AI Meets Ad Precision: ShareThis, a Predactiv Company, Launches New Contextual Targeting Solutions
AI Meets Ad Precision: ShareThis, a Predactiv Company, Launches New Contextual Targeting Solutions
ShareThis Expands Advertising Solutions with AI-Powered Contextual Targeting
ShareThis通過使用基於人工智能的情境定位擴大其廣告解決方案
PALO ALTO, Calif., Aug. 7, 2024 /PRNewswire/ -- ShareThis, a Predactiv Company, today announced the general availability of its new Contextual targeting solution. This initiative signifies a key milestone in broadening ShareThis' solutions for advertisers, offering both standard and advanced contextual options to meet diverse marketing needs.
加利福尼亞州帕洛阿爾託,2024年8月7日 / PRNewswire / -- ShareThis是Predactiv公司,今天宣佈其新的情境定位解決方案已經正式上線。這個舉措標誌着ShareThis爲廣告主提供標準和高級情境選項的關鍵里程碑,以滿足各種市場需求的擴大解決方案。
ShareThis Contextual leverages AI technologies to analyze the content of web pages where ads will appear. Combining large language model processing with deep insights into consumer behaviors, meaningful insights from keywords, topics, and overall context are extracted. This process enables smarter URL classification and more efficient contextual targeting, ensuring ads are placed in the most relevant environments without reliance on cookies.
ShareThis Contextual利用人工智能技術分析廣告將出現的網頁的內容。結合大型語言模型處理與深入的消費者行爲洞察,從關鍵詞、話題和整體上下文中提取有意義的信息。這一過程能夠實現更智能的網址分類和更有效的情境定位,確保廣告在無需依賴cookie的情況下放置在最相關的環境中。
With the launch of ShareThis Contextual, advertisers can significantly enhance the precision and relevance of their ad placements in a cookieless manner. This innovative solution complements ShareThis' existing behavioral targeting capabilities by providing a powerful new way to reach audiences globally. For those seeking a more refined approach to reach their audience contextually, ShareThis is also making available a PRO feature which leverages our robust, proprietary behavioral data to enhance contextual targeting further, ensuring ads connect with the most receptive audiences.
隨着ShareThis Contextual的推出,廣告主可以通過無需cookie的方式顯著提高其廣告投放的精準性和相關性。這一創新解決方案通過提供一個強大的全球範圍內的新方式,從而使ShareThis現有的行爲定位能力更加完善。對於那些希望以情境爲重點的廣告主,ShareThis還提供了PRO功能,該功能利用我們強大的專有行爲數據進一步增強情境定位,確保廣告連接到最具接受度的受衆。
"We are proud to introduce this complementary contextual targeting solution, which enhances user experience and offers advertisers more options without collecting detailed user profiles," said Dana C. Hayes Jr., CEO of Predactiv. "By utilizing advanced large language models to analyze and classify URLs based on content and visitor interactions, ShareThis Contextual circumvents the limitations of cookie-based tracking. As a result, advertisers can achieve higher engagement rates and improved ROI through more accurate and ethical targeting methods, paving the way for a more effective and privacy-compliant approach to digital marketing."
"我們很自豪推出這種補充性的情境定位方案,它可以增強用戶體驗,爲廣告主提供更多的選擇,同時不收集詳細的用戶配置文件。"Predactiv首席執行官Dana C. Hayes Jr.說。"通過利用先進的大型語言模型爲基礎,分析和分類基於內容和訪問者交互的URL,ShareThis Contextual避開了基於cookie的跟蹤的限制。因此,廣告主可以通過更準確和道德的定位方法,在更廣泛的環境中實現更高的參與率和改進的回報率,爲數字營銷開闢了一種更有效和符合隱私規定的方法。"
While behavioral targeting excels in understanding users' interests and preferences based on their interactions across various websites, ShareThis Contextual expands reach by ensuring ads are placed on pages that match the content users are currently viewing. When combined, they offer a powerful way to engage users and drive performance by delivering ads that resonate both with their interests and the content they are engaging with at the moment.
