nespresso SA
Nestle Nespresso SA是最高品質分裝咖啡的先驅和引用。該公司通過其AAA可持續品質計劃與18個國家的150,000多名農民合作,在農場和周圍的景觀中植入可持續性的實踐。該計劃是在2003年與非政府組織Rainforest Alliance合作推出的,幫助提高收成的產量和質量,確保高質量咖啡的可持續供應,並改善農民和他們的社區的生計。

In 2022, Nespresso achieved B Corp certification – joining an international movement of over 7,900 purpose-led businesses that meet B Corp's high standards of social and environmental responsibility and transparency.

2022年,Nespresso獲得了b Corp認證,加入了一個超過7,900個以社會和環境責任和透明度爲核心的企業國際組織。

Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14'000 employees. In 2023, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: .

Nespresso總部位於瑞士Vevy,在93個市場中運營,擁有14,000名員工。2023年,它在全球擁有791家精品店。欲了解更多信息,請訪問Nespresso公司網站: .

Contact
Rose Montag
Nespresso USA
[email protected]

聯繫
Rose Montag
Nespresso美國
[email protected]

Weber Shandwick
[email protected]

韋博公關
[email protected]

SOURCE Nespresso

來源:Nespresso

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