雖然行爲定位在理解用戶基於他們在各種網站上的互動而產生的興趣和偏好方面表現出色,但ShareThis Contextual通過確保廣告放置在與用戶當前正在瀏覽的內容相匹配的頁面上,擴大了覆蓋面。當兩者結合起來時,它們可以通過提供與用戶興趣及其當前參與內容的相關性都具備吸引力的廣告,從而爲用戶提供強大的吸引力和性能。
ShareThis Contextual PRO, a key feature of our contextual offering, acts as the perfect bridge between behavioral and contextual targeting. This behaviorally-informed approach relies on deterministic signals from our first-party data. With PRO, clients don't need to share their data or rely on modeled data to reach behaviorally-defined contextual audiences. ShareThis Contextual PRO uncovers new, high-engagement contextual categories, ensuring ads are placed in the most relevant environments, maximizing engagement, effectiveness, and reach in a privacy-compliant manner.
ShareThis Contextual PRO是我們情境定位方案的重要功能,它是行爲和情境定位之間的完美橋樑。這種行爲信息驅動的方法基於我們的第一方數據的確定性信號,客戶不需要共享他們的數據或依靠建模數據來達到行爲定義的情境受衆。ShareThis Contextual PRO發現了新的、高參與度的情境分類,確保廣告放置在最相關的環境中,在隱私合規的情況下實現最大的參與率、效果和覆蓋面。
"ShareThis Contextual is an exciting next step in our mission to provide intelligent, privacy-centric advertising solutions," Hayes continued. "Our advanced technology enables brands to connect with their audience in a more meaningful and impactful way, ensuring ads are not only seen but truly resonate with the viewer."
"ShareThis Contextual是我們提供智能、隱私保護的廣告解決方案的一個令人興奮的下一步。"海耶斯繼續說。"我們的先進技術使品牌可以在更有意義、更有影響力的方式上與其受衆聯繫,從而確保廣告不僅被看到,而且真正與觀衆共鳴。"
With or without deprecation of third-party cookies, ShareThis is leading the industry in shifting to more privacy-centric approaches to digital advertising. Leveraging AI technologies and proprietary behavioral insights, ShareThis provides advertisers differentiated solutions to engage with their audiences in the most relevant and ethical ways.
無論是否棄用第三方cookie,ShareThis都在引領行業轉向更加註重隱私的數字廣告方法。通過利用人工智能技術和專有的行爲洞察,ShareThis爲廣告主提供了不同的解決方案,以最相關和最符合倫理的方式與其受衆接觸。
ShareThis Contextual and ShareThis Contextual Pro are setting a new standard in the world of advertising.
ShareThis Contextual和ShareThis Contextual Pro正在爲廣告業設置新的標準。
About Predactiv
Predactiv is a data technology company. Predactiv's innovative solution combines our proprietary data, with any data source, and provides the AI, processing and engineering prowess to yield advanced learnings that can be activated through our hundreds of integrations across the digital ecosystem. Predactiv's privacy-centric dataset is global, real-time, and predictive of both online and offline consumer behaviors.
關於Predactiv
Predactiv是一家數據技術公司。Predactiv的創新解決方案結合了我們的專有數據、任何數據源,並提供了AI、處理和工程能力,以產生可以通過我們在數字生態系統中的數百個集成實現的高級學習成果。Predactiv的隱私中心數據集是全球、實時的,並且預測了在線和離線的消費者行爲。
Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA. To learn more, visit
Predactiv和公司Predactiv,ShareThis總部位於加利福尼亞州帕洛阿爾託。要了解更多信息,請訪問,
Media Contact:
Audrey Levitan
Senior Vice President, Marketing and Business Development
[email protected]
媒體聯繫人:
Audrey Levitan
高級副總裁,市場營銷與業務拓展
[email protected]
SOURCE Predactiv
來源:Predactiv